| Product Code: ETC11290845 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
In 2024, Nigeria continued to be a key market for wallpaper imports, with top exporters including China, South Africa, India, Italy, and Belgium. Despite a high level of market concentration indicated by the Herfindahl-Hirschman Index (HHI), the industry experienced a significant decline with a Compound Annual Growth Rate (CAGR) of -16.87% from 2020 to 2024. The growth rate further plummeted in 2024 by -36.15%, reflecting challenges faced by the market. This data underscores the importance of understanding market dynamics and adapting strategies to navigate changing trends in the wallpaper import sector in Nigeria.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Nigeria Wallpapers Market Overview |
3.1 Nigeria Country Macro Economic Indicators |
3.2 Nigeria Wallpapers Market Revenues & Volume, 2021 & 2031F |
3.3 Nigeria Wallpapers Market - Industry Life Cycle |
3.4 Nigeria Wallpapers Market - Porter's Five Forces |
3.5 Nigeria Wallpapers Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Nigeria Wallpapers Market Revenues & Volume Share, By Material Used, 2021 & 2031F |
3.7 Nigeria Wallpapers Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 Nigeria Wallpapers Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Nigeria Wallpapers Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing urbanization in Nigeria leading to a rise in demand for interior decor products. |
4.2.2 Growing disposable income levels among the middle-class population, boosting spending on home improvement. |
4.2.3 Rising awareness and adoption of modern interior design trends in residential and commercial spaces. |
4.3 Market Restraints |
4.3.1 High import duties and taxes on wallpaper materials, increasing the overall cost of production and pricing. |
4.3.2 Limited availability of skilled labor for wallpaper installation, impacting the growth potential of the market. |
4.3.3 Fluctuations in raw material prices affecting the profitability of wallpaper manufacturers. |
5 Nigeria Wallpapers Market Trends |
6 Nigeria Wallpapers Market, By Types |
6.1 Nigeria Wallpapers Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Nigeria Wallpapers Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Nigeria Wallpapers Market Revenues & Volume, By Vinyl Wallpaper, 2021 - 2031F |
6.1.4 Nigeria Wallpapers Market Revenues & Volume, By Fabric Wallpaper, 2021 - 2031F |
6.1.5 Nigeria Wallpapers Market Revenues & Volume, By Paper Wallpaper, 2021 - 2031F |
6.1.6 Nigeria Wallpapers Market Revenues & Volume, By Grasscloth Wallpaper, 2021 - 2031F |
6.1.7 Nigeria Wallpapers Market Revenues & Volume, By Others, 2021 - 2031F |
6.2 Nigeria Wallpapers Market, By Material Used |
6.2.1 Overview and Analysis |
6.2.2 Nigeria Wallpapers Market Revenues & Volume, By PVC, 2021 - 2031F |
6.2.3 Nigeria Wallpapers Market Revenues & Volume, By Textile, 2021 - 2031F |
6.2.4 Nigeria Wallpapers Market Revenues & Volume, By Paper, 2021 - 2031F |
6.2.5 Nigeria Wallpapers Market Revenues & Volume, By Natural Fiber, 2021 - 2031F |
6.3 Nigeria Wallpapers Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Nigeria Wallpapers Market Revenues & Volume, By Decorative, 2021 - 2031F |
6.3.3 Nigeria Wallpapers Market Revenues & Volume, By Washable, 2021 - 2031F |
6.3.4 Nigeria Wallpapers Market Revenues & Volume, By Peelable, 2021 - 2031F |
6.3.5 Nigeria Wallpapers Market Revenues & Volume, By Textured, 2021 - 2031F |
6.4 Nigeria Wallpapers Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Nigeria Wallpapers Market Revenues & Volume, By Residential, 2021 - 2031F |
6.4.3 Nigeria Wallpapers Market Revenues & Volume, By Hotels & Hospitality, 2021 - 2031F |
6.4.4 Nigeria Wallpapers Market Revenues & Volume, By Offices & Workspaces, 2021 - 2031F |
6.4.5 Nigeria Wallpapers Market Revenues & Volume, By Commercial Spaces, 2021 - 2031F |
7 Nigeria Wallpapers Market Import-Export Trade Statistics |
7.1 Nigeria Wallpapers Market Export to Major Countries |
7.2 Nigeria Wallpapers Market Imports from Major Countries |
8 Nigeria Wallpapers Market Key Performance Indicators |
8.1 Number of interior design exhibitions and events showcasing wallpapers in Nigeria. |
8.2 Percentage increase in the number of wallpaper retailers and distributors in the market. |
8.3 Average time taken for regulatory approvals for importing wallpaper materials into Nigeria. |
9 Nigeria Wallpapers Market - Opportunity Assessment |
9.1 Nigeria Wallpapers Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Nigeria Wallpapers Market Opportunity Assessment, By Material Used, 2021 & 2031F |
9.3 Nigeria Wallpapers Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 Nigeria Wallpapers Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Nigeria Wallpapers Market - Competitive Landscape |
10.1 Nigeria Wallpapers Market Revenue Share, By Companies, 2024 |
10.2 Nigeria Wallpapers Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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