| Product Code: ETC12237213 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
The Nigeria gift card and incentive card import market saw significant growth with a CAGR of 60.1% from 2020 to 2024, despite a slight decline in growth rate from 2023 to 2024. Top exporting countries to Nigeria in 2024 were Malta, China, Malaysia, USA, and South Korea, indicating a diverse source of imports. However, the high Herfindahl-Hirschman Index (HHI) suggests a concentrated market. This data highlights the ongoing importance and popularity of gift cards and incentive cards in Nigeria, with continued potential for further growth and development in the market.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Nigeria Gift Card and Incentive Card Market Overview |
3.1 Nigeria Country Macro Economic Indicators |
3.2 Nigeria Gift Card and Incentive Card Market Revenues & Volume, 2021 & 2031F |
3.3 Nigeria Gift Card and Incentive Card Market - Industry Life Cycle |
3.4 Nigeria Gift Card and Incentive Card Market - Porter's Five Forces |
3.5 Nigeria Gift Card and Incentive Card Market Revenues & Volume Share, By Card Type, 2021 & 2031F |
3.6 Nigeria Gift Card and Incentive Card Market Revenues & Volume Share, By Purpose, 2021 & 2031F |
3.7 Nigeria Gift Card and Incentive Card Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.8 Nigeria Gift Card and Incentive Card Market Revenues & Volume Share, By Payment Type, 2021 & 2031F |
3.9 Nigeria Gift Card and Incentive Card Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Nigeria Gift Card and Incentive Card Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Nigeria Gift Card and Incentive Card Market Trends |
6 Nigeria Gift Card and Incentive Card Market, By Types |
6.1 Nigeria Gift Card and Incentive Card Market, By Card Type |
6.1.1 Overview and Analysis |
6.1.2 Nigeria Gift Card and Incentive Card Market Revenues & Volume, By Card Type, 2021 - 2031F |
6.1.3 Nigeria Gift Card and Incentive Card Market Revenues & Volume, By Gift Cards, 2021 - 2031F |
6.1.4 Nigeria Gift Card and Incentive Card Market Revenues & Volume, By Incentive Cards, 2021 - 2031F |
6.1.5 Nigeria Gift Card and Incentive Card Market Revenues & Volume, By Loyalty Cards, 2021 - 2031F |
6.1.6 Nigeria Gift Card and Incentive Card Market Revenues & Volume, By Stored Value Cards, 2021 - 2031F |
6.2 Nigeria Gift Card and Incentive Card Market, By Purpose |
6.2.1 Overview and Analysis |
6.2.2 Nigeria Gift Card and Incentive Card Market Revenues & Volume, By Personal Use, 2021 - 2031F |
6.2.3 Nigeria Gift Card and Incentive Card Market Revenues & Volume, By Business Use, 2021 - 2031F |
6.2.4 Nigeria Gift Card and Incentive Card Market Revenues & Volume, By Employee Incentives, 2021 - 2031F |
6.2.5 Nigeria Gift Card and Incentive Card Market Revenues & Volume, By Customer Loyalty Programs, 2021 - 2031F |
6.3 Nigeria Gift Card and Incentive Card Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Nigeria Gift Card and Incentive Card Market Revenues & Volume, By Physical (Brick-and-Mortar), 2021 - 2031F |
6.3.3 Nigeria Gift Card and Incentive Card Market Revenues & Volume, By Online (e-Commerce), 2021 - 2031F |
6.3.4 Nigeria Gift Card and Incentive Card Market Revenues & Volume, By Direct Sales, 2021 - 2031F |
6.3.5 Nigeria Gift Card and Incentive Card Market Revenues & Volume, By Loyalty Programs, 2021 - 2031F |
6.4 Nigeria Gift Card and Incentive Card Market, By Payment Type |
6.4.1 Overview and Analysis |
6.4.2 Nigeria Gift Card and Incentive Card Market Revenues & Volume, By Open-Loop, 2021 - 2031F |
6.4.3 Nigeria Gift Card and Incentive Card Market Revenues & Volume, By Closed-Loop, 2021 - 2031F |
6.4.4 Nigeria Gift Card and Incentive Card Market Revenues & Volume, By Prepaid, 2021 - 2031F |
6.4.5 Nigeria Gift Card and Incentive Card Market Revenues & Volume, By Reloadable, 2021 - 2031F |
6.5 Nigeria Gift Card and Incentive Card Market, By Application |
6.5.1 Overview and Analysis |
6.5.2 Nigeria Gift Card and Incentive Card Market Revenues & Volume, By Retail, 2021 - 2031F |
6.5.3 Nigeria Gift Card and Incentive Card Market Revenues & Volume, By Travel, 2021 - 2031F |
6.5.4 Nigeria Gift Card and Incentive Card Market Revenues & Volume, By Food and Beverage, 2021 - 2031F |
6.5.5 Nigeria Gift Card and Incentive Card Market Revenues & Volume, By Healthcare, 2021 - 2031F |
6.5.6 Nigeria Gift Card and Incentive Card Market Revenues & Volume, By Education, 2021 - 2031F |
7 Nigeria Gift Card and Incentive Card Market Import-Export Trade Statistics |
7.1 Nigeria Gift Card and Incentive Card Market Export to Major Countries |
7.2 Nigeria Gift Card and Incentive Card Market Imports from Major Countries |
8 Nigeria Gift Card and Incentive Card Market Key Performance Indicators |
9 Nigeria Gift Card and Incentive Card Market - Opportunity Assessment |
9.1 Nigeria Gift Card and Incentive Card Market Opportunity Assessment, By Card Type, 2021 & 2031F |
9.2 Nigeria Gift Card and Incentive Card Market Opportunity Assessment, By Purpose, 2021 & 2031F |
9.3 Nigeria Gift Card and Incentive Card Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.4 Nigeria Gift Card and Incentive Card Market Opportunity Assessment, By Payment Type, 2021 & 2031F |
9.5 Nigeria Gift Card and Incentive Card Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Nigeria Gift Card and Incentive Card Market - Competitive Landscape |
10.1 Nigeria Gift Card and Incentive Card Market Revenue Share, By Companies, 2024 |
10.2 Nigeria Gift Card and Incentive Card Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |