| Product Code: ETC5397218 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The underfloor heating import market in New Zealand continues to be dominated by shipments from top exporting countries such as China, Malaysia, Thailand, USA, and Australia in 2024. Despite a high Herfindahl-Hirschman Index (HHI) indicating concentrated market power, the industry has shown steady growth with a Compound Annual Growth Rate (CAGR) of 2.13% from 2020 to 2024. The impressive growth rate of 18.27% from 2023 to 2024 suggests a promising outlook for the underfloor heating market in New Zealand.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Underfloor Heating Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Underfloor Heating Market Revenues & Volume, 2021 & 2031F |
3.3 New Zealand Underfloor Heating Market - Industry Life Cycle |
3.4 New Zealand Underfloor Heating Market - Porter's Five Forces |
3.5 New Zealand Underfloor Heating Market Revenues & Volume Share, By Offering, 2021 & 2031F |
3.6 New Zealand Underfloor Heating Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.7 New Zealand Underfloor Heating Market Revenues & Volume Share, By Installation Type, 2021 & 2031F |
3.8 New Zealand Underfloor Heating Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 New Zealand Underfloor Heating Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness and demand for energy-efficient heating solutions |
4.2.2 Growing trend towards home renovation and construction of energy-efficient buildings |
4.2.3 Favorable government initiatives promoting the use of sustainable heating technologies |
4.3 Market Restraints |
4.3.1 High initial installation costs associated with underfloor heating systems |
4.3.2 Limited awareness and familiarity among consumers about the benefits of underfloor heating |
4.3.3 Lack of skilled professionals for installation and maintenance of underfloor heating systems |
5 New Zealand Underfloor Heating Market Trends |
6 New Zealand Underfloor Heating Market Segmentations |
6.1 New Zealand Underfloor Heating Market, By Offering |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Underfloor Heating Market Revenues & Volume, By Hardware, 2021-2031F |
6.1.3 New Zealand Underfloor Heating Market Revenues & Volume, By Service, 2021-2031F |
6.2 New Zealand Underfloor Heating Market, By Product Type |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Underfloor Heating Market Revenues & Volume, By Hydronic Underfloor Heating, 2021-2031F |
6.2.3 New Zealand Underfloor Heating Market Revenues & Volume, By Heating Pipes, 2021-2031F |
6.2.4 New Zealand Underfloor Heating Market Revenues & Volume, By Thermostats and Sensors, 2021-2031F |
6.2.5 New Zealand Underfloor Heating Market Revenues & Volume, By Thermal Actuators, 2021-2031F |
6.2.6 New Zealand Underfloor Heating Market Revenues & Volume, By Zone Valves, 2021-2031F |
6.2.7 New Zealand Underfloor Heating Market Revenues & Volume, By Wiring Centers, 2021-2031F |
6.2.8 New Zealand Underfloor Heating Market Revenues & Volume, By Electric Underfloor Heating, 2021-2031F |
6.2.9 New Zealand Underfloor Heating Market Revenues & Volume, By Electric Underfloor Heating, 2021-2031F |
6.3 New Zealand Underfloor Heating Market, By Installation Type |
6.3.1 Overview and Analysis |
6.3.2 New Zealand Underfloor Heating Market Revenues & Volume, By New Installation, 2021-2031F |
6.3.3 New Zealand Underfloor Heating Market Revenues & Volume, By Retrofit Installation, 2021-2031F |
6.4 New Zealand Underfloor Heating Market, By Application |
6.4.1 Overview and Analysis |
6.4.2 New Zealand Underfloor Heating Market Revenues & Volume, By Residential, 2021-2031F |
6.4.3 New Zealand Underfloor Heating Market Revenues & Volume, By Commercial, 2021-2031F |
6.4.4 New Zealand Underfloor Heating Market Revenues & Volume, By Industrial, 2021-2031F |
6.4.5 New Zealand Underfloor Heating Market Revenues & Volume, By Healthcare, 2021-2031F |
6.4.6 New Zealand Underfloor Heating Market Revenues & Volume, By Sports & Entertainment, 2021-2031F |
6.4.7 New Zealand Underfloor Heating Market Revenues & Volume, By Others, 2021-2031F |
7 New Zealand Underfloor Heating Market Import-Export Trade Statistics |
7.1 New Zealand Underfloor Heating Market Export to Major Countries |
7.2 New Zealand Underfloor Heating Market Imports from Major Countries |
8 New Zealand Underfloor Heating Market Key Performance Indicators |
8.1 Average energy savings achieved by households using underfloor heating systems |
8.2 Number of new residential and commercial construction projects incorporating underfloor heating |
8.3 Growth in the availability of underfloor heating products and solutions in the market |
9 New Zealand Underfloor Heating Market - Opportunity Assessment |
9.1 New Zealand Underfloor Heating Market Opportunity Assessment, By Offering, 2021 & 2031F |
9.2 New Zealand Underfloor Heating Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.3 New Zealand Underfloor Heating Market Opportunity Assessment, By Installation Type, 2021 & 2031F |
9.4 New Zealand Underfloor Heating Market Opportunity Assessment, By Application, 2021 & 2031F |
10 New Zealand Underfloor Heating Market - Competitive Landscape |
10.1 New Zealand Underfloor Heating Market Revenue Share, By Companies, 2024 |
10.2 New Zealand Underfloor Heating Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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