| Product Code: ETC319789 | Publication Date: Aug 2022 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The color cosmetics import market in Nigeria continues to show strong growth, with key exporting countries like China, Pakistan, USA, Poland, and South Africa dominating the shipments. The market concentration, as measured by the Herfindahl-Hirschman Index (HHI), has significantly increased from high to very high in 2024, indicating a more consolidated market. The impressive Compound Annual Growth Rate (CAGR) of 42.28% from 2020 to 2024 illustrates the robust demand for color cosmetics in Nigeria. Furthermore, the exceptional growth rate of 107.62% from 2023 to 2024 highlights the accelerating pace of market expansion in the country.

The color cosmetics market in Nigeria is experiencing growth with the rising demand for makeup products among urban consumers. With a diverse range of makeup brands and products available, including foundations, lipsticks, and eyeshadows, the market caters to diverse consumer preferences and beauty trends.
The Nigeria Color Cosmetics Market is driven by the increasing demand for makeup and personal care products. The focus on enhancing product formulations and the growing trend towards natural and organic cosmetics fuels market demand.
The color cosmetics market in Nigeria faces challenges such as high competition from international brands, low consumer spending power, and limited local production. Additionally, there are regulatory issues and a lack of awareness about locally produced cosmetics.
Beauty product regulations, cosmetic ingredient standards, and labeling requirements influence the color cosmetics market, ensuring product safety and consumer information.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Nigeria Color Cosmetics Market Overview |
3.1 Nigeria Country Macro Economic Indicators |
3.2 Nigeria Color Cosmetics Market Revenues & Volume, 2021 & 2031F |
3.3 Nigeria Color Cosmetics Market - Industry Life Cycle |
3.4 Nigeria Color Cosmetics Market - Porter's Five Forces |
3.5 Nigeria Color Cosmetics Market Revenues & Volume Share, By Target Market, 2021 & 2031F |
3.6 Nigeria Color Cosmetics Market Revenues & Volume Share, By Distribution, 2021 & 2031F |
3.7 Nigeria Color Cosmetics Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Nigeria Color Cosmetics Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of the middle-class population in Nigeria |
4.2.2 Growing influence of social media and beauty influencers on consumer preferences |
4.2.3 Rising trend of urbanization leading to higher demand for color cosmetics products |
4.3 Market Restraints |
4.3.1 High import tariffs and taxes affecting the affordability of color cosmetics products |
4.3.2 Limited availability of premium quality products in the local market |
4.3.3 Cultural and religious factors influencing consumer attitudes towards cosmetics usage |
5 Nigeria Color Cosmetics Market Trends |
6 Nigeria Color Cosmetics Market, By Types |
6.1 Nigeria Color Cosmetics Market, By Target Market |
6.1.1 Overview and Analysis |
6.1.2 Nigeria Color Cosmetics Market Revenues & Volume, By Target Market, 2021-2031F |
6.1.3 Nigeria Color Cosmetics Market Revenues & Volume, By Prestige Products, 2021-2031F |
6.1.4 Nigeria Color Cosmetics Market Revenues & Volume, By Mass Products, 2021-2031F |
6.2 Nigeria Color Cosmetics Market, By Distribution |
6.2.1 Overview and Analysis |
6.2.2 Nigeria Color Cosmetics Market Revenues & Volume, By Offline, 2021-2031F |
6.2.3 Nigeria Color Cosmetics Market Revenues & Volume, By Online, 2021-2031F |
6.3 Nigeria Color Cosmetics Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Nigeria Color Cosmetics Market Revenues & Volume, By Nail Products, 2021-2031F |
6.3.3 Nigeria Color Cosmetics Market Revenues & Volume, By Hair Products, 2021-2031F |
6.3.4 Nigeria Color Cosmetics Market Revenues & Volume, By Lip Products, 2021-2031F |
6.3.5 Nigeria Color Cosmetics Market Revenues & Volume, By Face Products, 2021-2031F |
6.3.6 Nigeria Color Cosmetics Market Revenues & Volume, By Others, 2021-2031F |
7 Nigeria Color Cosmetics Market Import-Export Trade Statistics |
7.1 Nigeria Color Cosmetics Market Export to Major Countries |
7.2 Nigeria Color Cosmetics Market Imports from Major Countries |
8 Nigeria Color Cosmetics Market Key Performance Indicators |
8.1 Percentage increase in online sales of color cosmetics products |
8.2 Number of new product launches by key players in the Nigeria color cosmetics market |
8.3 Growth in the number of beauty and cosmetics stores in major cities in Nigeria |
9 Nigeria Color Cosmetics Market - Opportunity Assessment |
9.1 Nigeria Color Cosmetics Market Opportunity Assessment, By Target Market, 2021 & 2031F |
9.2 Nigeria Color Cosmetics Market Opportunity Assessment, By Distribution, 2021 & 2031F |
9.3 Nigeria Color Cosmetics Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Nigeria Color Cosmetics Market - Competitive Landscape |
10.1 Nigeria Color Cosmetics Market Revenue Share, By Companies, 2024 |
10.2 Nigeria Color Cosmetics Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |