| Product Code: ETC10867869 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
In 2024, Nigeria continued to see a significant influx of supplements imports from top countries including the USA, India, Metropolitan France, UK, and South Africa. The market displayed a concerning trend with high concentration levels in 2023 that escalated to very high concentration in 2024. The negative Compound Annual Growth Rate (CAGR) of -8.0% from 2020 to 2024, coupled with a steep decline in growth rate of -24.78% from 2023 to 2024, indicates a challenging landscape for the supplements import market in Nigeria. Market players should closely monitor these trends and adapt their strategies accordingly.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Nigeria Supplements Market Overview |
3.1 Nigeria Country Macro Economic Indicators |
3.2 Nigeria Supplements Market Revenues & Volume, 2021 & 2031F |
3.3 Nigeria Supplements Market - Industry Life Cycle |
3.4 Nigeria Supplements Market - Porter's Five Forces |
3.5 Nigeria Supplements Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Nigeria Supplements Market Revenues & Volume Share, By Form, 2021 & 2031F |
3.7 Nigeria Supplements Market Revenues & Volume Share, By Consumer Group, 2021 & 2031F |
3.8 Nigeria Supplements Market Revenues & Volume Share, By Function, 2021 & 2031F |
4 Nigeria Supplements Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health awareness and focus on preventive healthcare in Nigeria |
4.2.2 Growing disposable income leading to higher spending on wellness and dietary supplements |
4.2.3 Rising urbanization and changing lifestyles promoting the demand for supplements |
4.3 Market Restraints |
4.3.1 Lack of awareness about the benefits and proper usage of supplements among the Nigerian population |
4.3.2 Presence of counterfeit and substandard products impacting consumer trust and market growth |
5 Nigeria Supplements Market Trends |
6 Nigeria Supplements Market, By Types |
6.1 Nigeria Supplements Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Nigeria Supplements Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Nigeria Supplements Market Revenues & Volume, By Vitamins & Minerals, 2021 - 2031F |
6.1.4 Nigeria Supplements Market Revenues & Volume, By Proteins & Amino Acids, 2021 - 2031F |
6.2 Nigeria Supplements Market, By Form |
6.2.1 Overview and Analysis |
6.2.2 Nigeria Supplements Market Revenues & Volume, By Capsules, 2021 - 2031F |
6.2.3 Nigeria Supplements Market Revenues & Volume, By Tablets, 2021 - 2031F |
6.3 Nigeria Supplements Market, By Consumer Group |
6.3.1 Overview and Analysis |
6.3.2 Nigeria Supplements Market Revenues & Volume, By Infants, 2021 - 2031F |
6.3.3 Nigeria Supplements Market Revenues & Volume, By Adults, 2021 - 2031F |
6.4 Nigeria Supplements Market, By Function |
6.4.1 Overview and Analysis |
6.4.2 Nigeria Supplements Market Revenues & Volume, By Bone Health, 2021 - 2031F |
6.4.3 Nigeria Supplements Market Revenues & Volume, By Immunity Boosting, 2021 - 2031F |
7 Nigeria Supplements Market Import-Export Trade Statistics |
7.1 Nigeria Supplements Market Export to Major Countries |
7.2 Nigeria Supplements Market Imports from Major Countries |
8 Nigeria Supplements Market Key Performance Indicators |
8.1 Health and wellness trends analysis in Nigeria |
8.2 Consumer behavior towards supplement usage and preferences |
8.3 Regulatory compliance and adherence to quality standards in the supplement market |
9 Nigeria Supplements Market - Opportunity Assessment |
9.1 Nigeria Supplements Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Nigeria Supplements Market Opportunity Assessment, By Form, 2021 & 2031F |
9.3 Nigeria Supplements Market Opportunity Assessment, By Consumer Group, 2021 & 2031F |
9.4 Nigeria Supplements Market Opportunity Assessment, By Function, 2021 & 2031F |
10 Nigeria Supplements Market - Competitive Landscape |
10.1 Nigeria Supplements Market Revenue Share, By Companies, 2024 |
10.2 Nigeria Supplements Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
To discover high-growth global markets and optimize your business strategy:
Click Here