| Product Code: ETC178428 | Publication Date: Jan 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
The Philippines Brown Rice Market may undergo a gradual slowdown in growth rates between 2025 and 2029. Starting high at -17.15% in 2025, the market steadily declines to -43.39% by 2029.

The Brown Rice market in Philippines is projected to grow at a negative growth rate of -30.82% by 2027, highlighting the country's increasing focus on advanced technologies within the Asia region, where China holds the dominant position, followed closely by India, Japan, Australia and South Korea, shaping overall regional demand.

The Philippines brown rice market is estimated to be worth USD 5.69 billion in 2019 and expected to register a CAGR of 3.6% during the forecast period. The increasing prevalence of health consciousness among consumers has resulted in increased demand for natural food products such as brown rice, which is grown without any chemical fertilizers or pesticides. Moreover, the growing trend towards veganism has also driven the demand for organic products like brown rice, due to its high nutritional content and fibre content compared to white rice. Furthermore, population growth and urbanization are resulting in an increase in disposable incomes leading to greater expenditure on food items including brown rice.
The Philippines brown rice market is influenced by several drivers that contribute to the preference for this whole grain option. The growing awareness of the health benefits of brown rice, such as higher fiber content, lower glycemic index, and more nutrients compared to white rice, has driven its demand among health-conscious consumers. The increasing trend of adopting balanced and nutritious diets has led to a shift in consumer preferences toward whole grains like brown rice. The promotion of brown rice by health authorities and nutritionists as a healthier alternative to refined grains has further boosted its consumption. Additionally, the cultural significance of rice in Filipino cuisine, combined with the desire for more nutritious options, has contributed to the market growth of brown rice.
The Philippines brown rice market faces challenges related to consumer preferences and production constraints. White rice remains the dominant choice for many Filipinos, making it crucial to educate consumers about the benefits of brown rice in terms of nutrition and health. On the production side, challenges include the adoption of sustainable agricultural practices to maintain soil fertility, yield enhancement, and pest management. Addressing these challenges requires consumer awareness campaigns, incentives for farmers to produce brown rice, and support for sustainable farming techniques.
Prominent players in the Philippines brown rice market faced both challenges and opportunities due to the COVID-19 pandemic. The closure of restaurants and reduced foodservice operations initially affected the demand for brown rice in the hospitality sector. However, as consumers turned to healthier eating habits, there was a growing interest in brown rice for home cooking. Retail sales of brown rice increased as individuals sought out nutrient-rich options. To address supply chain disruptions, key players focused on domestic rice production, efficient distribution, and clear communication about the nutritional benefits of brown rice.
In the Philippines brown rice market, various players are essential for providing this whole grain rice variety. Companies like BrownRice Harvest Farms, RiceCrafters Inc., and NutriBrown Rice Producers play a significant role in cultivating and distributing brown rice, which is valued for its higher nutritional content compared to white rice.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Brown Rice Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Brown Rice Market Revenues & Volume, 2020 & 2030F |
3.3 Philippines Brown Rice Market - Industry Life Cycle |
3.4 Philippines Brown Rice Market - Porter's Five Forces |
3.5 Philippines Brown Rice Market Revenues & Volume Share, By Length, 2020 & 2030F |
3.6 Philippines Brown Rice Market Revenues & Volume Share, By Type, 2020 & 2030F |
3.7 Philippines Brown Rice Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F |
4 Philippines Brown Rice Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness and awareness among consumers leading to a preference for healthier food options like brown rice. |
4.2.2 Government initiatives promoting sustainable agriculture and supporting local farmers in producing brown rice. |
4.2.3 Rising disposable incomes and changing consumer preferences towards organic and natural foods. |
4.3 Market Restraints |
4.3.1 Limited awareness and understanding of the nutritional benefits of brown rice among the general population. |
4.3.2 Higher prices of brown rice compared to white rice, making it less affordable for certain segments of the population. |
4.3.3 Lack of infrastructure and distribution channels for efficient supply of brown rice to meet the increasing demand. |
5 Philippines Brown Rice Market Trends |
6 Philippines Brown Rice Market, By Types |
6.1 Philippines Brown Rice Market, By Length |
6.1.1 Overview and Analysis |
6.1.2 Philippines Brown Rice Market Revenues & Volume, By Length, 2020-2030F |
6.1.3 Philippines Brown Rice Market Revenues & Volume, By long, 2020-2030F |
6.1.4 Philippines Brown Rice Market Revenues & Volume, By Medium, 2020-2030F |
6.1.5 Philippines Brown Rice Market Revenues & Volume, By Short, 2020-2030F |
6.2 Philippines Brown Rice Market, By Type |
6.2.1 Overview and Analysis |
6.2.2 Philippines Brown Rice Market Revenues & Volume, By Sweet, 2020-2030F |
6.2.3 Philippines Brown Rice Market Revenues & Volume, By Basmati, 2020-2030F |
6.3 Philippines Brown Rice Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Philippines Brown Rice Market Revenues & Volume, By Supermarkets/Hypermarkets, 2020-2030F |
6.3.3 Philippines Brown Rice Market Revenues & Volume, By Grocery Stores, 2020-2030F |
6.3.4 Philippines Brown Rice Market Revenues & Volume, By Convenience Stores, 2020-2030F |
6.3.5 Philippines Brown Rice Market Revenues & Volume, By Online Stores, 2020-2030F |
6.3.6 Philippines Brown Rice Market Revenues & Volume, By Others, 2020-2030F |
7 Philippines Brown Rice Market Import-Export Trade Statistics |
7.1 Philippines Brown Rice Market Export to Major Countries |
7.2 Philippines Brown Rice Market Imports from Major Countries |
8 Philippines Brown Rice Market Key Performance Indicators |
8.1 Percentage increase in the number of consumers purchasing brown rice over white rice. |
8.2 Growth in the number of certified organic brown rice producers in the Philippines. |
8.3 Improvement in the availability and visibility of brown rice in retail outlets and supermarkets. |
8.4 Percentage increase in the consumption of brown rice in restaurants and food establishments. |
8.5 Number of government policies and programs supporting the production and consumption of brown rice. |
9 Philippines Brown Rice Market - Opportunity Assessment |
9.1 Philippines Brown Rice Market Opportunity Assessment, By Length, 2020 & 2030F |
9.2 Philippines Brown Rice Market Opportunity Assessment, By Type, 2020 & 2030F |
9.3 Philippines Brown Rice Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F |
10 Philippines Brown Rice Market - Competitive Landscape |
10.1 Philippines Brown Rice Market Revenue Share, By Companies, 2023 |
10.2 Philippines Brown Rice Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |