Nigeria Menswear Market (2025 - 2031) | Value, Forecast, Companies, Size, Analysis, Trends, Industry, Growth, Outlook, Revenue, COVID-19 IMPACT & Share

Market Forecast By Product Type (Trousers, Denims, Shirts and T-Shirts, Ethnic Wear, Others), By Season (Summer Wear, Winter Wear, All Season Wear), By Distribution Channel (Supermarkets and Hypermarkets, Exclusive Stores, Multi-Brand Retail Outlets, Online Stores, Others) And Competitive Landscape
Product Code: ETC171308 Publication Date: Jan 2022 Updated Date: Apr 2025 Product Type: Market Research Report
Publisher: 6Wresearch Author: Ravi Bhandari No. of Pages: 70 No. of Figures: 35 No. of Tables: 5

Nigeria Menswear Market Size Growth Rate


The Nigeria Menswear Market is projected to witness mixed growth rate patterns during 2025 to 2029. Growth accelerates to 1.89% in 2027, following an initial rate of 1.45%, before easing to 1.40% at the end of the period.

Nigeria Menswear Market Size Growth Rate

Nigeria Menswear Market Overview

The Nigeria Menswear Market involves the production and sale of clothing for men. This market includes various apparel categories such as formal wear, casual wear, and sportswear, catering to different consumer preferences and needs.

Drivers of the market

The menswear market in Nigeria is experiencing growth driven by changing fashion trends, evolving consumer preferences, and increasing demand for stylish and affordable clothing options for men. With Nigeria men becoming more fashion-conscious and seeking diverse wardrobe choices for various occasions such as work, social events, and leisure activities, there`s a growing demand for menswear brands offering a wide range of apparel, footwear, and accessories. Moreover, the influence of social media, celebrity endorsements, and international fashion trends is driving the adoption of contemporary menswear styles in Nigeria. Additionally, the growing presence of menswear retailers, fashion e-commerce platforms, and bespoke tailoring services is expanding consumer access to fashionable and well-fitted clothing options, further stimulating market growth.

Challenges of the market

The Nigeria menswear market encounters challenges such as changing fashion trends, competition from international brands, and economic instability. These challenges impact market growth and require menswear retailers and manufacturers to adapt their strategies to meet the evolving preferences and purchasing behavior of Nigeria consumers.

Government Policy of the market

Policies related to the menswear market in Nigeria may focus on textile industry development, consumer protection, and trade promotion. The government may support initiatives to enhance the competitiveness of Nigeria menswear manufacturers through skills development, infrastructure investments, and market access facilitation. Additionally, regulatory frameworks may address quality standards, labeling requirements, and import tariffs to ensure product safety, authenticity, and fair competition in the menswear market. Moreover, the government may promote Nigeria menswear brands domestically and internationally to showcase the country`s cultural heritage and creative talent.

Key Highlights of the Report:

  • Nigeria Menswear Market Outlook
  • Market Size of Nigeria Menswear Market, 2024
  • Forecast of Nigeria Menswear Market, 2031
  • Historical Data and Forecast of Nigeria Menswear Revenues & Volume for the Period 2021-2031
  • Nigeria Menswear Market Trend Evolution
  • Nigeria Menswear Market Drivers and Challenges
  • Nigeria Menswear Price Trends
  • Nigeria Menswear Porter's Five Forces
  • Nigeria Menswear Industry Life Cycle
  • Historical Data and Forecast of Nigeria Menswear Market Revenues & Volume By Product Type for the Period 2021-2031
  • Historical Data and Forecast of Nigeria Menswear Market Revenues & Volume By Trousers for the Period 2021-2031
  • Historical Data and Forecast of Nigeria Menswear Market Revenues & Volume By Denims for the Period 2021-2031
  • Historical Data and Forecast of Nigeria Menswear Market Revenues & Volume By Shirts and T-Shirts for the Period 2021-2031
  • Historical Data and Forecast of Nigeria Menswear Market Revenues & Volume By Ethnic Wear for the Period 2021-2031
  • Historical Data and Forecast of Nigeria Menswear Market Revenues & Volume By Others for the Period 2021-2031
  • Historical Data and Forecast of Nigeria Menswear Market Revenues & Volume By Season for the Period 2021-2031
  • Historical Data and Forecast of Nigeria Menswear Market Revenues & Volume By Summer Wear for the Period 2021-2031
  • Historical Data and Forecast of Nigeria Menswear Market Revenues & Volume By Winter Wear for the Period 2021-2031
  • Historical Data and Forecast of Nigeria Menswear Market Revenues & Volume By All Season Wear for the Period 2021-2031
  • Historical Data and Forecast of Nigeria Menswear Market Revenues & Volume By Distribution Channel for the Period 2021-2031
  • Historical Data and Forecast of Nigeria Menswear Market Revenues & Volume By Supermarkets and Hypermarkets for the Period 2021-2031
  • Historical Data and Forecast of Nigeria Menswear Market Revenues & Volume By Exclusive Stores for the Period 2021-2031
  • Historical Data and Forecast of Nigeria Menswear Market Revenues & Volume By Multi-Brand Retail Outlets for the Period 2021-2031
  • Historical Data and Forecast of Nigeria Menswear Market Revenues & Volume By Online Stores for the Period 2021-2031
  • Historical Data and Forecast of Nigeria Menswear Market Revenues & Volume By Others for the Period 2021-2031
  • Nigeria Menswear Import Export Trade Statistics
  • Market Opportunity Assessment By Product Type
  • Market Opportunity Assessment By Season
  • Market Opportunity Assessment By Distribution Channel
  • Nigeria Menswear Top Companies Market Share
  • Nigeria Menswear Competitive Benchmarking By Technical and Operational Parameters
  • Nigeria Menswear Company Profiles
  • Nigeria Menswear Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Nigeria Menswear Market Overview

