| Product Code: ETC8620032 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The body care and personal hygiene import market in Nigeria continues to show strong reliance on key exporting countries like Mexico, USA, China, UK, and Poland in 2024. Despite the high concentration with a very high Herfindahl-Hirschman Index (HHI), the market has demonstrated a moderate compound annual growth rate (CAGR) of 2.19% from 2020 to 2024. However, there was a significant decline in growth rate from 2023 to 2024 at -50.28%, indicating potential challenges or shifts in the market dynamics that importers and stakeholders need to monitor closely.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Nigeria Body Care and Personal Hygiene Market Overview |
3.1 Nigeria Country Macro Economic Indicators |
3.2 Nigeria Body Care and Personal Hygiene Market Revenues & Volume, 2021 & 2031F |
3.3 Nigeria Body Care and Personal Hygiene Market - Industry Life Cycle |
3.4 Nigeria Body Care and Personal Hygiene Market - Porter's Five Forces |
3.5 Nigeria Body Care and Personal Hygiene Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Nigeria Body Care and Personal Hygiene Market Revenues & Volume Share, By Distribution Channels, 2021 & 2031F |
3.7 Nigeria Body Care and Personal Hygiene Market Revenues & Volume Share, By End-User, 2021 & 2031F |
4 Nigeria Body Care and Personal Hygiene Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about personal hygiene and grooming among consumers in Nigeria |
4.2.2 Rising disposable income leading to higher spending on body care and personal hygiene products |
4.2.3 Growing urbanization and changing lifestyles driving demand for convenience and premium products in the market |
4.3 Market Restraints |
4.3.1 Price sensitivity among consumers limiting adoption of higher-priced body care and personal hygiene products |
4.3.2 Limited availability of quality products in certain regions of Nigeria, hindering market growth |
4.3.3 Lack of regulatory frameworks and standards impacting consumer trust and product quality perception |
5 Nigeria Body Care and Personal Hygiene Market Trends |
6 Nigeria Body Care and Personal Hygiene Market, By Types |
6.1 Nigeria Body Care and Personal Hygiene Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Nigeria Body Care and Personal Hygiene Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 Nigeria Body Care and Personal Hygiene Market Revenues & Volume, By Hand Wash, 2021- 2031F |
6.1.4 Nigeria Body Care and Personal Hygiene Market Revenues & Volume, By Body Wash, 2021- 2031F |
6.1.5 Nigeria Body Care and Personal Hygiene Market Revenues & Volume, By Bar Soap, 2021- 2031F |
6.1.6 Nigeria Body Care and Personal Hygiene Market Revenues & Volume, By Talcum Powder, 2021- 2031F |
6.1.7 Nigeria Body Care and Personal Hygiene Market Revenues & Volume, By Hand Sanitizer, 2021- 2031F |
6.2 Nigeria Body Care and Personal Hygiene Market, By Distribution Channels |
6.2.1 Overview and Analysis |
6.2.2 Nigeria Body Care and Personal Hygiene Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021- 2031F |
6.2.3 Nigeria Body Care and Personal Hygiene Market Revenues & Volume, By E-Commerce, 2021- 2031F |
6.2.4 Nigeria Body Care and Personal Hygiene Market Revenues & Volume, By Specialty Stores, 2021- 2031F |
6.2.5 Nigeria Body Care and Personal Hygiene Market Revenues & Volume, By Pharmacies, 2021- 2031F |
6.2.6 Nigeria Body Care and Personal Hygiene Market Revenues & Volume, By Government Tenders, 2021- 2031F |
6.2.7 Nigeria Body Care and Personal Hygiene Market Revenues & Volume, By Others, 2021- 2031F |
6.3 Nigeria Body Care and Personal Hygiene Market, By End-User |
6.3.1 Overview and Analysis |
6.3.2 Nigeria Body Care and Personal Hygiene Market Revenues & Volume, By Women, 2021- 2031F |
6.3.3 Nigeria Body Care and Personal Hygiene Market Revenues & Volume, By Men, 2021- 2031F |
6.3.4 Nigeria Body Care and Personal Hygiene Market Revenues & Volume, By Kids, 2021- 2031F |
7 Nigeria Body Care and Personal Hygiene Market Import-Export Trade Statistics |
7.1 Nigeria Body Care and Personal Hygiene Market Export to Major Countries |
7.2 Nigeria Body Care and Personal Hygiene Market Imports from Major Countries |
8 Nigeria Body Care and Personal Hygiene Market Key Performance Indicators |
8.1 Percentage growth in online sales of body care and personal hygiene products in Nigeria |
8.2 Consumer satisfaction levels with product quality and effectiveness |
8.3 Number of new product launches and innovations in the market |
8.4 Percentage increase in market penetration of premium body care and personal hygiene products |
8.5 Adoption rate of eco-friendly and sustainable products in the market |
9 Nigeria Body Care and Personal Hygiene Market - Opportunity Assessment |
9.1 Nigeria Body Care and Personal Hygiene Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Nigeria Body Care and Personal Hygiene Market Opportunity Assessment, By Distribution Channels, 2021 & 2031F |
9.3 Nigeria Body Care and Personal Hygiene Market Opportunity Assessment, By End-User, 2021 & 2031F |
10 Nigeria Body Care and Personal Hygiene Market - Competitive Landscape |
10.1 Nigeria Body Care and Personal Hygiene Market Revenue Share, By Companies, 2024 |
10.2 Nigeria Body Care and Personal Hygiene Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |