| Product Code: ETC8573722 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The import shipments of women`s activewear into New Zealand in 2024 continued to be dominated by top exporting countries such as China, USA, Vietnam, Poland, and Bangladesh. Despite a high concentration level indicated by the Herfindahl-Hirschman Index (HHI), the industry experienced a slight growth rate of 0.03% from 2023 to 2024. However, the compound annual growth rate (CAGR) for the period 2020-2024 was negative at -2.04%, reflecting potential challenges or shifts in the market dynamics. Overall, the market for women`s activewear imports in New Zealand appears to be stable but with room for improvement.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Women Activewear Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Women Activewear Market Revenues & Volume, 2021 & 2031F |
3.3 New Zealand Women Activewear Market - Industry Life Cycle |
3.4 New Zealand Women Activewear Market - Porter's Five Forces |
3.5 New Zealand Women Activewear Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 New Zealand Women Activewear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 New Zealand Women Activewear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health and wellness awareness among New Zealand women |
4.2.2 Rising trend of athleisure wear for daily activities |
4.2.3 Growing participation in fitness and sports activities among women |
4.3 Market Restraints |
4.3.1 Intense competition from established activewear brands |
4.3.2 Fluctuating raw material prices impacting production costs |
5 New Zealand Women Activewear Market Trends |
6 New Zealand Women Activewear Market, By Types |
6.1 New Zealand Women Activewear Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Women Activewear Market Revenues & Volume, By Product Type, 2021- 2031F |
6.1.3 New Zealand Women Activewear Market Revenues & Volume, By Tops & T-Shirts, 2021- 2031F |
6.1.4 New Zealand Women Activewear Market Revenues & Volume, By Sweatpants & Yoga Pants, 2021- 2031F |
6.1.5 New Zealand Women Activewear Market Revenues & Volume, By Skirts & Skorts, 2021- 2031F |
6.1.6 New Zealand Women Activewear Market Revenues & Volume, By Tracksuits, 2021- 2031F |
6.1.7 New Zealand Women Activewear Market Revenues & Volume, By Sweatshirts/Jacket, 2021- 2031F |
6.2 New Zealand Women Activewear Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Women Activewear Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021- 2031F |
6.2.3 New Zealand Women Activewear Market Revenues & Volume, By Speciality Stores, 2021- 2031F |
6.2.4 New Zealand Women Activewear Market Revenues & Volume, By Online Retail Stores, 2021- 2031F |
6.2.5 New Zealand Women Activewear Market Revenues & Volume, By Other Distribution Channel, 2021- 2031F |
7 New Zealand Women Activewear Market Import-Export Trade Statistics |
7.1 New Zealand Women Activewear Market Export to Major Countries |
7.2 New Zealand Women Activewear Market Imports from Major Countries |
8 New Zealand Women Activewear Market Key Performance Indicators |
8.1 Social media engagement and brand awareness |
8.2 Customer retention rate and repeat purchase behavior |
8.3 Percentage of new product adoption by target market |
9 New Zealand Women Activewear Market - Opportunity Assessment |
9.1 New Zealand Women Activewear Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 New Zealand Women Activewear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 New Zealand Women Activewear Market - Competitive Landscape |
10.1 New Zealand Women Activewear Market Revenue Share, By Companies, 2024 |
10.2 New Zealand Women Activewear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |