| Product Code: ETC5825725 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
New Zealand`s umbrella import market continued to be dominated by key suppliers in 2024, with China, Cambodia, UK, USA, and Australia leading the way. Despite a slight decline in growth rate from 2023 to 2024, the industry maintained a high Herfindahl-Hirschman Index (HHI) concentration level. The impressive compound annual growth rate (CAGR) of 29.83% over the period of 2020-2024 indicates a robust and expanding market for umbrella imports in New Zealand. It will be interesting to monitor how these trends evolve and influence the market dynamics in the coming years.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Umbrella Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Umbrella Market Revenues & Volume, 2021 & 2031F |
3.3 New Zealand Umbrella Market - Industry Life Cycle |
3.4 New Zealand Umbrella Market - Porter's Five Forces |
3.5 New Zealand Umbrella Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 New Zealand Umbrella Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 New Zealand Umbrella Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about the importance of sun protection and weather changes in New Zealand |
4.2.2 Growing trend of outdoor activities and events in the country |
4.2.3 Rising disposable income leading to higher spending on premium and designer umbrellas |
4.3 Market Restraints |
4.3.1 Seasonal demand fluctuations due to weather patterns in New Zealand |
4.3.2 Competition from alternative products such as raincoats and hats |
4.3.3 Price sensitivity among certain consumer segments |
5 New Zealand Umbrella Market Trends |
6 New Zealand Umbrella Market Segmentations |
6.1 New Zealand Umbrella Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Umbrella Market Revenues & Volume, By Reverse Umbrella, 2021-2031F |
6.1.3 New Zealand Umbrella Market Revenues & Volume, By Straight Umbrella, 2021-2031F |
6.1.4 New Zealand Umbrella Market Revenues & Volume, By Folding Umbrella, 2021-2031F |
6.1.5 New Zealand Umbrella Market Revenues & Volume, By Automatic Umbrella, 2021-2031F |
6.1.6 New Zealand Umbrella Market Revenues & Volume, By Other, 2021-2031F |
6.2 New Zealand Umbrella Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Umbrella Market Revenues & Volume, By Commercial Use, 2021-2031F |
6.2.3 New Zealand Umbrella Market Revenues & Volume, By Entertainment Use, 2021-2031F |
7 New Zealand Umbrella Market Import-Export Trade Statistics |
7.1 New Zealand Umbrella Market Export to Major Countries |
7.2 New Zealand Umbrella Market Imports from Major Countries |
8 New Zealand Umbrella Market Key Performance Indicators |
8.1 Customer satisfaction index for umbrella quality and durability |
8.2 Percentage of market penetration in urban areas versus rural areas |
8.3 Number of collaborations with local designers or artists for unique umbrella designs |
9 New Zealand Umbrella Market - Opportunity Assessment |
9.1 New Zealand Umbrella Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 New Zealand Umbrella Market Opportunity Assessment, By Application, 2021 & 2031F |
10 New Zealand Umbrella Market - Competitive Landscape |
10.1 New Zealand Umbrella Market Revenue Share, By Companies, 2024 |
10.2 New Zealand Umbrella Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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