3.1 Nigeria Country Macro Economic Indicators

3.2 Nigeria Menswear Market Revenues & Volume, 2021 & 2031F

3.3 Nigeria Menswear Market - Industry Life Cycle

3.4 Nigeria Menswear Market - Porter's Five Forces

3.5 Nigeria Menswear Market Revenues & Volume Share, By Product Type, 2021 & 2031F

3.6 Nigeria Menswear Market Revenues & Volume Share, By Season, 2021 & 2031F

3.7 Nigeria Menswear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F

4 Nigeria Menswear Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.3 Market Restraints

5 Nigeria Menswear Market Trends

6 Nigeria Menswear Market, By Types

6.1 Nigeria Menswear Market, By Product Type

6.1.1 Overview and Analysis

6.1.2 Nigeria Menswear Market Revenues & Volume, By Product Type, 2021-2031F

6.1.3 Nigeria Menswear Market Revenues & Volume, By Trousers, 2021-2031F

6.1.4 Nigeria Menswear Market Revenues & Volume, By Denims, 2021-2031F

6.1.5 Nigeria Menswear Market Revenues & Volume, By Shirts and T-Shirts, 2021-2031F

6.1.6 Nigeria Menswear Market Revenues & Volume, By Ethnic Wear, 2021-2031F

6.1.7 Nigeria Menswear Market Revenues & Volume, By Others, 2021-2031F

6.2 Nigeria Menswear Market, By Season

6.2.1 Overview and Analysis

6.2.2 Nigeria Menswear Market Revenues & Volume, By Summer Wear, 2021-2031F

6.2.3 Nigeria Menswear Market Revenues & Volume, By Winter Wear, 2021-2031F

6.2.4 Nigeria Menswear Market Revenues & Volume, By All Season Wear, 2021-2031F

6.3 Nigeria Menswear Market, By Distribution Channel

6.3.1 Overview and Analysis

6.3.2 Nigeria Menswear Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021-2031F

6.3.3 Nigeria Menswear Market Revenues & Volume, By Exclusive Stores, 2021-2031F

6.3.4 Nigeria Menswear Market Revenues & Volume, By Multi-Brand Retail Outlets, 2021-2031F

6.3.5 Nigeria Menswear Market Revenues & Volume, By Online Stores, 2021-2031F

6.3.6 Nigeria Menswear Market Revenues & Volume, By Others, 2021-2031F

7 Nigeria Menswear Market Import-Export Trade Statistics

7.1 Nigeria Menswear Market Export to Major Countries

7.2 Nigeria Menswear Market Imports from Major Countries

8 Nigeria Menswear Market Key Performance Indicators

9 Nigeria Menswear Market - Opportunity Assessment

9.1 Nigeria Menswear Market Opportunity Assessment, By Product Type, 2021 & 2031F

9.2 Nigeria Menswear Market Opportunity Assessment, By Season, 2021 & 2031F

9.3 Nigeria Menswear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F

10 Nigeria Menswear Market - Competitive Landscape

10.1 Nigeria Menswear Market Revenue Share, By Companies, 2024

10.2 Nigeria Menswear Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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