| Product Code: ETC5378336 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The candy import market in Norway saw a shift in the top exporting countries in 2024, with Germany, Sweden, Slovakia, Poland, and the UK leading the way. Despite a low concentration level in 2023, the market concentration remained low in 2024. The compound annual growth rate (CAGR) from 2020 to 2024 was notably negative at -20.84%, with a steep decline in growth rate from 2023 to 2024 at -68.33%. This data suggests a challenging landscape for candy import shipments in Norway, indicating potential shifts in consumer preferences or market dynamics.

By 2027, the Candy market in Norway is anticipated to reach a growth rate of 3.40%, as part of an increasingly competitive Europe region, where Germany remains at the forefront, supported by United Kingdom, France, Italy and Russia, driving innovations and market adoption across sectors.

The candy market in Norway is growing as consumers seek a variety of sweet treats and confectionery products. Candy includes a wide range of products such as chocolates, gummies, and hard candies, catering to diverse consumer preferences. The market growth is driven by innovations in candy flavors and packaging, increasing consumer demand for indulgent products, and the expansion of retail and online sales channels.
The candy market in Norway is largely driven by a strong consumer base with a penchant for confectionery products. Seasonal demand spikes, especially around holidays and festivities, contribute to market growth. The increasing variety of flavors, health-oriented options like sugar-free candies, and innovations in packaging are key drivers, along with the growing retail and e-commerce distribution channels.
Challenges in the Norway Candy Market include fluctuating raw material prices and the need for compliance with food safety regulations. The market is driven by consumer demand for a variety of candy products, but competition from alternative confectioneries and the need for continuous product innovation add complexity to market dynamics.
Norwegian policies on food safety and sugar consumption impact the candy market. Government initiatives to promote healthier food choices and regulate sugar content in snacks shape the product offerings within this market.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Norway Candy Market Overview |
3.1 Norway Country Macro Economic Indicators |
3.2 Norway Candy Market Revenues & Volume, 2021 & 2031F |
3.3 Norway Candy Market - Industry Life Cycle |
3.4 Norway Candy Market - Porter's Five Forces |
3.5 Norway Candy Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Norway Candy Market Revenues & Volume Share, By Distribution, 2021 & 2031F |
4 Norway Candy Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing consumer preference for indulgent and premium confectionery products |
4.2.2 Increasing demand for healthier and organic candy options |
4.2.3 Rising disposable income leading to higher spending on confectionery products |
4.3 Market Restraints |
4.3.1 Health concerns related to excessive sugar consumption impacting candy sales |
4.3.2 Fluctuating raw material prices affecting production costs |
4.3.3 Competition from alternative snacks and treats in the market |
5 Norway Candy Market Trends |
6 Norway Candy Market Segmentations |
6.1 Norway Candy Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Norway Candy Market Revenues & Volume, By Chocolate Candy, 2021-2031F |
6.1.3 Norway Candy Market Revenues & Volume, By Non-Chocolate Candy, 2021-2031F |
6.2 Norway Candy Market, By Distribution |
6.2.1 Overview and Analysis |
6.2.2 Norway Candy Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021-2031F |
6.2.3 Norway Candy Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.2.4 Norway Candy Market Revenues & Volume, By Specialist Retailers, 2021-2031F |
6.2.5 Norway Candy Market Revenues & Volume, By Online Retail, 2021-2031F |
6.2.6 Norway Candy Market Revenues & Volume, By Others, 2021-2031F |
7 Norway Candy Market Import-Export Trade Statistics |
7.1 Norway Candy Market Export to Major Countries |
7.2 Norway Candy Market Imports from Major Countries |
8 Norway Candy Market Key Performance Indicators |
8.1 Consumer demand for sugar-free or low-sugar candy options |
8.2 Adoption rate of organic and natural ingredients in candy products |
8.3 Consumer engagement and feedback on new candy flavors and product innovations |
9 Norway Candy Market - Opportunity Assessment |
9.1 Norway Candy Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Norway Candy Market Opportunity Assessment, By Distribution, 2021 & 2031F |
10 Norway Candy Market - Competitive Landscape |
10.1 Norway Candy Market Revenue Share, By Companies, 2024 |
10.2 Norway Candy Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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