| Product Code: ETC248317 | Publication Date: Aug 2022 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Pakistan import trend for tennis shoes saw a significant decline from 2023 to 2024, with a growth rate of -56.27%. The compound annual growth rate (CAGR) for 2020-2024 stood at -47.43%. This decline could be attributed to shifts in consumer preferences or changes in trade policies impacting the market.
The Tennis Shoes market in Pakistan is projected to grow at a stable growth rate of 1.77% by 2027, highlighting the country's increasing focus on advanced technologies within the Asia region, where China holds the dominant position, followed closely by India, Japan, Australia and South Korea, shaping overall regional demand.

The Pakistan tennis shoes market is experiencing steady growth driven by factors such as increasing participation in sports activities, rising awareness about fitness, and growing disposable income among consumers. The market offers a wide range of tennis shoes from both local and international brands, catering to various consumer preferences in terms of design, technology, and price points. Key players in the market include local brands like Servis and Borjan, as well as international brands such as Nike, Adidas, and Puma. With a focus on innovation and performance, these brands are constantly introducing new technologies and designs to enhance the overall tennis shoe experience for consumers. E-commerce platforms are also playing a significant role in expanding the reach of tennis shoes in Pakistan, providing convenience and accessibility to a larger consumer base.
The Pakistan tennis shoes market is experiencing a shift towards more sustainable and eco-friendly options, with a growing demand for shoes made from recycled materials and those produced using environmentally friendly manufacturing processes. Additionally, there is a rising preference for lightweight and breathable tennis shoes that offer enhanced comfort and performance on the court. The market is also witnessing a surge in the popularity of tennis shoes with bold and vibrant designs, catering to consumers looking to make a style statement both on and off the court. Furthermore, technological advancements in materials and construction methods are driving innovation in the market, leading to the introduction of tennis shoes with improved cushioning, stability, and durability to meet the evolving needs of players.
In the Pakistan Tennis Shoes Market, there are several challenges faced by both manufacturers and retailers. One of the main challenges is the presence of counterfeit products, which undermines the reputation of genuine brands and affects sales. Another challenge is the competition from international brands that have a strong presence in the market, making it difficult for local brands to compete effectively. Additionally, the lack of proper infrastructure and distribution networks in certain regions of Pakistan can hinder the availability of tennis shoes to potential customers. Furthermore, economic instability and fluctuations in exchange rates can impact pricing and consumer purchasing power, leading to uncertainties in the market. Overall, overcoming these challenges requires strategic marketing efforts, quality control measures, and partnerships with reliable distributors to ensure success in the Pakistan Tennis Shoes Market.
The Pakistan tennis shoes market presents lucrative investment opportunities due to the growing popularity of tennis as a sport in the country. With an increasing number of people participating in tennis and the rising awareness of fitness and sports activities, the demand for high-quality tennis shoes is on the rise. Investors can capitalize on this trend by investing in local tennis shoe manufacturing companies, importing international brands to cater to the premium segment, or setting up retail outlets in key cities. Additionally, there is potential for innovation in terms of sustainable materials and technology integration in tennis shoe production to appeal to environmentally conscious consumers. Overall, the Pakistan tennis shoes market offers promising growth prospects for investors looking to tap into the sports footwear industry.
The Pakistan Tennis Shoes Market is influenced by government policies related to import tariffs, quality standards, and labor regulations. Import tariffs on raw materials and finished products affect the cost competitiveness of local manufacturers and importers in the market. Quality standards enforced by regulatory bodies ensure that tennis shoes meet safety and performance requirements, impacting the production processes and product offerings. Additionally, labor regulations such as minimum wage laws and working hour restrictions influence production costs and labor practices within the industry. Overall, government policies play a significant role in shaping the competitive landscape of the Pakistan Tennis Shoes Market by affecting pricing, product quality, and labor practices in the sector.
