| Product Code: ETC11774493 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
In 2024, Nigeria continued to rely on imports for cosmetics products, with key suppliers being Côte d`Ivoire, China, Poland, Pakistan, and South Africa. The market concentration, as measured by the HHI, remained high, reflecting a competitive landscape dominated by these countries. However, the industry experienced a decline with a CAGR of -11.99% from 2020 to 2024. The growth rate in 2024 further decreased by -30.44%, indicating challenges faced by the cosmetics import market in Nigeria. Monitoring industry trends and consumer preferences will be crucial for stakeholders navigating this challenging market environment.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Nigeria Cosmetics Products Market Overview |
3.1 Nigeria Country Macro Economic Indicators |
3.2 Nigeria Cosmetics Products Market Revenues & Volume, 2021 & 2031F |
3.3 Nigeria Cosmetics Products Market - Industry Life Cycle |
3.4 Nigeria Cosmetics Products Market - Porter's Five Forces |
3.5 Nigeria Cosmetics Products Market Revenues & Volume Share, By Category, 2021 & 2031F |
3.6 Nigeria Cosmetics Products Market Revenues & Volume Share, By Functionality, 2021 & 2031F |
3.7 Nigeria Cosmetics Products Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.8 Nigeria Cosmetics Products Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.9 Nigeria Cosmetics Products Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Nigeria Cosmetics Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income and changing consumer lifestyles leading to higher demand for cosmetics products in Nigeria. |
4.2.2 Growing awareness about beauty and personal care among the population, especially urban consumers. |
4.2.3 Expansion of distribution channels such as online retail platforms, beauty stores, and supermarkets, making cosmetics products more accessible to consumers. |
4.3 Market Restraints |
4.3.1 Economic instability and currency fluctuations affecting consumer purchasing power and overall market growth. |
4.3.2 Counterfeit products and lack of stringent regulations impacting consumer trust and market credibility. |
4.3.3 Limited availability of quality raw materials locally, leading to dependency on imports and affecting product pricing and availability. |
5 Nigeria Cosmetics Products Market Trends |
6 Nigeria Cosmetics Products Market, By Types |
6.1 Nigeria Cosmetics Products Market, By Category |
6.1.1 Overview and Analysis |
6.1.2 Nigeria Cosmetics Products Market Revenues & Volume, By Category, 2021 - 2031F |
6.1.3 Nigeria Cosmetics Products Market Revenues & Volume, By Hygiene Products, 2021 - 2031F |
6.1.4 Nigeria Cosmetics Products Market Revenues & Volume, By Beauty Products, 2021 - 2031F |
6.1.5 Nigeria Cosmetics Products Market Revenues & Volume, By Grooming Products, 2021 - 2031F |
6.2 Nigeria Cosmetics Products Market, By Functionality |
6.2.1 Overview and Analysis |
6.2.2 Nigeria Cosmetics Products Market Revenues & Volume, By Cleansing, 2021 - 2031F |
6.2.3 Nigeria Cosmetics Products Market Revenues & Volume, By Moisturizing, 2021 - 2031F |
6.2.4 Nigeria Cosmetics Products Market Revenues & Volume, By Styling, 2021 - 2031F |
6.3 Nigeria Cosmetics Products Market, By Product Type |
6.3.1 Overview and Analysis |
6.3.2 Nigeria Cosmetics Products Market Revenues & Volume, By Shampoo, 2021 - 2031F |
6.3.3 Nigeria Cosmetics Products Market Revenues & Volume, By Foundation, 2021 - 2031F |
6.3.4 Nigeria Cosmetics Products Market Revenues & Volume, By Beard Oil, 2021 - 2031F |
6.4 Nigeria Cosmetics Products Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Nigeria Cosmetics Products Market Revenues & Volume, By Unisex, 2021 - 2031F |
6.4.3 Nigeria Cosmetics Products Market Revenues & Volume, By Female, 2021 - 2031F |
6.4.4 Nigeria Cosmetics Products Market Revenues & Volume, By Male, 2021 - 2031F |
6.5 Nigeria Cosmetics Products Market, By Distribution Channel |
6.5.1 Overview and Analysis |
6.5.2 Nigeria Cosmetics Products Market Revenues & Volume, By Online, 2021 - 2031F |
6.5.3 Nigeria Cosmetics Products Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.5.4 Nigeria Cosmetics Products Market Revenues & Volume, By Supers, 2021 - 2031F |
7 Nigeria Cosmetics Products Market Import-Export Trade Statistics |
7.1 Nigeria Cosmetics Products Market Export to Major Countries |
7.2 Nigeria Cosmetics Products Market Imports from Major Countries |
8 Nigeria Cosmetics Products Market Key Performance Indicators |
8.1 Social media engagement and online brand presence indicating consumer interest and market reach. |
8.2 Number of new product launches and innovations reflecting market dynamism and competitiveness. |
8.3 Consumer satisfaction levels and repeat purchase rates showcasing product quality and brand loyalty. |
9 Nigeria Cosmetics Products Market - Opportunity Assessment |
9.1 Nigeria Cosmetics Products Market Opportunity Assessment, By Category, 2021 & 2031F |
9.2 Nigeria Cosmetics Products Market Opportunity Assessment, By Functionality, 2021 & 2031F |
9.3 Nigeria Cosmetics Products Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.4 Nigeria Cosmetics Products Market Opportunity Assessment, By End User, 2021 & 2031F |
9.5 Nigeria Cosmetics Products Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Nigeria Cosmetics Products Market - Competitive Landscape |
10.1 Nigeria Cosmetics Products Market Revenue Share, By Companies, 2024 |
10.2 Nigeria Cosmetics Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |