| Product Code: ETC176708 | Publication Date: Jan 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
Nigeria Sweet Potatoes market currently, in 2023, has witnessed an HHI of 7480, Which has increased moderately as compared to the HHI of 2385 in 2017. The market is moving towards Highly concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
The Nigeria sweet potatoes market is experiencing steady growth driven by the increasing awareness of the health benefits associated with sweet potatoes. The rising demand for natural and nutrient-rich food products has fueled the consumption of sweet potatoes in various forms such as snacks, processed foods, and as a staple food. Additionally, the versatility of sweet potatoes in culinary applications has further boosted their popularity among consumers. The market is also benefiting from government initiatives promoting agricultural development and increasing production capacity. However, challenges such as post-harvest losses, limited infrastructure, and distribution channels pose barriers to market expansion. Overall, the Nigeria sweet potatoes market presents opportunities for growth, especially with the rising trend towards healthy eating and the increasing focus on locally sourced and sustainable food options.
The Nigeria Sweet Potatoes Market is witnessing several key trends currently. One significant trend is the growing awareness among consumers about the health benefits of sweet potatoes, leading to an increased demand for this nutritious root vegetable. The market is also experiencing a shift towards value-added sweet potato products such as chips, fries, and flour, catering to the changing consumer preferences for convenience and variety. Additionally, there is a rise in sustainable farming practices and organic sweet potato cultivation to meet the demand for healthier and environmentally friendly food options. The market is expected to continue expanding as more consumers embrace sweet potatoes as a versatile and nutritious food choice, driving innovation and growth in the industry.
In the Nigeria sweet potatoes market, some key challenges are limited access to high-quality planting materials, inadequate infrastructure for storage and transportation, fluctuating prices due to supply chain inefficiencies, and insufficient awareness among consumers about the nutritional benefits of sweet potatoes. Additionally, climate change and unpredictable weather patterns can impact crop yields, leading to supply shortages and price volatility. Addressing these challenges will require investments in research and development for improved varieties, building better storage and transportation infrastructure, strengthening market linkages for more stable pricing, and implementing consumer education campaigns to promote the nutritional value of sweet potatoes. Overall, overcoming these obstacles will be essential for the sustainable growth of the sweet potatoes market in Nigeria.
Investment opportunities in the Nigeria Sweet Potatoes Market include setting up processing facilities for value-added products such as sweet potato chips, flour, and purees to cater to the growing demand for convenient and healthy food options. Additionally, investing in research and development to improve sweet potato varieties for higher yields and disease resistance can be lucrative. Collaborating with local farmers to provide training and support in sustainable farming practices can help secure a consistent supply chain. Furthermore, establishing distribution channels and partnerships with retailers and food service providers to increase market reach and visibility can lead to significant growth opportunities in the thriving sweet potatoes market in Nigeria.
The Nigerian government has implemented various policies to support the sweet potatoes market in the country. These policies include the National Sweet Potato and Value Chain Development Program, which aims to enhance production, processing, and marketing of sweet potatoes. Additionally, the government has provided financial support to farmers through initiatives such as the Anchor Borrowers Program and the Growth Enhancement Support Scheme. Furthermore, there are efforts to improve infrastructure, such as storage facilities and transportation networks, to facilitate the distribution of sweet potatoes across the country. These policies are geared towards increasing productivity, improving the quality of sweet potatoes, and boosting the income of farmers involved in the sweet potatoes market in Nigeria.