The future outlook for the Pakistan Tennis Shoes Market appears promising, driven by factors such as increasing participation in sports and fitness activities, rising disposable income levels, and growing awareness about the importance of physical well-being. The market is expected to witness a steady growth trajectory as more consumers seek comfortable and durable footwear for their athletic pursuits. Additionally, the influence of international sports brands and the availability of a wide range of tennis shoe options are likely to contribute to market expansion. With a focus on innovation, technology, and design, manufacturers are poised to cater to evolving consumer preferences and enhance their market presence. Overall, the Pakistan Tennis Shoes Market is anticipated to experience growth opportunities in the foreseeable future.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Pakistan Tennis Shoes Market Overview |
3.1 Pakistan Country Macro Economic Indicators |
3.2 Pakistan Tennis Shoes Market Revenues & Volume, 2021 & 2031F |
3.3 Pakistan Tennis Shoes Market - Industry Life Cycle |
3.4 Pakistan Tennis Shoes Market - Porter's Five Forces |
3.5 Pakistan Tennis Shoes Market Revenues & Volume Share, By Playing Surface, 2021 & 2031F |
3.6 Pakistan Tennis Shoes Market Revenues & Volume Share, By User, 2021 & 2031F |
3.7 Pakistan Tennis Shoes Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Pakistan Tennis Shoes Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing interest in sports and fitness activities among the population in Pakistan |
4.2.2 Growth in disposable income leading to higher spending on sports apparel and footwear |
4.2.3 Rising awareness about the importance of comfortable and quality footwear for athletic activities |
4.3 Market Restraints |
4.3.1 Limited availability of premium quality tennis shoe brands in the Pakistani market |
4.3.2 Price sensitivity of consumers, especially in the lower income segments |
4.3.3 Lack of proper infrastructure for sports and athletic events in certain regions of Pakistan |
5 Pakistan Tennis Shoes Market Trends |
6 Pakistan Tennis Shoes Market, By Types |
6.1 Pakistan Tennis Shoes Market, By Playing Surface |
6.1.1 Overview and Analysis |
6.1.2 Pakistan Tennis Shoes Market Revenues & Volume, By Playing Surface, 2021-2031F |
6.1.3 Pakistan Tennis Shoes Market Revenues & Volume, By Hard Court Tennis Shoes, 2021-2031F |
6.1.4 Pakistan Tennis Shoes Market Revenues & Volume, By Clay Court Tennis Shoes, 2021-2031F |
6.1.5 Pakistan Tennis Shoes Market Revenues & Volume, By Grass Court Tennis Shoes, 2021-2031F |
6.2 Pakistan Tennis Shoes Market, By User |
6.2.1 Overview and Analysis |
6.2.2 Pakistan Tennis Shoes Market Revenues & Volume, By Men, 2021-2031F |
6.2.3 Pakistan Tennis Shoes Market Revenues & Volume, By Women, 2021-2031F |
6.2.4 Pakistan Tennis Shoes Market Revenues & Volume, By Kids, 2021-2031F |
6.3 Pakistan Tennis Shoes Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Pakistan Tennis Shoes Market Revenues & Volume, By Supermarket/Hypermarket, 2021-2031F |
6.3.3 Pakistan Tennis Shoes Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.3.4 Pakistan Tennis Shoes Market Revenues & Volume, By E-commerce, 2021-2031F |
6.3.5 Pakistan Tennis Shoes Market Revenues & Volume, By Others, 2021-2031F |
7 Pakistan Tennis Shoes Market Import-Export Trade Statistics |
7.1 Pakistan Tennis Shoes Market Export to Major Countries |
7.2 Pakistan Tennis Shoes Market Imports from Major Countries |
8 Pakistan Tennis Shoes Market Key Performance Indicators |
8.1 Percentage increase in participation in tennis and other sports activities in Pakistan |
8.2 Number of new entrants or expansion of existing international tennis shoe brands in the Pakistani market |
8.3 Growth in online searches and social media engagement related to tennis shoes and sports footwear in Pakistan |
9 Pakistan Tennis Shoes Market - Opportunity Assessment |
9.1 Pakistan Tennis Shoes Market Opportunity Assessment, By Playing Surface, 2021 & 2031F |
9.2 Pakistan Tennis Shoes Market Opportunity Assessment, By User, 2021 & 2031F |
9.3 Pakistan Tennis Shoes Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Pakistan Tennis Shoes Market - Competitive Landscape |
10.1 Pakistan Tennis Shoes Market Revenue Share, By Companies, 2021 |
10.2 Pakistan Tennis Shoes Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |