| Product Code: ETC13114269 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
The plush toy import market in Nigeria continues to thrive in 2024, with top exporting countries including China, USA, Turkey, Japan, and the UK. The high concentration level indicated by the Herfindahl-Hirschman Index (HHI) suggests a competitive landscape dominated by these key players. The impressive Compound Annual Growth Rate (CAGR) of 7.22% from 2020 to 2024 reflects sustained market expansion. Additionally, the remarkable growth rate of 63.14% from 2023 to 2024 indicates a significant surge in demand for plush toys in Nigeria, showcasing a promising outlook for the industry.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Nigeria Plush Toy Market Overview |
3.1 Nigeria Country Macro Economic Indicators |
3.2 Nigeria Plush Toy Market Revenues & Volume, 2021 & 2031F |
3.3 Nigeria Plush Toy Market - Industry Life Cycle |
3.4 Nigeria Plush Toy Market - Porter's Five Forces |
3.5 Nigeria Plush Toy Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Nigeria Plush Toy Market Revenues & Volume Share, By Age Group, 2021 & 2031F |
3.7 Nigeria Plush Toy Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 Nigeria Plush Toy Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Nigeria Plush Toy Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income levels in Nigeria leading to higher spending on non-essential items like plush toys. |
4.2.2 Growing popularity of plush toys as gifts, especially during holidays and special occasions. |
4.2.3 Rising influence of global toy trends in the Nigerian market, leading to increased demand for plush toys. |
4.3 Market Restraints |
4.3.1 Limited awareness and availability of high-quality plush toys in the Nigerian market. |
4.3.2 Challenges related to distribution and logistics, particularly in reaching rural areas with plush toy products. |
5 Nigeria Plush Toy Market Trends |
6 Nigeria Plush Toy Market, By Types |
6.1 Nigeria Plush Toy Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Nigeria Plush Toy Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Nigeria Plush Toy Market Revenues & Volume, By Stuffed Animals, 2021 - 2031F |
6.1.4 Nigeria Plush Toy Market Revenues & Volume, By Character-Based, 2021 - 2031F |
6.1.5 Nigeria Plush Toy Market Revenues & Volume, By Custom Plush, 2021 - 2031F |
6.1.6 Nigeria Plush Toy Market Revenues & Volume, By Talking Plush, 2021 - 2031F |
6.1.7 Nigeria Plush Toy Market Revenues & Volume, By Themed Plush, 2021 - 2031F |
6.2 Nigeria Plush Toy Market, By Age Group |
6.2.1 Overview and Analysis |
6.2.2 Nigeria Plush Toy Market Revenues & Volume, By Infants (0-3 years), 2021 - 2031F |
6.2.3 Nigeria Plush Toy Market Revenues & Volume, By Kids (3-12 years), 2021 - 2031F |
6.2.4 Nigeria Plush Toy Market Revenues & Volume, By Teenagers, 2021 - 2031F |
6.2.5 Nigeria Plush Toy Market Revenues & Volume, By Adults, 2021 - 2031F |
6.3 Nigeria Plush Toy Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Nigeria Plush Toy Market Revenues & Volume, By Gifts & Souvenirs, 2021 - 2031F |
6.3.3 Nigeria Plush Toy Market Revenues & Volume, By Toys & Entertainment, 2021 - 2031F |
6.3.4 Nigeria Plush Toy Market Revenues & Volume, By Promotional Products, 2021 - 2031F |
6.3.5 Nigeria Plush Toy Market Revenues & Volume, By Therapy & Comfort, 2021 - 2031F |
6.3.6 Nigeria Plush Toy Market Revenues & Volume, By Collectibles, 2021 - 2031F |
6.4 Nigeria Plush Toy Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Nigeria Plush Toy Market Revenues & Volume, By Consumers, 2021 - 2031F |
6.4.3 Nigeria Plush Toy Market Revenues & Volume, By Retailers, 2021 - 2031F |
6.4.4 Nigeria Plush Toy Market Revenues & Volume, By Companies, 2021 - 2031F |
6.4.5 Nigeria Plush Toy Market Revenues & Volume, By Healthcare, 2021 - 2031F |
6.4.6 Nigeria Plush Toy Market Revenues & Volume, By Hobbyists, 2021 - 2031F |
7 Nigeria Plush Toy Market Import-Export Trade Statistics |
7.1 Nigeria Plush Toy Market Export to Major Countries |
7.2 Nigeria Plush Toy Market Imports from Major Countries |
8 Nigeria Plush Toy Market Key Performance Indicators |
8.1 Average spending per household on plush toys. |
8.2 Number of plush toy retail outlets opening in Nigeria. |
8.3 Growth in online searches or social media mentions related to plush toys in Nigeria. |
9 Nigeria Plush Toy Market - Opportunity Assessment |
9.1 Nigeria Plush Toy Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Nigeria Plush Toy Market Opportunity Assessment, By Age Group, 2021 & 2031F |
9.3 Nigeria Plush Toy Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 Nigeria Plush Toy Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Nigeria Plush Toy Market - Competitive Landscape |
10.1 Nigeria Plush Toy Market Revenue Share, By Companies, 2024 |
10.2 Nigeria Plush Toy Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |