| Product Code: ETC8638776 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Despite a declining CAGR and negative growth rate in 2024, Nigeria`s yoga mat import market continues to be dominated by a handful of key players. China, Spain, Malta, India, and Lebanon are the top exporting countries, indicating a diverse range of sources. The high Herfindahl-Hirschman Index (HHI) suggests a concentrated market, potentially leading to pricing power for suppliers. It will be interesting to see how this market evolves in the coming years amidst these challenging dynamics.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Nigeria Yoga Mat Market Overview |
3.1 Nigeria Country Macro Economic Indicators |
3.2 Nigeria Yoga Mat Market Revenues & Volume, 2021 & 2031F |
3.3 Nigeria Yoga Mat Market - Industry Life Cycle |
3.4 Nigeria Yoga Mat Market - Porter's Five Forces |
3.5 Nigeria Yoga Mat Market Revenues & Volume Share, By Material, 2021 & 2031F |
3.6 Nigeria Yoga Mat Market Revenues & Volume Share, By DistributionChannel, 2021 & 2031F |
4 Nigeria Yoga Mat Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health and wellness awareness among the Nigerian population |
4.2.2 Growing adoption of yoga as a form of exercise and stress relief |
4.2.3 Rise in disposable income leading to higher spending on fitness-related products |
4.3 Market Restraints |
4.3.1 Limited availability of high-quality and affordable yoga mats in the Nigerian market |
4.3.2 Lack of awareness about the benefits of using yoga mats among certain demographic segments |
5 Nigeria Yoga Mat Market Trends |
6 Nigeria Yoga Mat Market, By Types |
6.1 Nigeria Yoga Mat Market, By Material |
6.1.1 Overview and Analysis |
6.1.2 Nigeria Yoga Mat Market Revenues & Volume, By Material, 2021- 2031F |
6.1.3 Nigeria Yoga Mat Market Revenues & Volume, By PVC, 2021- 2031F |
6.1.4 Nigeria Yoga Mat Market Revenues & Volume, By TPE, 2021- 2031F |
6.1.5 Nigeria Yoga Mat Market Revenues & Volume, By Rubber, 2021- 2031F |
6.1.6 Nigeria Yoga Mat Market Revenues & Volume, By PE, 2021- 2031F |
6.1.7 Nigeria Yoga Mat Market Revenues & Volume, By Cotton/Jute, 2021- 2031F |
6.2 Nigeria Yoga Mat Market, By DistributionChannel |
6.2.1 Overview and Analysis |
6.2.2 Nigeria Yoga Mat Market Revenues & Volume, By Specialty Store, 2021- 2031F |
6.2.3 Nigeria Yoga Mat Market Revenues & Volume, By Departmental Store & Hypermarket, 2021- 2031F |
6.2.4 Nigeria Yoga Mat Market Revenues & Volume, By Online Channel, 2021- 2031F |
7 Nigeria Yoga Mat Market Import-Export Trade Statistics |
7.1 Nigeria Yoga Mat Market Export to Major Countries |
7.2 Nigeria Yoga Mat Market Imports from Major Countries |
8 Nigeria Yoga Mat Market Key Performance Indicators |
8.1 Average monthly searches for yoga mats in Nigeria |
8.2 Number of yoga studios offering classes that require the use of yoga mats |
8.3 Percentage increase in online sales of yoga mats in Nigeria |
8.4 Engagement rate on social media platforms for yoga-related content in Nigeria |
8.5 Number of yoga events or festivals organized in Nigeria where yoga mats are promoted |
9 Nigeria Yoga Mat Market - Opportunity Assessment |
9.1 Nigeria Yoga Mat Market Opportunity Assessment, By Material, 2021 & 2031F |
9.2 Nigeria Yoga Mat Market Opportunity Assessment, By DistributionChannel, 2021 & 2031F |
10 Nigeria Yoga Mat Market - Competitive Landscape |
10.1 Nigeria Yoga Mat Market Revenue Share, By Companies, 2024 |
10.2 Nigeria Yoga Mat Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |