Market Forecast By Product (Household detergents, Industrial soaps & detergents, Household soaps, Others), By Applications (Homecare Detergents, Industrial Soap and Detergent, Homecare Soaps, Others) And Competitive Landscape
Product Code: ETC017877 | Publication Date: Nov 2022 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
The increasing population and rising disposable income is contributing to the growth of the soap and detergent market in Pakistan. In addition, increasing awareness about hygiene and hygiene-related products among consumers is another key factor fueling the growth of this market. The Pakistan Soap And Detergents Market is a part of Asia Pacific Soap And Detergents Market and global soap and detergent market.
According to 6Wresearch, the Pakistan Soap And Detergents Market size is likely to witness growth during 2022-28. The growth is mainly due to increasing demand from the domestic and regional markets. The domestic market is estimated to account for over 50% of the total sales revenue in 2021. The regional market is expected to grow at a higher rate, owing to increasing demand from countries such as India and Bangladesh. The government of Pakistan has been supporting the growth of the soap and detergent industry through various incentives such as tax breaks, grants, and favorable tariff rates. Additionally, the country has established soap manufacturing units under the National Industrial Development Corporation (NIDC) program. However, the market is facing several challenges such as high price of raw materials, low production efficiency, lack of downstream processing infrastructure, and stringent government regulations. These challenges are expected to restrain the growth of the Pakistan Soap And Detergents Market during the forecast period.
The Pakistan is one of the key soap and detergent producers in the world. The country has a population of over 180 million people, which translates to a potential market size of approximately $3.5 billion per year. However, due to strict governmental regulations, much of the potential Pakistani market remains untapped. The soap and detergent industry is subject to a number of government restrictions. For example, soap makers are not allowed to export their products outside of Pakistan. In addition, soap must be packaged in individual packages that do not exceed 100 grams in weight. Furthermore, detergents are only allowed to be sold in packs measuring 50 grams or less. Despite these restrictions, Pakistan still produces a wide range of high-quality soaps and detergents. Some of the most popular brands include Surf Excel, Makromax, Apco Maxx and Konjac Sponge Soap.
The competitive landscape in the Pakistan Soap And Detergents Market is highly fragmented due to presence of a large number of small players who are unable to sustain losses for a long period of time. This coupled with high spending on research & development by companies in the market. Most of the soaps sold in Pakistan are unbranded or generically made. However, there are a few brands that dominate the market such as Carex, Reckitt Benckiser (RB), and Unilever (UL). These players hold majority of the market share. The reason for this dominance is that these companies are able to offer good quality products at reasonable prices. These companies produce a wide range of toiletry products including soaps, shampoos, toothpastes, and deodorants. They also offer home care products such as dishwashing liquid, laundry detergent, air fresheners, and carpet cleaners.
The occurrence of Covid-19 pandemic has resulted into a slump in the market growth. However, the country is witnessing a burgeoning middle class with increasing expenditure on hygiene and personal care items. Moreover, the increasing awareness about hygiene among the population is also boosting the demand for soap and detergent products in Pakistan.
The report delivers a widespread study of the subsequent market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Pakistan Soap and detergents Market Overview |
3.1 Pakistan Country Macro Economic Indicators |
3.2 Pakistan Soap and detergents Market Revenues & Volume, 2021 & 2028F |
3.3 Pakistan Soap and detergents Market - Industry Life Cycle |
3.4 Pakistan Soap and detergents Market - Porter's Five Forces |
3.5 Pakistan Soap and detergents Market Revenues & Volume Share, By Product, 2021 & 2028F |
3.6 Pakistan Soap and detergents Market Revenues & Volume Share, By Applications, 2021 & 2028F |
4 Pakistan Soap and detergents Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Pakistan Soap and detergents Market Trends |
6 Pakistan Soap and detergents Market, By Types |
6.1 Pakistan Soap and detergents Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Pakistan Soap and detergents Market Revenues & Volume, By Product, 2018 - 2028F |
6.1.3 Pakistan Soap and detergents Market Revenues & Volume, By Household detergents, 2018 - 2028F |
6.1.4 Pakistan Soap and detergents Market Revenues & Volume, By Industrial soaps & detergents, 2018 - 2028F |
6.1.5 Pakistan Soap and detergents Market Revenues & Volume, By Household soaps, 2018 - 2028F |
6.1.6 Pakistan Soap and detergents Market Revenues & Volume, By Others, 2018 - 2028F |
6.2 Pakistan Soap and detergents Market, By Applications |
6.2.1 Overview and Analysis |
6.2.2 Pakistan Soap and detergents Market Revenues & Volume, By Homecare Detergents, 2018 - 2028F |
6.2.3 Pakistan Soap and detergents Market Revenues & Volume, By Industrial Soap and Detergent, 2018 - 2028F |
6.2.4 Pakistan Soap and detergents Market Revenues & Volume, By Homecare Soaps, 2018 - 2028F |
6.2.5 Pakistan Soap and detergents Market Revenues & Volume, By Others, 2018 - 2028F |
7 Pakistan Soap and detergents Market Import-Export Trade Statistics |
7.1 Pakistan Soap and detergents Market Export to Major Countries |
7.2 Pakistan Soap and detergents Market Imports from Major Countries |
8 Pakistan Soap and detergents Market Key Performance Indicators |
9 Pakistan Soap and detergents Market - Opportunity Assessment |
9.1 Pakistan Soap and detergents Market Opportunity Assessment, By Product, 2021 & 2028F |
9.2 Pakistan Soap and detergents Market Opportunity Assessment, By Applications, 2021 & 2028F |
10 Pakistan Soap and detergents Market - Competitive Landscape |
10.1 Pakistan Soap and detergents Market Revenue Share, By Companies, 2021 |
10.2 Pakistan Soap and detergents Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |