| Product Code: ETC8834266 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Philippines saw a significant shift in the alcohol-based markers import landscape in 2024, with top exporters being China, Japan, Malaysia, Singapore, and South Korea. The market experienced a transition from moderate to high concentration, indicating a more dominant presence of key players. However, the industry faced challenges with a negative compound annual growth rate (CAGR) of -18.39% from 2020 to 2024. Despite this, there was a slight improvement in the growth rate from 2023 to 2024, showing resilience amidst changing market dynamics.

Alcohol-based markers are gaining popularity in the Philippines among artists, designers, and hobbyists for their vibrant color quality and smooth application. The market is supported by growing interest in arts and crafts, design education, and social media-driven content creation. International brands dominate, but local availability and affordability are improving.
The alcohol-based disinfectant market has experienced significant growth due to heightened hygiene awareness amid the COVID-19 pandemic. Hospitals, households, and commercial establishments widely adopt hand sanitizers and surface disinfectants. Continued emphasis on infection control and the emergence of innovative formulations, such as long-lasting and skin-friendly sanitizers, sustain demand.
The market for alcohol-based markers is niche and primarily driven by the arts, education, and design industries. It faces obstacles like competition from low-cost imported products and fluctuations in demand tied to school or project calendars. High-quality products are often cost-prohibitive for many users, limiting broader adoption.
The creative and educational sectors in the Philippines are expanding, leading to increased demand for high-quality art supplies, including alcohol-based markers. Investors can explore opportunities in manufacturing or importing premium markers, establishing distribution channels targeting schools, art institutions, and hobbyists, and developing marketing strategies that highlight product quality and versatility.
The alcohol-based markers industry is regulated mainly through product safety standards managed by the Department of Trade and Industry (DTI) and the FDA. These markers, commonly used in offices and schools, are required to comply with labeling, packaging, and chemical safety guidelines, especially when intended for children or use in enclosed environments. Policies encourage local production through support for SMEs under the MSME Development Plan, while imports are subject to Bureau of Customs documentation and quality verification.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Alcohol Based Markers Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Alcohol Based Markers Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Alcohol Based Markers Market - Industry Life Cycle |
3.4 Philippines Alcohol Based Markers Market - Porter's Five Forces |
3.5 Philippines Alcohol Based Markers Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Philippines Alcohol Based Markers Market Revenues & Volume Share, By End-user, 2021 & 2031F |
3.7 Philippines Alcohol Based Markers Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Philippines Alcohol Based Markers Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for creative art supplies in educational institutions and professional settings |
4.2.2 Growing popularity of do-it-yourself (DIY) projects and crafts among consumers |
4.2.3 Rising disposable income levels leading to higher spending on premium art supplies |
4.3 Market Restraints |
4.3.1 Fluctuating raw material prices impacting production costs |
4.3.2 Regulatory restrictions on certain chemical components used in alcohol-based markers |
4.3.3 Competition from alternative art mediums such as digital illustration tools |
5 Philippines Alcohol Based Markers Market Trends |
6 Philippines Alcohol Based Markers Market, By Types |
6.1 Philippines Alcohol Based Markers Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines Alcohol Based Markers Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Philippines Alcohol Based Markers Market Revenues & Volume, By Single Tipped, 2021- 2031F |
6.1.4 Philippines Alcohol Based Markers Market Revenues & Volume, By Double Tipped, 2021- 2031F |
6.2 Philippines Alcohol Based Markers Market, By End-user |
6.2.1 Overview and Analysis |
6.2.2 Philippines Alcohol Based Markers Market Revenues & Volume, By Residential, 2021- 2031F |
6.2.3 Philippines Alcohol Based Markers Market Revenues & Volume, By Commercial, 2021- 2031F |
6.3 Philippines Alcohol Based Markers Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Philippines Alcohol Based Markers Market Revenues & Volume, By Online, 2021- 2031F |
6.3.3 Philippines Alcohol Based Markers Market Revenues & Volume, By Offline, 2021- 2031F |
7 Philippines Alcohol Based Markers Market Import-Export Trade Statistics |
7.1 Philippines Alcohol Based Markers Market Export to Major Countries |
7.2 Philippines Alcohol Based Markers Market Imports from Major Countries |
8 Philippines Alcohol Based Markers Market Key Performance Indicators |
8.1 Number of art workshops and events using alcohol-based markers |
8.2 Online search trends for alcohol-based markers and related products |
8.3 Percentage of consumers who prefer alcohol-based markers over other types for art projects |
9 Philippines Alcohol Based Markers Market - Opportunity Assessment |
9.1 Philippines Alcohol Based Markers Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Philippines Alcohol Based Markers Market Opportunity Assessment, By End-user, 2021 & 2031F |
9.3 Philippines Alcohol Based Markers Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Philippines Alcohol Based Markers Market - Competitive Landscape |
10.1 Philippines Alcohol Based Markers Market Revenue Share, By Companies, 2024 |
10.2 Philippines Alcohol Based Markers Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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