| Product Code: ETC252949 | Publication Date: Aug 2022 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Nigeria hairbrush import market continues to showcase high concentration, with top exporting countries in 2024 being China, Denmark, India, USA, and South Korea. Despite a challenging CAGR of -14.55% from 2020 to 2024, the year-on-year growth rate plummeted by -61.61% in 2024. This suggests a significant decline in demand for hairbrush imports in Nigeria, potentially driven by shifting consumer preferences or economic factors. Market players should closely monitor these trends to adapt and strategize effectively in this competitive landscape.

The Nigeria hairbrush market is growing steadily with increasing consumer spending on personal grooming products. Hairbrushes are essential tools for daily hair care routines, and the market is driven by the rising awareness about hair health and styling among consumers. The market growth is also supported by the introduction of innovative designs and materials that cater to different hair types and styling preferences.
The Nigeria hairbrush market is driven by the growing focus on personal grooming and hair care. As consumer awareness of hair health increases, the demand for specialized brushes with ergonomic designs and varying bristle types rises. Changing fashion trends and beauty standards also influence market dynamics.
The Nigeria hairbrush market faces several challenges that impact its growth. The primary issue is the influx of low-cost imported hairbrushes, which compete directly with locally manufactured products. This puts pressure on local manufacturers to reduce prices, impacting their profitability. Moreover, the market struggles with inconsistent product quality and availability due to limitations in local manufacturing capabilities and reliance on imported raw materials. Distribution challenges, including inadequate retail infrastructure and logistics, further hinder market accessibility. Additionally, the lack of consumer awareness and education regarding hairbrush quality and maintenance poses marketing challenges for market players.
In Nigeria, the hairbrush market is regulated by policies that ensure consumer safety and product quality. The government enforces standards for hairbrush manufacturing, imports, and sales, conducts inspections to monitor compliance, and educates consumers on the importance of using safe and quality hairbrush products.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Nigeria Hairbrush Market Overview |
3.1 Nigeria Country Macro Economic Indicators |
3.2 Nigeria Hairbrush Market Revenues & Volume, 2021 & 2031F |
3.3 Nigeria Hairbrush Market - Industry Life Cycle |
3.4 Nigeria Hairbrush Market - Porter's Five Forces |
3.5 Nigeria Hairbrush Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Nigeria Hairbrush Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 Nigeria Hairbrush Market Revenues & Volume Share, By Users, 2021 & 2031F |
3.8 Nigeria Hairbrush Market Revenues & Volume Share, By Mode of sale, 2021 & 2031F |
4 Nigeria Hairbrush Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income in Nigeria leading to higher spending on personal grooming products. |
4.2.2 Growing awareness about hair care and styling among the Nigerian population. |
4.2.3 Expansion of beauty and personal care industry in Nigeria, creating more demand for hairbrushes. |
4.3 Market Restraints |
4.3.1 Presence of counterfeit products impacting the reputation and sales of genuine hairbrush brands. |
4.3.2 Price sensitivity among some consumer segments in Nigeria affecting purchasing decisions. |
5 Nigeria Hairbrush Market Trends |
6 Nigeria Hairbrush Market, By Types |
6.1 Nigeria Hairbrush Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Nigeria Hairbrush Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Nigeria Hairbrush Market Revenues & Volume, By Round Brush, 2021-2031F |
6.1.4 Nigeria Hairbrush Market Revenues & Volume, By Vent Brush, 2021-2031F |
6.1.5 Nigeria Hairbrush Market Revenues & Volume, By Cushion Brush, 2021-2031F |
6.1.6 Nigeria Hairbrush Market Revenues & Volume, By Paddle Brush, 2021-2031F |
6.1.7 Nigeria Hairbrush Market Revenues & Volume, By Detangling Brush, 2021-2031F |
6.1.8 Nigeria Hairbrush Market Revenues & Volume, By Boar Bristle Brush, 2021-2031F |
6.2 Nigeria Hairbrush Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Nigeria Hairbrush Market Revenues & Volume, By Personal, 2021-2031F |
6.2.3 Nigeria Hairbrush Market Revenues & Volume, By Professional, 2021-2031F |
6.3 Nigeria Hairbrush Market, By Users |
6.3.1 Overview and Analysis |
6.3.2 Nigeria Hairbrush Market Revenues & Volume, By Adults, 2021-2031F |
6.3.3 Nigeria Hairbrush Market Revenues & Volume, By Children, 2021-2031F |
6.3.4 Nigeria Hairbrush Market Revenues & Volume, By Animals, 2021-2031F |
6.4 Nigeria Hairbrush Market, By Mode of sale |
6.4.1 Overview and Analysis |
6.4.2 Nigeria Hairbrush Market Revenues & Volume, By Retail, 2021-2031F |
6.4.3 Nigeria Hairbrush Market Revenues & Volume, By Online, 2021-2031F |
7 Nigeria Hairbrush Market Import-Export Trade Statistics |
7.1 Nigeria Hairbrush Market Export to Major Countries |
7.2 Nigeria Hairbrush Market Imports from Major Countries |
8 Nigeria Hairbrush Market Key Performance Indicators |
8.1 Number of beauty salons and hair care establishments in Nigeria offering hairbrush services. |
8.2 Percentage of Nigerian consumers using hairbrushes as part of their daily grooming routine. |
8.3 Frequency of new product launches and innovations in the Nigerian hairbrush market. |
9 Nigeria Hairbrush Market - Opportunity Assessment |
9.1 Nigeria Hairbrush Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Nigeria Hairbrush Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 Nigeria Hairbrush Market Opportunity Assessment, By Users, 2021 & 2031F |
9.4 Nigeria Hairbrush Market Opportunity Assessment, By Mode of sale, 2021 & 2031F |
10 Nigeria Hairbrush Market - Competitive Landscape |
10.1 Nigeria Hairbrush Market Revenue Share, By Companies, 2024 |
10.2 Nigeria Hairbrush Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |