| Product Code: ETC221509 | Publication Date: Aug 2022 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Nigeria continued to see a high concentration of frozen potato product imports, with top exporters being Indonesia, China, Belgium, Argentina, and South Africa. Despite a significant decline in growth rate from 2023 to 2024, the compound annual growth rate (CAGR) for the period 2020-2024 remained strong at 9.27%. This indicates a stable demand for frozen potato products in Nigeria, with the country maintaining its position as a key market for exporters in the industry.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Nigeria Frozen Potato Products Market Overview |
3.1 Nigeria Country Macro Economic Indicators |
3.2 Nigeria Frozen Potato Products Market Revenues & Volume, 2021 & 2031F |
3.3 Nigeria Frozen Potato Products Market - Industry Life Cycle |
3.4 Nigeria Frozen Potato Products Market - Porter's Five Forces |
3.5 Nigeria Frozen Potato Products Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Nigeria Frozen Potato Products Market Revenues & Volume Share, By End-Use, 2021 & 2031F |
3.7 Nigeria Frozen Potato Products Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Nigeria Frozen Potato Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing urbanization and changing lifestyles leading to higher demand for convenient food products. |
4.2.2 Growing awareness about the nutritional benefits of frozen potato products. |
4.2.3 Expansion of retail chains and online platforms offering a wide range of frozen potato products. |
4.3 Market Restraints |
4.3.1 Price fluctuations of raw materials like potatoes impacting the production costs. |
4.3.2 Lack of cold chain infrastructure and proper storage facilities affecting the quality of frozen potato products. |
4.3.3 Competition from other convenience food products in the market. |
5 Nigeria Frozen Potato Products Market Trends |
6 Nigeria Frozen Potato Products Market, By Types |
6.1 Nigeria Frozen Potato Products Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Nigeria Frozen Potato Products Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 Nigeria Frozen Potato Products Market Revenues & Volume, By French Fries, 2021 - 2031F |
6.1.4 Nigeria Frozen Potato Products Market Revenues & Volume, By Tikkis, 2021 - 2031F |
6.1.5 Nigeria Frozen Potato Products Market Revenues & Volume, By Potato Wedges, 2021 - 2031F |
6.1.6 Nigeria Frozen Potato Products Market Revenues & Volume, By Potato Bites, 2021 - 2031F |
6.1.7 Nigeria Frozen Potato Products Market Revenues & Volume, By Smileys, 2021 - 2031F |
6.1.8 Nigeria Frozen Potato Products Market Revenues & Volume, By Others, 2021 - 2031F |
6.2 Nigeria Frozen Potato Products Market, By End-Use |
6.2.1 Overview and Analysis |
6.2.2 Nigeria Frozen Potato Products Market Revenues & Volume, By Food Services, 2021 - 2031F |
6.2.3 Nigeria Frozen Potato Products Market Revenues & Volume, By Retail, 2021 - 2031F |
6.3 Nigeria Frozen Potato Products Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Nigeria Frozen Potato Products Market Revenues & Volume, By Business to Business, 2021 - 2031F |
6.3.3 Nigeria Frozen Potato Products Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021 - 2031F |
6.3.4 Nigeria Frozen Potato Products Market Revenues & Volume, By Convenience Stores, 2021 - 2031F |
6.3.5 Nigeria Frozen Potato Products Market Revenues & Volume, By Departmental Stores, 2021 - 2031F |
6.3.6 Nigeria Frozen Potato Products Market Revenues & Volume, By Online, 2021 - 2031F |
6.3.7 Nigeria Frozen Potato Products Market Revenues & Volume, By Others, 2021 - 2031F |
7 Nigeria Frozen Potato Products Market Import-Export Trade Statistics |
7.1 Nigeria Frozen Potato Products Market Export to Major Countries |
7.2 Nigeria Frozen Potato Products Market Imports from Major Countries |
8 Nigeria Frozen Potato Products Market Key Performance Indicators |
8.1 Percentage increase in the number of retail outlets stocking frozen potato products. |
8.2 Consumer surveys indicating preference for frozen potato products over fresh alternatives. |
8.3 Growth in the number of food delivery services offering frozen potato products on their menus. |
9 Nigeria Frozen Potato Products Market - Opportunity Assessment |
9.1 Nigeria Frozen Potato Products Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Nigeria Frozen Potato Products Market Opportunity Assessment, By End-Use, 2021 & 2031F |
9.3 Nigeria Frozen Potato Products Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Nigeria Frozen Potato Products Market - Competitive Landscape |
10.1 Nigeria Frozen Potato Products Market Revenue Share, By Companies, 2024 |
10.2 Nigeria Frozen Potato Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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