| Product Code: ETC10904541 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
The teeth whitening product import market in Nigeria saw a significant shift in 2024, with top exporting countries being China, South Africa, Thailand, Poland, and the UK. The market concentration, as measured by the HHI, increased from moderate to very high in just one year, indicating a more consolidated market landscape. Despite a negative CAGR from 2020 to 2024, there was a remarkable growth rate of 90.05% from 2023 to 2024, suggesting a recent surge in demand for teeth whitening products in Nigeria. This trend highlights the evolving preferences and increasing awareness of oral care among consumers in the country.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Nigeria Teeth Whitening Product Market Overview |
3.1 Nigeria Country Macro Economic Indicators |
3.2 Nigeria Teeth Whitening Product Market Revenues & Volume, 2021 & 2031F |
3.3 Nigeria Teeth Whitening Product Market - Industry Life Cycle |
3.4 Nigeria Teeth Whitening Product Market - Porter's Five Forces |
3.5 Nigeria Teeth Whitening Product Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Nigeria Teeth Whitening Product Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 Nigeria Teeth Whitening Product Market Revenues & Volume Share, By Ingredient, 2021 & 2031F |
3.8 Nigeria Teeth Whitening Product Market Revenues & Volume Share, By Form, 2021 & 2031F |
3.9 Nigeria Teeth Whitening Product Market Revenues & Volume Share, By End Use, 2021 & 2031F |
4 Nigeria Teeth Whitening Product Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about oral hygiene and aesthetic appeal |
4.2.2 Growing disposable income leading to higher spending on personal care products |
4.2.3 Influence of social media and celebrity endorsements promoting teeth whitening products |
4.3 Market Restraints |
4.3.1 Limited availability of specialized teeth whitening products in the market |
4.3.2 Concerns about the safety and effectiveness of certain teeth whitening products |
4.3.3 Cultural factors impacting the perception of teeth whitening in Nigeria |
5 Nigeria Teeth Whitening Product Market Trends |
6 Nigeria Teeth Whitening Product Market, By Types |
6.1 Nigeria Teeth Whitening Product Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Nigeria Teeth Whitening Product Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 Nigeria Teeth Whitening Product Market Revenues & Volume, By Whitening Strips, 2021 - 2031F |
6.1.4 Nigeria Teeth Whitening Product Market Revenues & Volume, By Whitening Toothpaste, 2021 - 2031F |
6.1.5 Nigeria Teeth Whitening Product Market Revenues & Volume, By Whitening Gel, 2021 - 2031F |
6.2 Nigeria Teeth Whitening Product Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Nigeria Teeth Whitening Product Market Revenues & Volume, By Home Use, 2021 - 2031F |
6.2.3 Nigeria Teeth Whitening Product Market Revenues & Volume, By Daily Use, 2021 - 2031F |
6.2.4 Nigeria Teeth Whitening Product Market Revenues & Volume, By Dental Clinics, 2021 - 2031F |
6.3 Nigeria Teeth Whitening Product Market, By Ingredient |
6.3.1 Overview and Analysis |
6.3.2 Nigeria Teeth Whitening Product Market Revenues & Volume, By Hydrogen Peroxide, 2021 - 2031F |
6.3.3 Nigeria Teeth Whitening Product Market Revenues & Volume, By Baking Soda, 2021 - 2031F |
6.3.4 Nigeria Teeth Whitening Product Market Revenues & Volume, By Carbamide Peroxide, 2021 - 2031F |
6.4 Nigeria Teeth Whitening Product Market, By Form |
6.4.1 Overview and Analysis |
6.4.2 Nigeria Teeth Whitening Product Market Revenues & Volume, By Strips, 2021 - 2031F |
6.4.3 Nigeria Teeth Whitening Product Market Revenues & Volume, By Paste, 2021 - 2031F |
6.4.4 Nigeria Teeth Whitening Product Market Revenues & Volume, By Gel, 2021 - 2031F |
6.5 Nigeria Teeth Whitening Product Market, By End Use |
6.5.1 Overview and Analysis |
6.5.2 Nigeria Teeth Whitening Product Market Revenues & Volume, By Personal Use, 2021 - 2031F |
6.5.3 Nigeria Teeth Whitening Product Market Revenues & Volume, By Retail, 2021 - 2031F |
6.5.4 Nigeria Teeth Whitening Product Market Revenues & Volume, By Professional Use, 2021 - 2031F |
7 Nigeria Teeth Whitening Product Market Import-Export Trade Statistics |
7.1 Nigeria Teeth Whitening Product Market Export to Major Countries |
7.2 Nigeria Teeth Whitening Product Market Imports from Major Countries |
8 Nigeria Teeth Whitening Product Market Key Performance Indicators |
8.1 Number of dental clinics offering teeth whitening services |
8.2 Consumer satisfaction ratings and reviews for teeth whitening products |
8.3 Frequency of social media mentions and influencer collaborations related to teeth whitening trends in Nigeria |
9 Nigeria Teeth Whitening Product Market - Opportunity Assessment |
9.1 Nigeria Teeth Whitening Product Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Nigeria Teeth Whitening Product Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 Nigeria Teeth Whitening Product Market Opportunity Assessment, By Ingredient, 2021 & 2031F |
9.4 Nigeria Teeth Whitening Product Market Opportunity Assessment, By Form, 2021 & 2031F |
9.5 Nigeria Teeth Whitening Product Market Opportunity Assessment, By End Use, 2021 & 2031F |
10 Nigeria Teeth Whitening Product Market - Competitive Landscape |
10.1 Nigeria Teeth Whitening Product Market Revenue Share, By Companies, 2024 |
10.2 Nigeria Teeth Whitening Product Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |