| Product Code: ETC11170653 | Publication Date: Apr 2025 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Nigeria B2B E-commerce Market Overview |
3.1 Nigeria Country Macro Economic Indicators |
3.2 Nigeria B2B E-commerce Market Revenues & Volume, 2021 & 2031F |
3.3 Nigeria B2B E-commerce Market - Industry Life Cycle |
3.4 Nigeria B2B E-commerce Market - Porter's Five Forces |
3.5 Nigeria B2B E-commerce Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Nigeria B2B E-commerce Market Revenues & Volume Share, By Market Type, 2021 & 2031F |
3.7 Nigeria B2B E-commerce Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 Nigeria B2B E-commerce Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.9 Nigeria B2B E-commerce Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Nigeria B2B E-commerce Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration and smartphone usage in Nigeria |
4.2.2 Growth in the number of small and medium enterprises (SMEs) adopting online platforms for business transactions |
4.2.3 Government initiatives to promote digitalization and e-commerce in Nigeria |
4.3 Market Restraints |
4.3.1 Limited access to reliable internet connectivity in certain regions of Nigeria |
4.3.2 Lack of trust and security concerns among businesses for online transactions |
4.3.3 Infrastructure challenges, including poor logistics and last-mile delivery services |
5 Nigeria B2B E-commerce Market Trends |
6 Nigeria B2B E-commerce Market, By Types |
6.1 Nigeria B2B E-commerce Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Nigeria B2B E-commerce Market Revenues & Volume, By Product, 2021 - 2031F |
6.1.3 Nigeria B2B E-commerce Market Revenues & Volume, By Physical Goods, 2021 - 2031F |
6.1.4 Nigeria B2B E-commerce Market Revenues & Volume, By Digital Products, 2021 - 2031F |
6.1.5 Nigeria B2B E-commerce Market Revenues & Volume, By Marketplace Sales, 2021 - 2031F |
6.1.6 Nigeria B2B E-commerce Market Revenues & Volume, By Payment Solutions, 2021 - 2031F |
6.1.7 Nigeria B2B E-commerce Market Revenues & Volume, By Industry-Specific Products, 2021 - 2031F |
6.2 Nigeria B2B E-commerce Market, By Market Type |
6.2.1 Overview and Analysis |
6.2.2 Nigeria B2B E-commerce Market Revenues & Volume, By Wholesale Products, 2021 - 2031F |
6.2.3 Nigeria B2B E-commerce Market Revenues & Volume, By Software & SaaS, 2021 - 2031F |
6.2.4 Nigeria B2B E-commerce Market Revenues & Volume, By E-commerce Platforms, 2021 - 2031F |
6.2.5 Nigeria B2B E-commerce Market Revenues & Volume, By Digital Payments & Wallets, 2021 - 2031F |
6.2.6 Nigeria B2B E-commerce Market Revenues & Volume, By Industrial Equipment, 2021 - 2031F |
6.3 Nigeria B2B E-commerce Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Nigeria B2B E-commerce Market Revenues & Volume, By B2B Product Sales, 2021 - 2031F |
6.3.3 Nigeria B2B E-commerce Market Revenues & Volume, By Business Solutions Subscriptions, 2021 - 2031F |
6.3.4 Nigeria B2B E-commerce Market Revenues & Volume, By Manufacturing Supplies, 2021 - 2031F |
6.4 Nigeria B2B E-commerce Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Nigeria B2B E-commerce Market Revenues & Volume, By B2B Product Sales, 2021 - 2031F |
6.4.3 Nigeria B2B E-commerce Market Revenues & Volume, By Business Solutions Subscriptions, 2021 - 2031F |
6.4.4 Nigeria B2B E-commerce Market Revenues & Volume, By Manufacturing Supplies, 2021 - 2031F |
6.5 Nigeria B2B E-commerce Market, By Distribution Channel |
6.5.1 Overview and Analysis |
6.5.2 Nigeria B2B E-commerce Market Revenues & Volume, By Direct Sales, 2021 - 2031F |
6.5.3 Nigeria B2B E-commerce Market Revenues & Volume, By Online Sales, 2021 - 2031F |
7 Nigeria B2B E-commerce Market Import-Export Trade Statistics |
7.1 Nigeria B2B E-commerce Market Export to Major Countries |
7.2 Nigeria B2B E-commerce Market Imports from Major Countries |
8 Nigeria B2B E-commerce Market Key Performance Indicators |
8.1 Average order value (AOV) growth in the B2B e-commerce sector |
8.2 Number of active B2B e-commerce platforms in Nigeria |
8.3 Percentage increase in the adoption of digital payment solutions among B2B buyers and sellers |
8.4 Rate of customer satisfaction and retention on B2B e-commerce platforms |
8.5 Growth in the number of B2B e-commerce transactions conducted securely and efficiently |
9 Nigeria B2B E-commerce Market - Opportunity Assessment |
9.1 Nigeria B2B E-commerce Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Nigeria B2B E-commerce Market Opportunity Assessment, By Market Type, 2021 & 2031F |
9.3 Nigeria B2B E-commerce Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 Nigeria B2B E-commerce Market Opportunity Assessment, By End User, 2021 & 2031F |
9.5 Nigeria B2B E-commerce Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Nigeria B2B E-commerce Market - Competitive Landscape |
10.1 Nigeria B2B E-commerce Market Revenue Share, By Companies, 2024 |
10.2 Nigeria B2B E-commerce Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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