| Product Code: ETC13211699 | Publication Date: Apr 2025 | Updated Date: Jul 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 190 | No. of Figures: 80 | No. of Tables: 40 |
According to 6Wresearch internal database and industry insights, the Global Brown Rice Market was valued at USD 12.8 Billion in 2024 and is expected to reach USD 17.6 Billion by 2031, growing at a compound annual growth rate of 6.00% during the forecast period (2025-2031).
The global brown rice market is witnessing steady growth driven by increasing consumer awareness about the health benefits of brown rice compared to white rice. Brown rice is considered a healthier alternative due to its higher nutrient content, including fiber, vitamins, and minerals. Rising health consciousness among consumers, coupled with a growing trend towards clean eating and natural foods, is fueling the demand for brown rice products. Additionally, the expansion of the health food industry, coupled with the availability of a variety of brown rice products such as organic, parboiled, and quick-cooking options, is further boosting market growth. Key players in the global brown rice market are focusing on product innovation, sustainable sourcing practices, and expanding their distribution networks to capitalize on the growing demand for healthier food options.
The Global Brown Rice Market is experiencing a surge in demand due to the increasing consumer preference for healthier food choices. With a growing awareness of the health benefits associated with brown rice, such as high fiber content, vitamins, and minerals, there is a shift towards incorporating this whole grain into diets worldwide. Additionally, the rising trend of plant-based diets and gluten-free options has further boosted the market for brown rice products. Opportunities for market growth lie in product innovation and diversification, such as ready-to-eat brown rice meals, flavored varieties, and organic options to cater to different consumer preferences. The market also presents opportunities for sustainable farming practices to meet the increasing demand while ensuring environmental conservation. Overall, the Global Brown Rice Market is poised for expansion driven by health-conscious consumers and innovative product offerings.
The Global Brown Rice Market faces several challenges including limited consumer awareness and preference for white rice over brown rice in certain regions, which hinders market growth. Additionally, the shorter shelf life of brown rice compared to white rice poses logistical challenges for storage and distribution. Price sensitivity among consumers, as brown rice is often priced higher due to processing costs, also presents a barrier to widespread adoption. Furthermore, inconsistent quality standards and lack of proper infrastructure in some producing regions can impact the overall supply chain and quality control measures. Overall, overcoming these challenges requires targeted marketing strategies, education on the health benefits of brown rice, improved storage and distribution systems, and collaboration among stakeholders to enhance quality standards and infrastructure.
The Global Brown Rice Market is primarily driven by the increasing health consciousness among consumers, as brown rice is considered a healthier alternative to white rice due to its higher fiber content, vitamins, and minerals. Additionally, the rising prevalence of lifestyle-related diseases such as obesity and diabetes has led to a growing demand for healthier food options like brown rice. The trend towards natural and organic products, as well as the expanding vegan and vegetarian population, are also contributing to the market growth. Furthermore, government initiatives promoting healthy eating habits and sustainable agriculture practices are fueling the market expansion. Overall, the shift towards healthier eating habits, coupled with the nutritional benefits and sustainability aspects of brown rice, are key drivers shaping the growth of the Global Brown Rice Market.
Government policies related to the global brown rice market vary across countries, but some common themes include subsidies for rice farmers, import tariffs to protect domestic producers, and regulations on food safety and quality standards. In countries like India and Thailand, government support for rice farmers through subsidies and price guarantees play a significant role in shaping the market. Similarly, countries like Japan and South Korea have strict food safety regulations that impact the import and sale of brown rice. Overall, government policies in the global brown rice market aim to ensure food security, support domestic producers, and maintain quality standards for consumers.
The Global Brown Rice Market is poised for steady growth in the coming years due to increasing consumer preference for healthier food choices and a growing awareness of the nutritional benefits of brown rice over white rice. Factors such as rising health consciousness, the shift towards organic and natural products, and the increasing demand for gluten-free alternatives are driving the market growth. Additionally, the expanding global population and changing dietary preferences in emerging markets are expected to further boost the demand for brown rice. With ongoing innovations in packaging, distribution, and product offerings, as well as the emphasis on sustainable farming practices, the Global Brown Rice Market is likely to witness sustained growth and opportunities for market players to capitalize on the health and wellness trend.
In the global brown rice market, Asia dominates both in production and consumption due to its traditional preference for whole grain foods. Countries like India, China, and Thailand are major producers and consumers of brown rice in the region. North America and Europe are witnessing a growing demand for brown rice, driven by the increasing health consciousness among consumers and the rising popularity of plant-based diets. In the Middle East and Africa, brown rice consumption is gradually increasing as more consumers are becoming aware of its health benefits. Latin America is also showing a growing interest in brown rice, particularly in countries like Brazil and Mexico, where health and wellness trends are gaining momentum. Overall, the global brown rice market is expected to witness steady growth across all regions due to the increasing awareness of its nutritional value and benefits.
Global Brown Rice Market |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Global Brown Rice Market Overview |
3.1 Global Regional Macro Economic Indicators |
3.2 Global Brown Rice Market Revenues & Volume, 2021 & 2031F |
3.3 Global Brown Rice Market - Industry Life Cycle |
3.4 Global Brown Rice Market - Porter's Five Forces |
3.5 Global Brown Rice Market Revenues & Volume Share, By Regions, 2021 & 2031F |
3.6 Global Brown Rice Market Revenues & Volume Share, By Length, 2021 & 2031F |
3.7 Global Brown Rice Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.8 Global Brown Rice Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Global Brown Rice Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Global Brown Rice Market Trends |
6 Global Brown Rice Market, 2021 - 2031 |
6.1 Global Brown Rice Market, Revenues & Volume, By Length, 2021 - 2031 |
6.1.1 Overview & Analysis |
6.1.2 Global Brown Rice Market, Revenues & Volume, By long, 2021 - 2031 |
6.1.3 Global Brown Rice Market, Revenues & Volume, By Medium, 2021 - 2031 |
6.1.4 Global Brown Rice Market, Revenues & Volume, By Short, 2021 - 2031 |
6.2 Global Brown Rice Market, Revenues & Volume, By Type, 2021 - 2031 |
6.2.1 Overview & Analysis |
6.2.2 Global Brown Rice Market, Revenues & Volume, By Sweet, 2021 - 2031 |
6.2.3 Global Brown Rice Market, Revenues & Volume, By Basmati, 2021 - 2031 |
6.3 Global Brown Rice Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
6.3.1 Overview & Analysis |
6.3.2 Global Brown Rice Market, Revenues & Volume, By Supermarkets/Hypermarkets, 2021 - 2031 |
6.3.3 Global Brown Rice Market, Revenues & Volume, By Grocery Stores, 2021 - 2031 |
6.3.4 Global Brown Rice Market, Revenues & Volume, By Convenience Stores, 2021 - 2031 |
6.3.5 Global Brown Rice Market, Revenues & Volume, By Online Stores, 2021 - 2031 |
6.3.6 Global Brown Rice Market, Revenues & Volume, By Others, 2021 - 2031 |
7 North America Brown Rice Market, Overview & Analysis |
7.1 North America Brown Rice Market Revenues & Volume, 2021 - 2031 |
7.2 North America Brown Rice Market, Revenues & Volume, By Countries, 2021 - 2031 |
7.2.1 United States (US) Brown Rice Market, Revenues & Volume, 2021 - 2031 |
7.2.2 Canada Brown Rice Market, Revenues & Volume, 2021 - 2031 |
7.2.3 Rest of North America Brown Rice Market, Revenues & Volume, 2021 - 2031 |
7.3 North America Brown Rice Market, Revenues & Volume, By Length, 2021 - 2031 |
7.4 North America Brown Rice Market, Revenues & Volume, By Type, 2021 - 2031 |
7.5 North America Brown Rice Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
8 Latin America (LATAM) Brown Rice Market, Overview & Analysis |
8.1 Latin America (LATAM) Brown Rice Market Revenues & Volume, 2021 - 2031 |
8.2 Latin America (LATAM) Brown Rice Market, Revenues & Volume, By Countries, 2021 - 2031 |
8.2.1 Brazil Brown Rice Market, Revenues & Volume, 2021 - 2031 |
8.2.2 Mexico Brown Rice Market, Revenues & Volume, 2021 - 2031 |
8.2.3 Argentina Brown Rice Market, Revenues & Volume, 2021 - 2031 |
8.2.4 Rest of LATAM Brown Rice Market, Revenues & Volume, 2021 - 2031 |
8.3 Latin America (LATAM) Brown Rice Market, Revenues & Volume, By Length, 2021 - 2031 |
8.4 Latin America (LATAM) Brown Rice Market, Revenues & Volume, By Type, 2021 - 2031 |
8.5 Latin America (LATAM) Brown Rice Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
9 Asia Brown Rice Market, Overview & Analysis |
9.1 Asia Brown Rice Market Revenues & Volume, 2021 - 2031 |
9.2 Asia Brown Rice Market, Revenues & Volume, By Countries, 2021 - 2031 |
9.2.1 India Brown Rice Market, Revenues & Volume, 2021 - 2031 |
9.2.2 China Brown Rice Market, Revenues & Volume, 2021 - 2031 |
9.2.3 Japan Brown Rice Market, Revenues & Volume, 2021 - 2031 |
9.2.4 Rest of Asia Brown Rice Market, Revenues & Volume, 2021 - 2031 |
9.3 Asia Brown Rice Market, Revenues & Volume, By Length, 2021 - 2031 |
9.4 Asia Brown Rice Market, Revenues & Volume, By Type, 2021 - 2031 |
9.5 Asia Brown Rice Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
10 Africa Brown Rice Market, Overview & Analysis |
10.1 Africa Brown Rice Market Revenues & Volume, 2021 - 2031 |
10.2 Africa Brown Rice Market, Revenues & Volume, By Countries, 2021 - 2031 |
10.2.1 South Africa Brown Rice Market, Revenues & Volume, 2021 - 2031 |
10.2.2 Egypt Brown Rice Market, Revenues & Volume, 2021 - 2031 |
10.2.3 Nigeria Brown Rice Market, Revenues & Volume, 2021 - 2031 |
10.2.4 Rest of Africa Brown Rice Market, Revenues & Volume, 2021 - 2031 |
10.3 Africa Brown Rice Market, Revenues & Volume, By Length, 2021 - 2031 |
10.4 Africa Brown Rice Market, Revenues & Volume, By Type, 2021 - 2031 |
10.5 Africa Brown Rice Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
11 Europe Brown Rice Market, Overview & Analysis |
11.1 Europe Brown Rice Market Revenues & Volume, 2021 - 2031 |
11.2 Europe Brown Rice Market, Revenues & Volume, By Countries, 2021 - 2031 |
11.2.1 United Kingdom Brown Rice Market, Revenues & Volume, 2021 - 2031 |
11.2.2 Germany Brown Rice Market, Revenues & Volume, 2021 - 2031 |
11.2.3 France Brown Rice Market, Revenues & Volume, 2021 - 2031 |
11.2.4 Rest of Europe Brown Rice Market, Revenues & Volume, 2021 - 2031 |
11.3 Europe Brown Rice Market, Revenues & Volume, By Length, 2021 - 2031 |
11.4 Europe Brown Rice Market, Revenues & Volume, By Type, 2021 - 2031 |
11.5 Europe Brown Rice Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
12 Middle East Brown Rice Market, Overview & Analysis |
12.1 Middle East Brown Rice Market Revenues & Volume, 2021 - 2031 |
12.2 Middle East Brown Rice Market, Revenues & Volume, By Countries, 2021 - 2031 |
12.2.1 Saudi Arabia Brown Rice Market, Revenues & Volume, 2021 - 2031 |
12.2.2 UAE Brown Rice Market, Revenues & Volume, 2021 - 2031 |
12.2.3 Turkey Brown Rice Market, Revenues & Volume, 2021 - 2031 |
12.3 Middle East Brown Rice Market, Revenues & Volume, By Length, 2021 - 2031 |
12.4 Middle East Brown Rice Market, Revenues & Volume, By Type, 2021 - 2031 |
12.5 Middle East Brown Rice Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
13 Global Brown Rice Market Key Performance Indicators |
14 Global Brown Rice Market - Export/Import By Countries Assessment |
15 Global Brown Rice Market - Opportunity Assessment |
15.1 Global Brown Rice Market Opportunity Assessment, By Countries, 2021 & 2031F |
15.2 Global Brown Rice Market Opportunity Assessment, By Length, 2021 & 2031F |
15.3 Global Brown Rice Market Opportunity Assessment, By Type, 2021 & 2031F |
15.4 Global Brown Rice Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
16 Global Brown Rice Market - Competitive Landscape |
16.1 Global Brown Rice Market Revenue Share, By Companies, 2024 |
16.2 Global Brown Rice Market Competitive Benchmarking, By Operating and Technical Parameters |
17 Top 10 Company Profiles |
18 Recommendations |
19 Disclaimer |