| Product Code: ETC043389 | Publication Date: Jul 2023 | Updated Date: Nov 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
The Philippines continues to see a steady increase in breakfast cereal import shipments, with top exporters in 2024 being Indonesia, Thailand, USA, China, and South Korea. The market shows high concentration with a high Herfindahl-Hirschman Index (HHI) in 2024. The compound annual growth rate (CAGR) from 2020 to 2024 is a healthy 5.75%, indicating sustained growth in the market. Furthermore, the impressive growth rate of 14.54% from 2023 to 2024 highlights a significant surge in demand for breakfast cereals in the Philippines.

By 2027, the Breakfast Cereal market in Philippines is anticipated to reach a growth rate of 15.51%, as part of an increasingly competitive Asia region, where China remains at the forefront, supported by India, Japan, Australia and South Korea, driving innovations and market adoption across sectors.

The Philippines breakfast cereal market is expected to grow at a CAGR of 7.8% during the forecast period 2020-2026. Breakfast cereals have been gaining immense popularity in this country due to their convenience, nutritional value and affordability. The increasing demand for convenient and ready-to-eat food products among busy urban lifestyle individuals is further contributing towards the growth of the market. Moreover, with rising consumer preference for healthier alternatives, manufacturers are also launching new variants such as organic and gluten free breakfast cereals which has led to an increase in sales volume. Furthermore, influencers on social media platforms playing a major role in creating awareness about these products has further increased its penetration across all economic categories among Filipino consumers which will continue to drive the market???s expansion over the coming years
Growing health consciousness amongst Filipinos leading them towards healthy eating habits. Additionally, an increasing demand for innovative flavors & varieties such as Organic & Gluten Free Cereals. Further, advent of digital technology creating higher brand visibility through online channels boost sales opportunities.
Due to pandemic COVID - 19 there was a sudden decrease in demand from hotel restaurants who were one off major customer segment . As people are stuck inside their homes they don`t need packaged or ready made foods like breakfast cereals . This resulted into drop down int he sales number but gradually demand recovered when lockdown restrictions were eased out
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Breakfast Cereal Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Breakfast Cereal Market Revenues & Volume, 2020 & 2030F |
3.3 Philippines Breakfast Cereal Market - Industry Life Cycle |
3.4 Philippines Breakfast Cereal Market - Porter's Five Forces |
3.5 Philippines Breakfast Cereal Market Revenues & Volume Share, By Product Type, 2020 & 2030F |
3.6 Philippines Breakfast Cereal Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F |
4 Philippines Breakfast Cereal Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Philippines Breakfast Cereal Market Trends |
6 Philippines Breakfast Cereal Market, By Types |
6.1 Philippines Breakfast Cereal Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines Breakfast Cereal Market Revenues & Volume, By Product Type, 2020-2030F |
6.1.3 Philippines Breakfast Cereal Market Revenues & Volume, By Hot Cereal, 2020-2030F |
6.1.4 Philippines Breakfast Cereal Market Revenues & Volume, By RTE, 2020-2030F |
6.2 Philippines Breakfast Cereal Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Philippines Breakfast Cereal Market Revenues & Volume, By Supermarket, 2020-2030F |
6.2.3 Philippines Breakfast Cereal Market Revenues & Volume, By Convenience Stores, 2020-2030F |
6.2.4 Philippines Breakfast Cereal Market Revenues & Volume, By E-Commerce, 2020-2030F |
6.2.5 Philippines Breakfast Cereal Market Revenues & Volume, By Others, 2020-2030F |
7 Philippines Breakfast Cereal Market Import-Export Trade Statistics |
7.1 Philippines Breakfast Cereal Market Export to Major Countries |
7.2 Philippines Breakfast Cereal Market Imports from Major Countries |
8 Philippines Breakfast Cereal Market Key Performance Indicators |
9 Philippines Breakfast Cereal Market - Opportunity Assessment |
9.1 Philippines Breakfast Cereal Market Opportunity Assessment, By Product Type, 2020 & 2030F |
9.2 Philippines Breakfast Cereal Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F |
10 Philippines Breakfast Cereal Market - Competitive Landscape |
10.1 Philippines Breakfast Cereal Market Revenue Share, By Companies, 2023 |
10.2 Philippines Breakfast Cereal Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |