| Product Code: ETC4398644 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
The real-time bidding market in Oman is witnessing rapid expansion with the proliferation of digital advertising platforms and the shift towards programmatic advertising. Real-time bidding enables advertisers to target specific audiences, optimize ad campaigns, and achieve better ROI by bidding on ad impressions in real-time auctions. As businesses allocate more budgets to digital advertising, the demand for real-time bidding solutions is expected to soar.
The increasing adoption of digital advertising and the need for more targeted and efficient advertising campaigns are driving the growth of the real-time bidding market in Oman. Advertisers are leveraging real-time bidding to reach their target audiences effectively and optimize their ad spending.
The real-time bidding market in Oman faces challenges including limited understanding and adoption of programmatic advertising among local businesses. Privacy concerns and regulatory constraints also pose significant hurdles to market expansion.
The Omani government recognizes the potential of digital advertising and e-commerce. It has instituted policies to facilitate the growth of the real-time bidding market while ensuring data privacy and consumer protection. This may include regulations on data collection and usage, requirements for transparency in advertising practices, and mechanisms for resolving disputes between advertisers and publishers.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Oman Real time Bidding Market Overview |
3.1 Oman Country Macro Economic Indicators |
3.2 Oman Real time Bidding Market Revenues & Volume, 2021 & 2031F |
3.3 Oman Real time Bidding Market - Industry Life Cycle |
3.4 Oman Real time Bidding Market - Porter's Five Forces |
3.5 Oman Real time Bidding Market Revenues & Volume Share, By Applications, 2021 & 2031F |
3.6 Oman Real time Bidding Market Revenues & Volume Share, By Auction, 2021 & 2031F |
3.7 Oman Real time Bidding Market Revenues & Volume Share, By Ad Format, 2021 & 2031F |
3.8 Oman Real time Bidding Market Revenues & Volume Share, By Device, 2021 & 2031F |
4 Oman Real time Bidding Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of digital advertising in Oman |
4.2.2 Growth in internet and smartphone penetration rates in Oman |
4.2.3 Demand for targeted advertising solutions in the region |
4.3 Market Restraints |
4.3.1 Limited awareness and understanding of real-time bidding (RTB) among advertisers in Oman |
4.3.2 Concerns over data privacy and security in the digital advertising space in Oman |
5 Oman Real time Bidding Market Trends |
6 Oman Real time Bidding Market, By Types |
6.1 Oman Real time Bidding Market, By Applications |
6.1.1 Overview and Analysis |
6.1.2 Oman Real time Bidding Market Revenues & Volume, By Applications, 2021-2031F |
6.1.3 Oman Real time Bidding Market Revenues & Volume, By Media and entertainment, 2021-2031F |
6.1.4 Oman Real time Bidding Market Revenues & Volume, By Games, 2021-2031F |
6.1.5 Oman Real time Bidding Market Revenues & Volume, By Retail and e-Commerce, 2021-2031F |
6.1.6 Oman Real time Bidding Market Revenues & Volume, By Travel and luxury, 2021-2031F |
6.1.7 Oman Real time Bidding Market Revenues & Volume, By Mobile apps, 2021-2031F |
6.1.8 Oman Real time Bidding Market Revenues & Volume, By Others, 2021-2031F |
6.2 Oman Real time Bidding Market, By Auction |
6.2.1 Overview and Analysis |
6.2.2 Oman Real time Bidding Market Revenues & Volume, By Open Auction, 2021-2031F |
6.2.3 Oman Real time Bidding Market Revenues & Volume, By Invited Auction, 2021-2031F |
6.3 Oman Real time Bidding Market, By Ad Format |
6.3.1 Overview and Analysis |
6.3.2 Oman Real time Bidding Market Revenues & Volume, By RTB Image, 2021-2031F |
6.3.3 Oman Real time Bidding Market Revenues & Volume, By RTB Video, 2021-2031F |
6.4 Oman Real time Bidding Market, By Device |
6.4.1 Overview and Analysis |
6.4.2 Oman Real time Bidding Market Revenues & Volume, By Mobiles, 2021-2031F |
6.4.3 Oman Real time Bidding Market Revenues & Volume, By Desktops, 2021-2031F |
6.4.4 Oman Real time Bidding Market Revenues & Volume, By Others, 2021-2031F |
7 Oman Real time Bidding Market Import-Export Trade Statistics |
7.1 Oman Real time Bidding Market Export to Major Countries |
7.2 Oman Real time Bidding Market Imports from Major Countries |
8 Oman Real time Bidding Market Key Performance Indicators |
8.1 Average bid response time in the RTB market in Oman |
8.2 Number of active RTB platforms in Oman |
8.3 Average CPM (Cost Per Mille) rates in the Oman RTB market |
9 Oman Real time Bidding Market - Opportunity Assessment |
9.1 Oman Real time Bidding Market Opportunity Assessment, By Applications, 2021 & 2031F |
9.2 Oman Real time Bidding Market Opportunity Assessment, By Auction, 2021 & 2031F |
9.3 Oman Real time Bidding Market Opportunity Assessment, By Ad Format, 2021 & 2031F |
9.4 Oman Real time Bidding Market Opportunity Assessment, By Device, 2021 & 2031F |
10 Oman Real time Bidding Market - Competitive Landscape |
10.1 Oman Real time Bidding Market Revenue Share, By Companies, 2024 |
10.2 Oman Real time Bidding Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
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