Market Forecast By Sales Types (Impulse ice cream, Take-home ice cream, Artisanal ice cream), By Distribution Channel Type (Supermarket/Hypermarket, Convenience stores, Ice cream Parlour, Online, Others), And Competitive Landscape
Product Code: ETC046643 | Publication Date: Jun 2023 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
The Oman ice cream market is constantly evolving with new developments and trends emerging every year. In 2023, we can expect to see the introduction of innovative flavors that cater to changing consumer preferences.
One of the latest developments in the Oman ice cream market is the use of natural ingredients. Consumers are becoming more health-conscious and are looking for healthier options when it comes to their favorite treats. As a result, manufacturers are using natural sweeteners like honey, agave syrup, and stevia instead of artificial sweeteners.
Another trend that is gaining popularity in 2023 is vegan-friendly ice cream. With an increasing number of people adopting a plant-based diet, there's a growing demand for dairy-free alternatives. Manufacturers are responding by offering vegan-friendly ice creams made from coconut milk or almond milk.
Technology has played a significant role in shaping the Oman ice cream market in recent years. We can expect to see more online ordering platforms and home delivery services being introduced as consumers look for convenience. Additionally, incorporating digital marketing strategies will be crucial for brands to stay relevant and attract younger audiences who spend most of their time online.
These latest developments show how the Oman ice cream market is keeping up with changing consumer demands while also embracing innovation and technology.
The Oman Ice Cream Market is a thriving industry that has seen significant growth in recent years. With the country's growing economy and increasing tourism, there has been a rise in demand for ice cream products.
The market is dominated by some of the biggest international brands such as Baskin Robbins, Dairy Queen, and Cold Stone Creamery alongside local companies like Al Mudhish and Mazoon Dairy who have gained considerable popularity among consumers.
In terms of product types, classic flavors like chocolate, vanilla, and strawberry remain popular while new flavors are constantly introduced to cater to changing consumer preferences. There has also been an increase in demand for lactose-free and vegan options which have become more readily available across various outlets.
One of the key factors driving growth in this market is convenience; many ice cream parlors can be found across major cities making it easy for consumers to access their favorite treats on-the-go. Additionally, affordability remains another major factor that makes these products accessible to all segments of society.
The Oman Ice Cream Market shows no signs of slowing down anytime soon with promising growth prospects over the coming years as both local and international players continue to innovate their offerings based on changing consumer demands.
The COVID-19 pandemic has caused a significant impact on the Oman ice cream market. The closure of businesses, including restaurants and cafes, resulted in decreased demand for ice cream products. Moreover, the lockdown restrictions imposed by the government also affected supply chains and distribution networks.
To adapt to these changes, many key players in the Oman ice cream market have focused on expanding their online presence to reach customers who prefer home delivery services during the pandemic. Some companies have even introduced new flavors and packaging options to attract consumers looking for unique experiences while staying at home.
However, despite these efforts, it is expected that there will be a decline in revenue for 2020 due to reduced sales volumes caused by operational challenges faced during the pandemic. Nevertheless, with loosening restrictions and increased vaccination rates, it is predicted that there will be a gradual recovery of the Oman ice cream market over time.
While COVID-19 had a negative impact on the Oman ice cream industry initially, companies are adapting to changing consumer preferences and investing in innovative solutions to meet customer needs.
As we have seen, the Oman ice cream market has been experiencing significant growth over the past few years. With the rise in disposable income and a shift towards more indulgent food choices, the demand for ice cream in Oman is expected to continue growing.
The COVID-19 pandemic has had an impact on all industries worldwide, including the ice cream market. However, with restrictions being lifted and life slowly returning to normalcy, it is expected that consumer spending will increase and drive further growth in this industry.
Some of the key players operating in the Oman ice cream market include Nestle SA, Unilever PLC, General Mills Inc., Mars Inc., Dairy Queen Inc., Hershey Creamery Company, Blue Bell Creameries L.P., Graeter's Ice Cream Co., Tillamook County Creamery Association and Turkey Hill Dairy.
These companies are investing heavily in product innovation as well as marketing strategies to attract customers. They are also focusing on expanding their distribution networks by partnering with local distributors to reach remote areas of Oman.
With increasing investments by key players and favorable government initiatives aimed at promoting small businesses in Oman’s food industry sector; we can expect continued growth for this vibrant industry.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Oman Ice cream Market Overview |
3.1 Oman Country Macro Economic Indicators |
3.2 Oman Ice cream Market Revenues & Volume, 2019 & 2026F |
3.3 Oman Ice cream Market - Industry Life Cycle |
3.4 Oman Ice cream Market - Porter's Five Forces |
3.5 Oman Ice cream Market Revenues & Volume Share, By Sales Types, 2019 & 2026F |
3.6 Oman Ice cream Market Revenues & Volume Share, By Distribution Channel Type, 2019 & 2026F |
4 Oman Ice cream Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Oman Ice cream Market Trends |
6 Oman Ice cream Market, By Types |
6.1 Oman Ice cream Market, By Sales Types |
6.1.1 Overview and Analysis |
6.1.2 Oman Ice cream Market Revenues & Volume, By Sales Types, 2016 - 2026F |
6.1.3 Oman Ice cream Market Revenues & Volume, By Impulse ice cream, 2016 - 2026F |
6.1.4 Oman Ice cream Market Revenues & Volume, By Take-home ice cream, 2016 - 2026F |
6.1.5 Oman Ice cream Market Revenues & Volume, By Artisanal ice cream, 2016 - 2026F |
6.2 Oman Ice cream Market, By Distribution Channel Type |
6.2.1 Overview and Analysis |
6.2.2 Oman Ice cream Market Revenues & Volume, By Supermarket/Hypermarket, 2016 - 2026F |
6.2.3 Oman Ice cream Market Revenues & Volume, By Convenience stores, 2016 - 2026F |
6.2.4 Oman Ice cream Market Revenues & Volume, By Ice cream Parlour, 2016 - 2026F |
6.2.5 Oman Ice cream Market Revenues & Volume, By Online, 2016 - 2026F |
6.2.6 Oman Ice cream Market Revenues & Volume, By Others, 2016 - 2026F |
7 Oman Ice cream Market Import-Export Trade Statistics |
7.1 Oman Ice cream Market Export to Major Countries |
7.2 Oman Ice cream Market Imports from Major Countries |
8 Oman Ice cream Market Key Performance Indicators |
9 Oman Ice cream Market - Opportunity Assessment |
9.1 Oman Ice cream Market Opportunity Assessment, By Sales Types, 2019 & 2026F |
9.2 Oman Ice cream Market Opportunity Assessment, By Distribution Channel Type, 2019 & 2026F |
10 Oman Ice cream Market - Competitive Landscape |
10.1 Oman Ice cream Market Revenue Share, By Companies, 2019 |
10.2 Oman Ice cream Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |