| Product Code: ETC5331117 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The vitamins and supplement import market in New Zealand continues to be diverse, with top exporting countries including Australia, Metropolitan France, Spain, Ireland, and Germany. Despite fluctuations in growth rates, the market shows steady growth with a Compound Annual Growth Rate (CAGR) of 3.11% from 2020 to 2024. The low concentration of the Herfindahl-Hirschman Index (HHI) in 2024 indicates a competitive landscape, providing consumers with a wide range of choices. Although there was a slight decline in the growth rate from 2023 to 2024, the overall market remains resilient and poised for further development.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Vitamins And Supplement Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Vitamins And Supplement Market Revenues & Volume, 2021 & 2031F |
3.3 New Zealand Vitamins And Supplement Market - Industry Life Cycle |
3.4 New Zealand Vitamins And Supplement Market - Porter's Five Forces |
3.5 New Zealand Vitamins And Supplement Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 New Zealand Vitamins And Supplement Market Revenues & Volume Share, By Form, 2021 & 2031F |
3.7 New Zealand Vitamins And Supplement Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 New Zealand Vitamins And Supplement Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about health and wellness |
4.2.2 Growing aging population in New Zealand |
4.2.3 Rising trend of preventive healthcare |
4.2.4 Expansion of distribution channels for vitamins and supplements |
4.2.5 Innovation in product offerings and formulations |
4.3 Market Restraints |
4.3.1 Stringent regulations and compliance requirements |
4.3.2 Price sensitivity among consumers |
4.3.3 Competition from traditional healthcare practices |
4.3.4 Negative publicity or misinformation about vitamins and supplements |
4.3.5 Limited consumer trust in product efficacy and safety |
5 New Zealand Vitamins And Supplement Market Trends |
6 New Zealand Vitamins And Supplement Market Segmentations |
6.1 New Zealand Vitamins And Supplement Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Vitamins And Supplement Market Revenues & Volume, By Multivitamins, 2021-2031F |
6.1.3 New Zealand Vitamins And Supplement Market Revenues & Volume, By Calcium Supplements, 2021-2031F |
6.1.4 New Zealand Vitamins And Supplement Market Revenues & Volume, By Pediatric Supplements, 2021-2031F |
6.1.5 New Zealand Vitamins And Supplement Market Revenues & Volume, By Others, 2021-2031F |
6.2 New Zealand Vitamins And Supplement Market, By Form |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Vitamins And Supplement Market Revenues & Volume, By Capsule, 2021-2031F |
6.2.3 New Zealand Vitamins And Supplement Market Revenues & Volume, By Tablet, 2021-2031F |
6.2.4 New Zealand Vitamins And Supplement Market Revenues & Volume, By Powder, 2021-2031F |
6.2.5 New Zealand Vitamins And Supplement Market Revenues & Volume, By Liquid/Gel, 2021-2031F |
6.3 New Zealand Vitamins And Supplement Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 New Zealand Vitamins And Supplement Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021-2031F |
6.3.3 New Zealand Vitamins And Supplement Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.3.4 New Zealand Vitamins And Supplement Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.3.5 New Zealand Vitamins And Supplement Market Revenues & Volume, By Online Retails, 2021-2031F |
7 New Zealand Vitamins And Supplement Market Import-Export Trade Statistics |
7.1 New Zealand Vitamins And Supplement Market Export to Major Countries |
7.2 New Zealand Vitamins And Supplement Market Imports from Major Countries |
8 New Zealand Vitamins And Supplement Market Key Performance Indicators |
8.1 Number of new product launches in the market |
8.2 Consumer engagement on social media platforms |
8.3 Growth in online sales of vitamins and supplements |
8.4 Number of partnerships with healthcare professionals or influencers |
8.5 Increase in consumer education and awareness campaigns |
9 New Zealand Vitamins And Supplement Market - Opportunity Assessment |
9.1 New Zealand Vitamins And Supplement Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 New Zealand Vitamins And Supplement Market Opportunity Assessment, By Form, 2021 & 2031F |
9.3 New Zealand Vitamins And Supplement Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 New Zealand Vitamins And Supplement Market - Competitive Landscape |
10.1 New Zealand Vitamins And Supplement Market Revenue Share, By Companies, 2024 |
10.2 New Zealand Vitamins And Supplement Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |