| Product Code: ETC346369 | Publication Date: Aug 2022 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Nigeria continued to import a significant amount of shaving cream, with top suppliers including Mexico, USA, China, Poland, and South Africa. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market. Despite the impressive compound annual growth rate (CAGR) of 26.08% from 2020 to 2024, there was a notable decline in growth rate from 2023 to 2024 at -54.31%. This suggests a potential shift or adjustment in the market dynamics that importers and industry players should closely monitor.

The Nigeria shaving cream market is experiencing steady growth driven by factors such as increasing disposable income, changing grooming trends, and a growing male grooming culture. Key players in the market offer a wide range of shaving creams catering to different skin types and preferences, with a focus on natural ingredients and specific benefits like moisturization and sensitive skin care. The market is highly competitive, with both local and international brands vying for market share through aggressive marketing strategies and product innovations. Rising awareness among consumers about grooming products and the influence of social media on grooming trends are also contributing to the market`s expansion. Overall, the Nigeria shaving cream market presents opportunities for further growth and development in the coming years.
The Nigeria shaving cream market is currently experiencing a shift towards natural and organic products, driven by increasing consumer awareness of the benefits of using products with natural ingredients. Consumers are also showing a preference for products that cater to specific skin types, such as sensitive skin or dry skin. In addition, there is a growing demand for innovative packaging designs and convenient travel-sized options. Male grooming is on the rise in Nigeria, leading to an increasing number of men incorporating shaving creams into their skincare routines. E-commerce platforms are playing a significant role in the distribution of shaving creams, offering consumers a wide range of options and the convenience of doorstep delivery. Overall, the Nigeria shaving cream market is witnessing a trend towards premium, natural products that cater to diverse consumer preferences.
The Nigeria Shaving Cream Market faces several challenges including intense competition from both local and international brands, price sensitivity among consumers due to economic factors, issues with product availability and distribution in certain regions, and the prevalence of counterfeit products affecting consumer trust and brand reputation. Additionally, cultural factors such as traditional shaving practices and preferences for alternative grooming methods like traditional barbershops pose challenges for market penetration. Moreover, the lack of awareness about the benefits of using shaving cream, especially among younger consumers, creates a barrier to market growth. Overall, navigating these challenges requires strategic marketing efforts, innovative product offerings, and a deep understanding of consumer behavior and preferences in the Nigerian market.
The Nigeria Shaving Cream Market presents promising investment opportunities due to the growing male grooming trend and increasing disposable income among the population. There is a rising demand for high-quality shaving products, including creams, gels, and aftershaves, driven by a desire for smooth and healthy skin. Investing in this market offers the potential for significant returns as consumers are becoming more conscious about personal grooming and appearance. Additionally, with the increasing penetration of e-commerce platforms in Nigeria, there is a convenient avenue to reach a wider customer base and drive sales. By introducing innovative products, focusing on marketing strategies, and understanding consumer preferences, investors can capitalize on the opportunities presented by the Nigeria Shaving Cream Market.
The Nigerian government does not have specific policies or regulations directly targeting the shaving cream market. However, general regulations and standards set by the National Agency for Food and Drug Administration and Control (NAFDAC) apply to the production, importation, and sale of personal care products, including shaving creams. These regulations ensure that products meet safety and quality standards before they are introduced to the market. Additionally, import duties and taxes imposed by the government may impact the pricing and availability of shaving creams in the Nigerian market. The government`s focus on consumer protection and trade regulations indirectly influences the shaving cream market, although there are no specific policies exclusively governing this particular product segment.
The future outlook for the Nigeria Shaving Cream Market appears promising, driven by factors such as increasing disposable income, growing urbanization, and a rising focus on personal grooming among the male population. As more Nigerian men adopt grooming routines and seek products that cater to their specific needs, the demand for shaving creams is expected to rise. Additionally, the influence of social media and changing perceptions of masculinity are likely to fuel market growth as men become more conscious of their appearance. To capitalize on these opportunities, companies operating in the Nigeria Shaving Cream Market should focus on product innovation, marketing strategies tailored to local preferences, and expanding distribution channels to reach a wider consumer base.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Nigeria Shaving Cream Market Overview |
3.1 Nigeria Country Macro Economic Indicators |
3.2 Nigeria Shaving Cream Market Revenues & Volume, 2021 & 2031F |
3.3 Nigeria Shaving Cream Market - Industry Life Cycle |
3.4 Nigeria Shaving Cream Market - Porter's Five Forces |
3.5 Nigeria Shaving Cream Market Revenues & Volume Share, By Product Types, 2021 & 2031F |
3.6 Nigeria Shaving Cream Market Revenues & Volume Share, By Applications , 2021 & 2031F |
3.7 Nigeria Shaving Cream Market Revenues & Volume Share, By Distribution Channels, 2021 & 2031F |
4 Nigeria Shaving Cream Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income among Nigerian consumers |
4.2.2 Growing focus on personal grooming and hygiene |
4.2.3 Rising urbanization leading to higher demand for grooming products |
4.3 Market Restraints |
4.3.1 Presence of counterfeit products affecting consumer trust |
4.3.2 Price sensitivity among consumers |
4.3.3 Limited awareness about the benefits of using shaving cream |
5 Nigeria Shaving Cream Market Trends |
6 Nigeria Shaving Cream Market, By Types |
6.1 Nigeria Shaving Cream Market, By Product Types |
6.1.1 Overview and Analysis |
6.1.2 Nigeria Shaving Cream Market Revenues & Volume, By Product Types, 2021 - 2031F |
6.1.3 Nigeria Shaving Cream Market Revenues & Volume, By Aftershave, 2021 - 2031F |
6.1.4 Nigeria Shaving Cream Market Revenues & Volume, By Pre-shave, 2021 - 2031F |
6.1.5 Nigeria Shaving Cream Market Revenues & Volume, By , 2021 - 2031F |
6.2 Nigeria Shaving Cream Market, By Applications |
6.2.1 Overview and Analysis |
6.2.2 Nigeria Shaving Cream Market Revenues & Volume, By Household, 2021 - 2031F |
6.2.3 Nigeria Shaving Cream Market Revenues & Volume, By Hotel, 2021 - 2031F |
6.2.4 Nigeria Shaving Cream Market Revenues & Volume, By Commercial, 2021 - 2031F |
6.2.5 Nigeria Shaving Cream Market Revenues & Volume, By , 2021 - 2031F |
6.3 Nigeria Shaving Cream Market, By Distribution Channels |
6.3.1 Overview and Analysis |
6.3.2 Nigeria Shaving Cream Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.3.3 Nigeria Shaving Cream Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.3.4 Nigeria Shaving Cream Market Revenues & Volume, By Drug Stores, 2021 - 2031F |
6.3.5 Nigeria Shaving Cream Market Revenues & Volume, By Convenience Stores, 2021 - 2031F |
6.3.6 Nigeria Shaving Cream Market Revenues & Volume, By Online Retail, 2021 - 2031F |
7 Nigeria Shaving Cream Market Import-Export Trade Statistics |
7.1 Nigeria Shaving Cream Market Export to Major Countries |
7.2 Nigeria Shaving Cream Market Imports from Major Countries |
8 Nigeria Shaving Cream Market Key Performance Indicators |
8.1 Average spend per consumer on shaving cream products |
8.2 Number of new entrants in the Nigerian shaving cream market |
8.3 Percentage growth in online sales of shaving cream products |
8.4 Consumer satisfaction ratings for different shaving cream brands |
8.5 Number of male grooming salons or barbershops offering shaving cream services |
9 Nigeria Shaving Cream Market - Opportunity Assessment |
9.1 Nigeria Shaving Cream Market Opportunity Assessment, By Product Types, 2021 & 2031F |
9.2 Nigeria Shaving Cream Market Opportunity Assessment, By Applications , 2021 & 2031F |
9.3 Nigeria Shaving Cream Market Opportunity Assessment, By Distribution Channels, 2021 & 2031F |
10 Nigeria Shaving Cream Market - Competitive Landscape |
10.1 Nigeria Shaving Cream Market Revenue Share, By Companies, 2024 |
10.2 Nigeria Shaving Cream Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |