| Product Code: ETC5000479 | Publication Date: Nov 2023 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
As an island nation with rich marine resources, New Zealand tuna market is significant, both domestically and internationally. Tuna fishing and processing industries play a vital role in the country`s economy, supplying fresh and processed tuna products to local markets and exporting to global destinations.
The tuna market in New Zealand is influenced by the demand for high-quality seafood and the growth of the aquaculture industry. The focus on sustainable fishing practices and the popularity of tuna in global cuisine support market growth.
The Tuna Market faces challenges related to sustainability, overfishing, and market volatility. Tuna stocks are subject to depletion due to excessive fishing pressure, illegal, unreported, and unregulated (IUU) fishing practices, and habitat degradation. Sustainable tuna fisheries management, certification schemes, and traceability initiatives are essential for preserving tuna populations and ensuring the long-term viability of the industry. Additionally, market fluctuations driven by factors such as geopolitical tensions, consumer preferences, and global economic conditions pose challenges for tuna producers, processors, and distributors.
Regulations in New Zealand Tuna market focus on sustainable fishing practices, conservation efforts, and seafood safety standards. The government may implement quotas, licensing requirements, and quality controls to protect tuna stocks and ensure seafood safety for consumers.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Tuna Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Tuna Market Revenues & Volume, 2021 & 2031F |
3.3 New Zealand Tuna Market - Industry Life Cycle |
3.4 New Zealand Tuna Market - Porter's Five Forces |
3.5 New Zealand Tuna Market Revenues & Volume Share, By Type, 2021 & 2031F |
4 New Zealand Tuna Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about the health benefits of consuming tuna |
4.2.2 Growing demand for convenient and ready-to-eat seafood products |
4.2.3 Rising popularity of sustainable and ethically sourced tuna products |
4.3 Market Restraints |
4.3.1 Fluctuations in tuna supply due to environmental factors and fishing regulations |
4.3.2 Competition from other protein sources such as chicken and plant-based alternatives |
5 New Zealand Tuna Market Trends |
6 New Zealand Tuna Market Segmentations |
6.1 New Zealand Tuna Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Tuna Market Revenues & Volume, By Canned, 2021-2031F |
6.1.3 New Zealand Tuna Market Revenues & Volume, By Frozen, 2021-2031F |
6.1.4 New Zealand Tuna Market Revenues & Volume, By Fresh, 2021-2031F |
7 New Zealand Tuna Market Import-Export Trade Statistics |
7.1 New Zealand Tuna Market Export to Major Countries |
7.2 New Zealand Tuna Market Imports from Major Countries |
8 New Zealand Tuna Market Key Performance Indicators |
8.1 Average price per unit of tuna sold |
8.2 Percentage of tuna products labeled as sustainable or eco-friendly |
8.3 Consumer satisfaction ratings for tuna products |
8.4 Number of new product launches in the tuna market |
8.5 Percentage of repeat purchases of tuna products |
9 New Zealand Tuna Market - Opportunity Assessment |
9.1 New Zealand Tuna Market Opportunity Assessment, By Type, 2021 & 2031F |
10 New Zealand Tuna Market - Competitive Landscape |
10.1 New Zealand Tuna Market Revenue Share, By Companies, 2024 |
10.2 New Zealand Tuna Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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