| Product Code: ETC8637123 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Nigeria continued to rely on key toaster imports from China, UAE, USA, Australia, and Italy. The market concentration, as measured by the Herfindahl-Hirschman Index (HHI), remained significantly high, indicating limited competition among suppliers. Despite a negative Compound Annual Growth Rate (CAGR) from 2020 to 2024, the industry experienced a notable growth spurt in 2024 with a growth rate of 55.72% from 2023 to 2024. This surge suggests evolving consumer preferences or market dynamics driving increased demand for imported toasters in Nigeria.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Nigeria Toasters Market Overview |
3.1 Nigeria Country Macro Economic Indicators |
3.2 Nigeria Toasters Market Revenues & Volume, 2021 & 2031F |
3.3 Nigeria Toasters Market - Industry Life Cycle |
3.4 Nigeria Toasters Market - Porter's Five Forces |
3.5 Nigeria Toasters Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Nigeria Toasters Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Nigeria Toasters Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing urbanization and rising disposable incomes in Nigeria leading to higher demand for convenient kitchen appliances like toasters. |
4.2.2 Growing awareness about health and wellness, leading consumers to prefer homemade toasted snacks over fried alternatives. |
4.2.3 Expansion of retail channels and e-commerce platforms providing easier access to a variety of toasters for consumers. |
4.3 Market Restraints |
4.3.1 Fluctuations in raw material prices impacting the production cost of toasters. |
4.3.2 Lack of consistent electricity supply in certain regions of Nigeria affecting the usage of electric toasters. |
4.3.3 Intense competition from substitute products like grills and sandwich makers affecting the market share of toasters. |
5 Nigeria Toasters Market Trends |
6 Nigeria Toasters Market, By Types |
6.1 Nigeria Toasters Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Nigeria Toasters Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Nigeria Toasters Market Revenues & Volume, By 2 Slice Toasters, 2021- 2031F |
6.1.4 Nigeria Toasters Market Revenues & Volume, By 4 Slice Toasters, 2021- 2031F |
6.1.5 Nigeria Toasters Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Nigeria Toasters Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Nigeria Toasters Market Revenues & Volume, By Household, 2021- 2031F |
6.2.3 Nigeria Toasters Market Revenues & Volume, By Commercial, 2021- 2031F |
7 Nigeria Toasters Market Import-Export Trade Statistics |
7.1 Nigeria Toasters Market Export to Major Countries |
7.2 Nigeria Toasters Market Imports from Major Countries |
8 Nigeria Toasters Market Key Performance Indicators |
8.1 Household penetration rate of toasters in urban areas of Nigeria. |
8.2 Number of new product launches in the toaster segment. |
8.3 Consumer satisfaction and repeat purchase rate for toaster brands in the market. |
8.4 Adoption rate of smart features in toasters by consumers. |
8.5 Percentage increase in the consumption of toasted products in Nigeria. |
9 Nigeria Toasters Market - Opportunity Assessment |
9.1 Nigeria Toasters Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Nigeria Toasters Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Nigeria Toasters Market - Competitive Landscape |
10.1 Nigeria Toasters Market Revenue Share, By Companies, 2024 |
10.2 Nigeria Toasters Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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