The Nigeria sweet potatoes market is poised for growth in the coming years due to increasing awareness of the health benefits associated with sweet potatoes and rising demand for nutritious and natural food products. With a growing population and changing consumer preferences towards healthier food choices, there is a significant opportunity for sweet potatoes to gain popularity as a staple food item in Nigeria. Additionally, technological advancements in farming practices are expected to enhance productivity and quality of sweet potatoes, further driving market growth. The government`s support for agriculture and initiatives to promote domestic production could also boost the market. Overall, the Nigeria sweet potatoes market is likely to experience steady expansion and increased investment opportunities in the near future.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Nigeria Sweet Potatoes Market Overview |
3.1 Nigeria Country Macro Economic Indicators |
3.2 Nigeria Sweet Potatoes Market Revenues & Volume, 2021 & 2031F |
3.3 Nigeria Sweet Potatoes Market - Industry Life Cycle |
3.4 Nigeria Sweet Potatoes Market - Porter's Five Forces |
3.5 Nigeria Sweet Potatoes Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Nigeria Sweet Potatoes Market Revenues & Volume Share, By Form, 2021 & 2031F |
3.7 Nigeria Sweet Potatoes Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 Nigeria Sweet Potatoes Market Revenues & Volume Share, By End-use, 2021 & 2031F |
4 Nigeria Sweet Potatoes Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about the health benefits of sweet potatoes |
4.2.2 Growing demand for natural and organic foods in Nigeria |
4.2.3 Government initiatives to promote agriculture and increase sweet potato production |
4.3 Market Restraints |
4.3.1 Seasonal fluctuations in sweet potato production |
4.3.2 Lack of infrastructure for storage and transportation leading to wastage |
4.3.3 Price volatility due to factors like weather conditions and market demand |
5 Nigeria Sweet Potatoes Market Trends |
6 Nigeria Sweet Potatoes Market, By Types |
6.1 Nigeria Sweet Potatoes Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Nigeria Sweet Potatoes Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Nigeria Sweet Potatoes Market Revenues & Volume, By Fresh, 2021 - 2031F |
6.1.4 Nigeria Sweet Potatoes Market Revenues & Volume, By Frozen, 2021 - 2031F |
6.1.5 Nigeria Sweet Potatoes Market Revenues & Volume, By Dried, 2021 - 2031F |
6.1.6 Nigeria Sweet Potatoes Market Revenues & Volume, By Others, 2021 - 2031F |
6.2 Nigeria Sweet Potatoes Market, By Form |
6.2.1 Overview and Analysis |
6.2.2 Nigeria Sweet Potatoes Market Revenues & Volume, By Whole Product, 2021 - 2031F |
6.2.3 Nigeria Sweet Potatoes Market Revenues & Volume, By Paste, 2021 - 2031F |
6.2.4 Nigeria Sweet Potatoes Market Revenues & Volume, By Flour, 2021 - 2031F |
6.2.5 Nigeria Sweet Potatoes Market Revenues & Volume, By Others, 2021 - 2031F |
6.3 Nigeria Sweet Potatoes Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Nigeria Sweet Potatoes Market Revenues & Volume, By Food, 2021 - 2031F |
6.3.3 Nigeria Sweet Potatoes Market Revenues & Volume, By Beverage, 2021 - 2031F |
6.3.4 Nigeria Sweet Potatoes Market Revenues & Volume, By Animal feed, 2021 - 2031F |
6.3.5 Nigeria Sweet Potatoes Market Revenues & Volume, By Others, 2021 - 2031F |
6.4 Nigeria Sweet Potatoes Market, By End-use |
6.4.1 Overview and Analysis |
6.4.2 Nigeria Sweet Potatoes Market Revenues & Volume, By Commercial, 2021 - 2031F |
6.4.3 Nigeria Sweet Potatoes Market Revenues & Volume, By Residential, 2021 - 2031F |
7 Nigeria Sweet Potatoes Market Import-Export Trade Statistics |
7.1 Nigeria Sweet Potatoes Market Export to Major Countries |
7.2 Nigeria Sweet Potatoes Market Imports from Major Countries |
8 Nigeria Sweet Potatoes Market Key Performance Indicators |
8.1 Average yield per hectare of sweet potatoes |
8.2 Percentage of sweet potatoes meeting quality standards |
8.3 Adoption rate of modern farming techniques for sweet potato cultivation |
9 Nigeria Sweet Potatoes Market - Opportunity Assessment |
9.1 Nigeria Sweet Potatoes Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Nigeria Sweet Potatoes Market Opportunity Assessment, By Form, 2021 & 2031F |
9.3 Nigeria Sweet Potatoes Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 Nigeria Sweet Potatoes Market Opportunity Assessment, By End-use, 2021 & 2031F |
10 Nigeria Sweet Potatoes Market - Competitive Landscape |
10.1 Nigeria Sweet Potatoes Market Revenue Share, By Companies, 2024 |
10.2 Nigeria Sweet Potatoes Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |