Market Forecast By Flavor (Plain/Salted, Flavored), By Type (Baked, Fried), By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Specialist Stores, Online Retail Stores, Other) And Competitive Landscape
Product Code: ETC029943 | Publication Date: Nov 2022 | Updated Date: Aug 2023 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Oman Potato Chips Market registered a decline of -12.42% in value shipments in 2021 as compared to 2020 and an increase of 2.07% CAGR in 2021 over a period of 2017. In Potato Chips Market Oman is becoming more competitive as the HHI index in 2021 was 3688 while in 2017 it was 5330. Herfindahl Index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means less numbers of players or countries exporting in the market.
Oman has reportedly relied more on imports to meet its growing demand in Potato Chips Market. India is shifting towards local production to meet its demand as we see the trend is shifting towards reducing imports. The import factor of Potato Chips Market in 2021 was 9.64 while in 2017 it was 11.7. United Arab Emirates (UAE), USA, United Kingdom (UK), Saudi Arabia and Qatar were among the top players of the market in 2021, where United Arab Emirates (UAE) acquired the largest market share of 43.61% with a shipment value of 0.46 million USD in 2022 United Arab Emirates (UAE) also offered the product above the average market price, but remained at the leadership position indicating the trust it holds in the Potato Chips Market. In 2017 United Arab Emirates (UAE) had the largest market share of 70.75% with the shipment value of 0.78 million USD. The country was offering its product with an average price which is higher than the average market price offered in the country. Although United Arab Emirates (UAE) offers its product above the market average price, it remained at the leadership position indicating the brand value it holds in the Oman Potato Chips Market in 2017.
The Oman Potato Chips market is expected to grow at a CAGR of XX% during the forecast period 2018-2025. The market is mainly driven by the increasing demand from the emerging economies, such as China and India. However, the stringent food safety regulations in these countries are restraining the growth of the market. The Oman potato chips market is a part of Middle East potato chips market and global potato chips market.
According to 6Wresearch, the Oman potato chips market size is likely to witness growth during 2022-28. This growth can be attributed to the increasing popularity of healthy snacks among consumers, as well as the growing trend of organic and natural products. Additionally, another factor contributing to the growth of the Oman potato chip market is the increasing number of multinational companies investing in the country. For example, PepsiCo has launched its own potato chip brand in Oman called Pepsi Maxx, while Kellogg's has opened two factories in Oman that will produce cereal bars and snacks. In terms of flavor types, the majority of chips sold in Oman are varieties of flavored crisps such as cheese and garlic, chili and salsa, and lime and sea salt. However, western-style chips such as potato wedges and French fries are also popular among consumers. Further, the demand for potato chips in Europe is rising due to the increasing awareness about healthy eating and its benefits. In addition, the growing middle class population in this region is fueling the demand for snacks. Russia and Eastern Europe are also witnessing a rise in demand for potato chips owing to their growing populations.
In terms of distribution channel, the market is categorized into supermarket/Hypermarket, convenience stores, specialist stores, online retail stores and others. Amongst these, the convenience stores and specialist stores accounts for the highest market share. Additionaly, Oman potato chips are made from mashed potatoes that are cooked and then dried in the sun or oven. This process gives them their characteristic green color and a slightly crunchy texture. The market for Oman potato chips is currently limited to online sales as there is no offline presence of manufacturers in this country.
The Oman potato chip market is expected to grow during the forecast period. The growth is attributed to increasing demand for healthier snacks, increased awareness about healthy eating behaviors, and rising disposable incomes in the region. However, owing to stringent food safety regulations in Oman, the country's potato chip market is relatively small in size. This could limit the growth of the market as players focus on regional markets instead. Moreover, competition from regional rivals such as Saudi Arabia and Qatar may limit the uptake of Omani potato chips among consumers.
The occurrence of Covid-19 pandemic has resulted in a slowdown. However, the market has recovered gradually. The increasing popularity of potato chips in developed countries is expected to drive the growth of the global potato chip market over the coming years. Further, Oman is a key producer and exporter of potatoes and other spices. Moreover, due to high demand from domestic consumers as well as overseas markets such as Saudi Arabia, UAE, Kuwait, Bahrain, Qatar and Jordan, Oman's potato chip output continues to grow rapidly every year.
The report delivers a widespread study of the subsequent market segments:
By Flavor
By Type
By Distribution Channel
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Oman Potato Chips Market Overview |
3.1 Oman Country Macro Economic Indicators |
3.2 Oman Potato Chips Market Revenues & Volume, 2021 & 2028F |
3.3 Oman Potato Chips Market - Industry Life Cycle |
3.4 Oman Potato Chips Market - Porter's Five Forces |
3.5 Oman Potato Chips Market Revenues & Volume Share, By Flavor, 2021 & 2028F |
3.6 Oman Potato Chips Market Revenues & Volume Share, By Type, 2021 & 2028F |
3.7 Oman Potato Chips Market Revenues & Volume Share, By Distribution Channel, 2021 & 2028F |
4 Oman Potato Chips Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Oman Potato Chips Market Trends |
6 Oman Potato Chips Market, By Types |
6.1 Oman Potato Chips Market, By Flavor |
6.1.1 Overview and Analysis |
6.1.2 Oman Potato Chips Market Revenues & Volume, By Flavor, 2018 - 2028F |
6.1.3 Oman Potato Chips Market Revenues & Volume, By Plain/Salted, 2018 - 2028F |
6.1.4 Oman Potato Chips Market Revenues & Volume, By Flavored, 2018 - 2028F |
6.2 Oman Potato Chips Market, By Type |
6.2.1 Overview and Analysis |
6.2.2 Oman Potato Chips Market Revenues & Volume, By Baked, 2018 - 2028F |
6.2.3 Oman Potato Chips Market Revenues & Volume, By Fried, 2018 - 2028F |
6.3 Oman Potato Chips Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Oman Potato Chips Market Revenues & Volume, By Supermarket/Hypermarket, 2018 - 2028F |
6.3.3 Oman Potato Chips Market Revenues & Volume, By Convenience Stores, 2018 - 2028F |
6.3.4 Oman Potato Chips Market Revenues & Volume, By Specialist Stores, 2018 - 2028F |
6.3.5 Oman Potato Chips Market Revenues & Volume, By Online Retail Stores, 2018 - 2028F |
6.3.6 Oman Potato Chips Market Revenues & Volume, By Other, 2018 - 2028F |
7 Oman Potato Chips Market Import-Export Trade Statistics |
7.1 Oman Potato Chips Market Export to Major Countries |
7.2 Oman Potato Chips Market Imports from Major Countries |
8 Oman Potato Chips Market Key Performance Indicators |
9 Oman Potato Chips Market - Opportunity Assessment |
9.1 Oman Potato Chips Market Opportunity Assessment, By Flavor, 2021 & 2028F |
9.2 Oman Potato Chips Market Opportunity Assessment, By Type, 2021 & 2028F |
9.3 Oman Potato Chips Market Opportunity Assessment, By Distribution Channel, 2021 & 2028F |
10 Oman Potato Chips Market - Competitive Landscape |
10.1 Oman Potato Chips Market Revenue Share, By Companies, 2021 |
10.2 Oman Potato Chips Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |