| Product Code: ETC11307743 | Publication Date: Apr 2025 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
Pakistan import trend for waterproof makeup from 2023 to 2024 showed a growth rate of 7.86%. However, the compound annual growth rate (CAGR) for 2020-2024 was -3.24%. This fluctuation may be attributed to shifts in consumer preferences towards long-lasting makeup products.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Pakistan Waterproof Makeup Market Overview |
3.1 Pakistan Country Macro Economic Indicators |
3.2 Pakistan Waterproof Makeup Market Revenues & Volume, 2022 & 2032F |
3.3 Pakistan Waterproof Makeup Market - Industry Life Cycle |
3.4 Pakistan Waterproof Makeup Market - Porter's Five Forces |
3.5 Pakistan Waterproof Makeup Market Revenues & Volume Share, By Type, 2022 & 2032F |
3.6 Pakistan Waterproof Makeup Market Revenues & Volume Share, By Formulation, 2022 & 2032F |
3.7 Pakistan Waterproof Makeup Market Revenues & Volume Share, By End User, 2022 & 2032F |
3.8 Pakistan Waterproof Makeup Market Revenues & Volume Share, By Application, 2022 & 2032F |
4 Pakistan Waterproof Makeup Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about the importance of long-lasting makeup products in humid climates |
4.2.2 Growth in the beauty and cosmetics industry in Pakistan |
4.2.3 Rising disposable income leading to higher spending on cosmetics |
4.3 Market Restraints |
4.3.1 Limited availability of high-quality waterproof makeup products in the market |
4.3.2 Cultural preferences for traditional makeup products over waterproof alternatives |
4.3.3 Price sensitivity among certain consumer segments |
5 Pakistan Waterproof Makeup Market Trends |
6 Pakistan Waterproof Makeup Market, By Types |
6.1 Pakistan Waterproof Makeup Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Pakistan Waterproof Makeup Market Revenues & Volume, By Type, 2022 - 2032F |
6.1.3 Pakistan Waterproof Makeup Market Revenues & Volume, By Foundation, 2022 - 2032F |
6.1.4 Pakistan Waterproof Makeup Market Revenues & Volume, By Mascara, 2022 - 2032F |
6.1.5 Pakistan Waterproof Makeup Market Revenues & Volume, By Lipstick, 2022 - 2032F |
6.1.6 Pakistan Waterproof Makeup Market Revenues & Volume, By Eyeliner, 2022 - 2032F |
6.1.7 Pakistan Waterproof Makeup Market Revenues & Volume, By Setting Spray, 2022 - 2032F |
6.2 Pakistan Waterproof Makeup Market, By Formulation |
6.2.1 Overview and Analysis |
6.2.2 Pakistan Waterproof Makeup Market Revenues & Volume, By Liquid, Cream, Stick, 2022 - 2032F |
6.2.3 Pakistan Waterproof Makeup Market Revenues & Volume, By Waterproof Polymer, 2022 - 2032F |
6.2.4 Pakistan Waterproof Makeup Market Revenues & Volume, By Long-Lasting Matte, 2022 - 2032F |
6.2.5 Pakistan Waterproof Makeup Market Revenues & Volume, By Smudge-Proof Gel, 2022 - 2032F |
6.2.6 Pakistan Waterproof Makeup Market Revenues & Volume, By Fixing Agents, 2022 - 2032F |
6.3 Pakistan Waterproof Makeup Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 Pakistan Waterproof Makeup Market Revenues & Volume, By Individuals, 2022 - 2032F |
6.3.3 Pakistan Waterproof Makeup Market Revenues & Volume, By Beauty Salons, 2022 - 2032F |
6.3.4 Pakistan Waterproof Makeup Market Revenues & Volume, By Retail Stores, 2022 - 2032F |
6.3.5 Pakistan Waterproof Makeup Market Revenues & Volume, By Makeup Artists, 2022 - 2032F |
6.3.6 Pakistan Waterproof Makeup Market Revenues & Volume, By Fashion Industry, 2022 - 2032F |
6.4 Pakistan Waterproof Makeup Market, By Application |
6.4.1 Overview and Analysis |
6.4.2 Pakistan Waterproof Makeup Market Revenues & Volume, By Everyday Use, 2022 - 2032F |
6.4.3 Pakistan Waterproof Makeup Market Revenues & Volume, By Professional Makeup, 2022 - 2032F |
6.4.4 Pakistan Waterproof Makeup Market Revenues & Volume, By Cosmetic Industry, 2022 - 2032F |
6.4.5 Pakistan Waterproof Makeup Market Revenues & Volume, By Bridal & Events, 2022 - 2032F |
6.4.6 Pakistan Waterproof Makeup Market Revenues & Volume, By Photo Shoots, 2022 - 2032F |
7 Pakistan Waterproof Makeup Market Import-Export Trade Statistics |
7.1 Pakistan Waterproof Makeup Market Export to Major Countries |
7.2 Pakistan Waterproof Makeup Market Imports from Major Countries |
8 Pakistan Waterproof Makeup Market Key Performance Indicators |
8.1 RD investment in developing innovative waterproof makeup formulations |
8.2 Adoption rate of waterproof makeup among makeup artists and influencers |
8.3 Number of new entrants and product launches in the waterproof makeup segment |
8.4 Customer satisfaction and repeat purchase rate for waterproof makeup products |
8.5 Social media engagement and influencer collaborations related to waterproof makeup trends |
9 Pakistan Waterproof Makeup Market - Opportunity Assessment |
9.1 Pakistan Waterproof Makeup Market Opportunity Assessment, By Type, 2022 & 2032F |
9.2 Pakistan Waterproof Makeup Market Opportunity Assessment, By Formulation, 2022 & 2032F |
9.3 Pakistan Waterproof Makeup Market Opportunity Assessment, By End User, 2022 & 2032F |
9.4 Pakistan Waterproof Makeup Market Opportunity Assessment, By Application, 2022 & 2032F |
10 Pakistan Waterproof Makeup Market - Competitive Landscape |
10.1 Pakistan Waterproof Makeup Market Revenue Share, By Companies, 2025 |
10.2 Pakistan Waterproof Makeup Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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