North America Power Rental Market (2026-2032) | Forecast, Analysis, Industry, Share, Value, Companies, Growth, Revenue, Size & Trends

North America Power Rental Market Size & Growth Rate

According to 6Wresearch internal database and industry insights, the North America Power Rental Market was valued at USD 8.7 billion in 2025 and is projected to reach USD 19.6 billion by 2032, indicating a compound annual growth rate (CAGR) of 8.4% during the forecast period (2026–2032)

Five-Year Growth Trajectory of the North America Power Rental Market with Core Drivers

Below mentioned are the evaluation of year-wise growth rate along with key drivers:

Topics Covered in the North America Power Rental Market Report

The North America Power Rental Market report thoroughly covers the market by By Fuel Type, By Equipment, By Power Rating, By Application, By End User, and By Countries. The report provides an unbiased and detailed analysis of ongoing market trends, opportunities/high growth areas, and market drivers, which would help stakeholders devise and align their market strategies according to the current and future market dynamics.

North America Power Rental Market Highlights

North America Power Rental Market Synopsis

North America Power Rental Market is likely to grow in the forecast period as rental power systems are widely used across industries to support emergency operations, planned maintenance, temporary site power, and large-scale projects. The region’s Power Rental Market has expanded strongly due to rising grid instability, increasing industrial activities, and growing infrastructure modernization. Additionally, higher adoption of temporary power systems in oil & gas, utilities, and data center industries is further contributing to market growth.

Evaluation of Growth Drivers in the North America Power Rental Market

Below mentioned are some prominent drivers and their influence to the market dynamics:

The North America Power Rental Market size is projected to grow at a CAGR of 8.4% during the forecast period (2026–2032). The major driver of market expansion is the increasing requirement for temporary and emergency power across industrial, commercial, and public sectors. Additionally, the rapid expansion of data centers and IT facilities and power instability due to extreme climatic events and aging grid systems further fuel the industry expansion. The demand for temporary and standby power solutions across residential, commercial, and industrial sectors has increased owing to rising frequency of weather-related power outages. The rising expansion of construction and infrastructure development requires reliable mobile power units for site operations boosts the need for continuous and redundant backup power to prevent downtime. In addition, the rising adoption of hybrid and gas-based rental power units has strengthened North America Power Rental Market growth. 

Evaluation of Restraints in the North America Power Rental Market

Below mentioned are some major restraints and their influence to the market dynamics:

North America Power Rental Market Challenges

The market faces challenges such as stringent emission norms limiting diesel generator deployment, rising competition from solar-battery hybrid systems, and increasing fuel cost fluctuations affecting long-term rental operations. Additionally, frequent maintenance requirements and logistical complexities in transporting large rental systems add operational hurdles.

North America Power Rental Market Trends

Several prominent trends reshaping the market growth include:

• Increasing adoption of hybrid rental power solutions combining gas, diesel, and battery storage.
• Rising demand for low-noise and eco-friendly generators to meet urban compliance standards.
• Growth in rental power digitalization through remote monitoring, telematics, and fleet optimization.

Investment Opportunities in the North America Power Rental Industry

Some prominent investment opportunities in the market include:

• Expansion of large-capacity gas-based rental fleets for utilities and data center applications.
• Development of mobile hybrid power units targeting the construction and mining industries.
• Investment in smart rental platforms offering real-time performance monitoring and predictive maintenance.

Top 5 Leading Players in the North America Power Rental Market

Some leading players operating in the market include:

1. Aggreko Plc

Aggreko provides a wide portfolio of rental generators, transformers, and hybrid systems widely used across utilities, construction, and industrial applications.

2. Caterpillar Inc.

Caterpillar offers a comprehensive range of diesel and natural gas rental generators deployed across oil & gas, manufacturing, and infrastructure projects.

3. Cummins Inc.

Cummins supplies high-performance rental generator systems used for backup, peak shaving, and continuous operations in multiple industries.

4. United Rentals, Inc.

United Rentals operates one of the largest rental fleets in North America, offering generators, load banks, and transformers for temporary power needs.

5. Sunbelt Rentals

Sunbelt provides extensive rental power solutions supporting construction, utilities, industrial maintenance, and commercial applications.

Government Regulations Introduced in the North America Power Rental Market

North American governments are implementing policies promoting sustainable power systems and grid resilience. For example, the U.S. Federal Energy Regulatory Commission (FERC) and the Infrastructure Investment and Jobs Act (IIJA). Which supports programs ensuring continuous backup power availability for utilities. Also, pushes upgrades of aged grid systems, indirectly boosting power rental demand for temporary support. Moreover, the need for temporary power solutions during transition periods is increasing under the Canada’s Clean Fuel Standard and industrial power reliability programs.

Future Insights of the North America Power Rental Market

The North America Power Rental Market share is likely to increase in the future, driven by various factors, such as growing demand for temporary and emergency power and an increase in the grid modernization needs. The rising expansion of large-scale industrial and commercial operations will continue to boost the demand for power rental. Rising IT and data center investments, infrastructure development, and rapid industrialization are expected to further strengthen rental power demand in the region. These factors are likely to boost the market growth.

Market Segmentation Analysis

The report offers a comprehensive study of the following market segments and their leading categories.

United States to Dominate the Market – By Countries

According to Mansi, Senior Research Analyst, 6Wresearch, the United States dominates the market due to high industrial activity, frequent grid outages, and strong demand for temporary power across construction, utilities, and commercial sectors. The presence of major rental power companies and advanced infrastructure further strengthens U.S. leadership.

Diesel to Dominate the Market – By Fuel Type

Diesel holds the largest share owing to its availability, high power output capability, and suitability for heavy-duty applications. Rental companies prefer diesel-based power solutions for industrial operations, mining activities, and emergency backup requirements across the region.

Generators to Dominate the Market – By Equipment

Generators dominate the market since they account for the largest share of temporary and emergency power deployments. Their widespread use in utilities, oil & gas, and construction projects ensures their leading position across North America’s rental power landscape.

51–500 kW to Dominate the Market – By Power Rating

The 51–500 kW segment leads the market as it is widely used in construction projects, commercial facilities, emergency response, and medium-scale industrial operations requiring flexible temporary power.

Standby Power to Dominate the Market – By Application

Standby power dominates the market due to increasing power outages and strong demand from residential, commercial, and public sectors. This application is particularly driven by extreme weather events and grid instability across North America.

Utilities to Dominate the Market – By End User

The Utilities segment dominates the market as power rental solutions are extensively deployed to support grid maintenance, emergency backup operations, and temporary distribution requirements. Growing grid modernization programs further strengthen utility-based rental demand.

Key Attractiveness of the Report

• 10 Years of Market Numbers.
• Historical Data Starting from 2022 to 2025.
• Base Year: 2025.
• Forecast Data until 2032.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• North America Power Rental Market Overview
• North America Power Rental Market Outlook
• North America Power Rental Market Forecast
• Historical Data of North America Power Rental Revenues for the Period 2022-2032
• North America Power Rental Market Size and Forecast of Revenues, Until 2032
• Historical Data of North America Power Rental Market Revenues, By Types, for the Period 2022-2032
• Market Size & Forecast of North America Power Rental Market Revenues, By Types, until 2032
• Historical Data of North America Power Rental Market Revenues, By KVA ratings, for the Period 2022-2032
• Market Size & Forecast of North America Power Rental Market Revenues, By KVA rating, until 2032
• Historical Data of North America Power Rental Market Revenues, By End-User Applications, for the Period 2022-2032
• Market Size & Forecast of North America Power Rental Market Revenues, By End-User Applications, until 2032
• Historical Data of United States Power Rental Market Revenues, for the Period 2022-2032
• Market Size & Forecast of United States Power Rental Market Revenues, until 2032
• Historical Data of Canada Power Rental Market Revenues, for the Period 2022-2032
• Market Size & Forecast of Canada Power Rental Market Revenues, until 2032
• Historical Data of Rest of North America Power Rental Market Revenues, for the Period 2022-2032
• Market Size & Forecast of Rest of North America Power Rental Market Revenues, until 2032
• Market Drivers and Restraints
• North America Power Rental Market Trends and Industry Life Cycle
• North America Power Rental Market Share, By Regions
• North America Power Rental Market Share, By Players
• North America Power Rental Market Overview on Competitive Benchmarking
• Company Profiles
• Key Strategic Recommendations 

Market Covered

The report offers a comprehensive study of the subsequent market segments:

By Fuel Type

• Diesel
  
• Natural Gas

By Equipment

• Generators
  
• Transformers
  
• Load Banks

By Power Rating

• Up to 50 kW
  
• 51–500 kW
  
• 501–2500 kW
  
• Above 2500 kW

By Application

• Standby Power
  
• Peak Shaving
  
• Base Load/Continuous Power

By End User

• Utilities
  
• Oil & Gas
  
• Construction
  
• Manufacturing
  
• Metal & Mining
  
• IT and Data Centers
  
• Corporate & Retail

By Countries

• United States
  
• Canada