| Product Code: ETC8836035 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Philippines continued to see strong import shipments of beard grooming products, with top exporters being Thailand, Indonesia, Malaysia, USA, and China. Despite a slight decline in growth rate from 2023 to 2024, the industry maintained a high concentration level with a Herfindahl-Hirschman Index (HHI) remaining very high. The compound annual growth rate (CAGR) from 2020 to 2024 stood at 2.02%, indicating steady growth in the market. The competitive landscape in the Philippines for beard grooming products remains robust, with key players from various countries contributing to the market`s vibrancy.

Closely related to the beard care market, the beard grooming products market focuses on tools and accessories like combs, brushes, scissors, and trimmers. Filipino men are increasingly investing in comprehensive grooming routines, influenced by global grooming trends and social media. The market benefits from rising disposable incomes and urbanization.
Closely tied to the broader beard care market, beard grooming products are seeing rising demand due to changing beauty standards and social media influence. Brands are focusing on natural ingredients, premium packaging, and targeted marketing to expand their customer base.
The beard grooming products market faces challenges related to the saturation of product offerings in the market. While the demand for beard grooming products is growing, consumers may find it overwhelming to choose from a wide range of products, leading to indecision and brand switching. Moreover, local players may struggle with competition from global brands that already have a strong foothold in the market. Additionally, there is a lack of awareness about the proper techniques for beard grooming, which could limit the effectiveness of the products being sold.
As the beard grooming trend continues to rise in the Philippines, the market for grooming products such as trimmers, combs, and shampoos offers promising investment potential. Investment opportunities include introducing premium, durable, and multi-functional grooming tools designed for the Filipino market. Creating a strong brand presence through social media marketing and offering subscription-based services for regular product delivery can enhance customer loyalty and increase market share.
The beard grooming products market in the Philippines is influenced by rising consumer interest in personal care and grooming. Government policies focus on the regulation of cosmetics and grooming products through the Philippine FDA, which ensures that products are safe for use. The government also promotes local manufacturing in the personal care industry through incentives and support programs offered by the Department of Trade and Industry (DTI), encouraging the growth of small and medium-sized enterprises in the sector.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Beard Grooming Products Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Beard Grooming Products Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Beard Grooming Products Market - Industry Life Cycle |
3.4 Philippines Beard Grooming Products Market - Porter's Five Forces |
3.5 Philippines Beard Grooming Products Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Philippines Beard Grooming Products Market Revenues & Volume Share, By Product Purpose, 2021 & 2031F |
3.7 Philippines Beard Grooming Products Market Revenues & Volume Share, By Price Range, 2021 & 2031F |
3.8 Philippines Beard Grooming Products Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
3.9 Philippines Beard Grooming Products Market Revenues & Volume Share, By Category, 2021 & 2031F |
3.10 Philippines Beard Grooming Products Market Revenues & Volume Share, By End- User, 2021 & 2031F |
4 Philippines Beard Grooming Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness and acceptance of grooming and personal care among men in the Philippines. |
4.2.2 Influences from global grooming trends and fashion, driving demand for beard grooming products. |
4.2.3 Growing disposable income and changing lifestyle preferences leading to higher spending on grooming products. |
4.3 Market Restraints |
4.3.1 Limited availability of specialized beard grooming products in the Philippines market. |
4.3.2 Cultural norms and preferences that may not prioritize beard grooming among Filipino men. |
5 Philippines Beard Grooming Products Market Trends |
6 Philippines Beard Grooming Products Market, By Types |
6.1 Philippines Beard Grooming Products Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines Beard Grooming Products Market Revenues & Volume, By Product Type, 2021- 2031F |
6.1.3 Philippines Beard Grooming Products Market Revenues & Volume, By Oil and Serum, 2021- 2031F |
6.1.4 Philippines Beard Grooming Products Market Revenues & Volume, By Cream and Balm, 2021- 2031F |
6.1.5 Philippines Beard Grooming Products Market Revenues & Volume, By Gel and Wax, 2021- 2031F |
6.1.6 Philippines Beard Grooming Products Market Revenues & Volume, By Cleanser, 2021- 2031F |
6.1.7 Philippines Beard Grooming Products Market Revenues & Volume, By Equipment and Accessories, 2021- 2031F |
6.1.8 Philippines Beard Grooming Products Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Philippines Beard Grooming Products Market, By Product Purpose |
6.2.1 Overview and Analysis |
6.2.2 Philippines Beard Grooming Products Market Revenues & Volume, By Medicated, 2021- 2031F |
6.2.3 Philippines Beard Grooming Products Market Revenues & Volume, By General Purpose, 2021- 2031F |
6.3 Philippines Beard Grooming Products Market, By Price Range |
6.3.1 Overview and Analysis |
6.3.2 Philippines Beard Grooming Products Market Revenues & Volume, By Economic, 2021- 2031F |
6.3.3 Philippines Beard Grooming Products Market Revenues & Volume, By Premium, 2021- 2031F |
6.4 Philippines Beard Grooming Products Market, By Sales Channel |
6.4.1 Overview and Analysis |
6.4.2 Philippines Beard Grooming Products Market Revenues & Volume, By Direct Sales, 2021- 2031F |
6.4.3 Philippines Beard Grooming Products Market Revenues & Volume, By Indirect Sales, 2021- 2031F |
6.4.4 Philippines Beard Grooming Products Market Revenues & Volume, By E-Commerce, 2021- 2031F |
6.4.5 Philippines Beard Grooming Products Market Revenues & Volume, By Supermarket/Hypermarket, 2021- 2031F |
6.4.6 Philippines Beard Grooming Products Market Revenues & Volume, By Independent Stores, 2021- 2031F |
6.4.7 Philippines Beard Grooming Products Market Revenues & Volume, By Others, 2021- 2031F |
6.5 Philippines Beard Grooming Products Market, By Category |
6.5.1 Overview and Analysis |
6.5.2 Philippines Beard Grooming Products Market Revenues & Volume, By Conventional, 2021- 2031F |
6.5.3 Philippines Beard Grooming Products Market Revenues & Volume, By Organic, 2021- 2031F |
6.6 Philippines Beard Grooming Products Market, By End- User |
6.6.1 Overview and Analysis |
6.6.2 Philippines Beard Grooming Products Market Revenues & Volume, By Household, 2021- 2031F |
6.6.3 Philippines Beard Grooming Products Market Revenues & Volume, By Commercial, 2021- 2031F |
7 Philippines Beard Grooming Products Market Import-Export Trade Statistics |
7.1 Philippines Beard Grooming Products Market Export to Major Countries |
7.2 Philippines Beard Grooming Products Market Imports from Major Countries |
8 Philippines Beard Grooming Products Market Key Performance Indicators |
8.1 Number of new entrants in the beard grooming products market in the Philippines. |
8.2 Growth in the number of grooming salons or barbershops offering beard grooming services. |
8.3 Increase in social media influencers or celebrities promoting beard grooming products in the Philippines. |
8.4 Consumer surveys indicating a shift in preferences towards grooming and personal care products among Filipino men. |
9 Philippines Beard Grooming Products Market - Opportunity Assessment |
9.1 Philippines Beard Grooming Products Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Philippines Beard Grooming Products Market Opportunity Assessment, By Product Purpose, 2021 & 2031F |
9.3 Philippines Beard Grooming Products Market Opportunity Assessment, By Price Range, 2021 & 2031F |
9.4 Philippines Beard Grooming Products Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
9.5 Philippines Beard Grooming Products Market Opportunity Assessment, By Category, 2021 & 2031F |
9.6 Philippines Beard Grooming Products Market Opportunity Assessment, By End- User, 2021 & 2031F |
10 Philippines Beard Grooming Products Market - Competitive Landscape |
10.1 Philippines Beard Grooming Products Market Revenue Share, By Companies, 2024 |
10.2 Philippines Beard Grooming Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |