| Product Code: ETC125425 | Publication Date: Jun 2021 | Updated Date: Nov 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
The Nigeria mouthwash import market in 2024 continued to exhibit high concentration, with top exporting countries being India, Turkey, China, USA, and Indonesia. Despite a negative Compound Annual Growth Rate (CAGR) of -5.63% from 2020 to 2024, the market experienced a significant decline in growth rate of -40.79% from 2023 to 2024. This indicates a challenging environment for mouthwash import shipments into Nigeria, possibly influenced by various factors such as economic conditions, consumer preferences, or regulatory changes.

The mouthwash market in Nigeria is experiencing steady growth driven by increasing awareness about oral hygiene and the rising prevalence of dental problems. Consumers are turning to mouthwash products for fresh breath, cavity prevention, and gum health.
The Nigeria mouthwash market is driven by the rising awareness of oral hygiene and the increasing prevalence of dental issues. The growing middle-class population with higher disposable incomes and the influence of advertising and promotional activities also contribute to market growth. Additionally, the expansion of distribution channels, including supermarkets and online platforms, makes mouthwash products more accessible to consumers.
The mouthwash market faces challenges associated with cultural preferences and traditional oral hygiene practices, which may deter consumers from adopting modern mouthwash products. Moreover, concerns about the safety and efficacy of certain ingredients used in mouthwashes further impede market acceptance and growth.
The Nigeria government prioritizes public health and hygiene promotion, driving initiatives to support the mouthwash market. Strategies such as oral health education programs and public awareness campaigns encourage the adoption of mouthwash as part of daily oral hygiene routines. Furthermore, incentives such as subsidies for oral care products stimulate demand for mouthwash among consumers. Additionally, regulatory frameworks ensure compliance with safety and quality standards for mouthwash manufacturing and labeling, fostering consumer trust and confidence in oral care products.
Nigeria Mouthwash |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Nigeria Mouthwash Market Overview |
3.1 Nigeria Country Macro Economic Indicators |
3.2 Nigeria Mouthwash Market Revenues & Volume, 2021 & 2031F |
3.3 Nigeria Mouthwash Market - Industry Life Cycle |
3.4 Nigeria Mouthwash Market - Porter's Five Forces |
3.5 Nigeria Mouthwash Market Revenues & Volume Share, By Form, 2021 & 2031F |
3.6 Nigeria Mouthwash Market Revenues & Volume Share, By Nature, 2021 & 2031F |
3.7 Nigeria Mouthwash Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Nigeria Mouthwash Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Nigeria Mouthwash Market Trends |
6 Nigeria Mouthwash Market, By Types |
6.1 Nigeria Mouthwash Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Nigeria Mouthwash Market Revenues & Volume, By Product, 2021-2031F |
6.1.3 Nigeria Mouthwash Market Revenues & Volume, By Therapeutic, 2021-2031F |
6.1.4 Nigeria Mouthwash Market Revenues & Volume, By Cosmetics, 2021-2031F |
6.2 Nigeria Mouthwash Market, By Nature |
6.2.1 Overview and Analysis |
6.2.2 Nigeria Mouthwash Market Revenues & Volume, By Conventional, 2021-2031F |
6.2.3 Nigeria Mouthwash Market Revenues & Volume, By Natural & Organic, 2021-2031F |
6.3 Nigeria Mouthwash Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Nigeria Mouthwash Market Revenues & Volume, By Hypermarkets/Supermarkets, 2021-2031F |
6.3.3 Nigeria Mouthwash Market Revenues & Volume, By Drug Stores, 2021-2031F |
6.3.4 Nigeria Mouthwash Market Revenues & Volume, By Online, 2021-2031F |
6.3.5 Nigeria Mouthwash Market Revenues & Volume, By Others, 2021-2031F |
7 Nigeria Mouthwash Market Import-Export Trade Statistics |
7.1 Nigeria Mouthwash Market Export to Major Countries |
7.2 Nigeria Mouthwash Market Imports from Major Countries |
8 Nigeria Mouthwash Market Key Performance Indicators |
9 Nigeria Mouthwash Market - Opportunity Assessment |
9.1 Nigeria Mouthwash Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Nigeria Mouthwash Market Opportunity Assessment, By Nature, 2021 & 2031F |
9.3 Nigeria Mouthwash Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Nigeria Mouthwash Market - Competitive Landscape |
10.1 Nigeria Mouthwash Market Revenue Share, By Companies, 2024 |
10.2 Nigeria Mouthwash Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |