China Brown Rice Market | Analysis, Trends, Industry, Revenue, Growth, Size, Share, Companies, COVID-19 IMPACT, Forecast & Value

Market Forecast By Length (long, Medium, Short), By Type (Sweet, Basmati), By Distribution Channel (Supermarkets/Hypermarkets, Grocery Stores, Convenience Stores, Online Stores, Others) And Competitive Landscape
Product Code: ETC178420 Publication Date: Jan 2022 Updated Date: Jun 2025 Product Type: Market Research Report
Publisher: 6Wresearch Author: Bhawna Singh No. of Pages: 70 No. of Figures: 35 No. of Tables: 5

China Brown Rice Market Size Growth Rate


The China Brown Rice Market may undergo a gradual slowdown in growth rates between 2025 and 2029. Starting high at 13.76% in 2025, the market steadily declines to 9.76% by 2029.

China Brown Rice Market Size Growth Rate

China Brown Rice Market Overview

The China brown rice market is witnessing steady growth driven by increasing health consciousness among consumers, and a growing awareness of the nutritional benefits of brown rice compared to white rice. Brown rice is gaining popularity due to its higher fiber content, vitamins, and minerals. The market is also influenced by the shift towards healthier eating habits and a rising trend of organic and natural foods. Key players in the China brown rice market are focusing on product innovation, packaging, and marketing strategies to cater to the evolving consumer preferences. The market is expected to continue expanding as consumers seek healthier food options, presenting opportunities for both domestic and international brands to capitalize on this growing demand for brown rice in China.

China Brown Rice Market Trends

The China Brown Rice Market is experiencing growth due to increasing health consciousness among consumers who are seeking nutritious and natural food options. Brown rice is gaining popularity as a healthier alternative to white rice, as it is less processed and retains more nutrients. The market is also being driven by the rising trend of organic and sustainable food consumption in China, with consumers placing importance on food safety and quality. Additionally, the government`s promotion of healthy eating habits and initiatives to reduce food waste are further boosting the demand for brown rice. Manufacturers are responding to these trends by introducing a variety of brown rice products and packaging innovations to attract health-conscious consumers. Overall, the China Brown Rice Market is poised for continued growth in the coming years.

China Brown Rice Market Challenges

In the China Brown Rice Market, some key challenges include consumer preferences for white rice over brown rice due to its perceived superior taste and texture, lack of awareness about the health benefits of brown rice, and limited availability and variety of high-quality brown rice products. Additionally, price sensitivity among Chinese consumers poses a challenge as brown rice is often priced higher than white rice, making it less accessible to a wider population. Furthermore, the traditional cooking methods in Chinese cuisine may not always be suitable for brown rice, leading to a lack of integration into daily meals. Overcoming these challenges will require targeted marketing campaigns to educate consumers, development of innovative brown rice products that cater to local tastes, and strategic pricing strategies to make brown rice more competitive in the market.

China Brown Rice Market Investment Opportunities

The China brown rice market offers promising investment opportunities due to increasing health consciousness and changing dietary preferences among consumers. Brown rice is gaining popularity in China as a healthier alternative to white rice, thanks to its higher nutritional content and perceived health benefits. Investors can consider opportunities in rice farming and production, distribution and marketing of brown rice products, and research and development of innovative rice varieties. Additionally, investing in sustainable farming practices and technologies to enhance brown rice production efficiency could also yield favorable returns in the growing Chinese market. Overall, the China brown rice market presents a potential for growth and profitability for investors looking to capitalize on the health food trend in the region.

China Brown Rice Market Government Policy

The Chinese government has implemented several policies related to the brown rice market to promote domestic production and consumption. These policies include subsidies for brown rice farmers, price support mechanisms to stabilize market prices, and initiatives to improve the quality and efficiency of brown rice production. Additionally, the government has launched campaigns to raise public awareness about the health benefits of consuming brown rice as part of a balanced diet. To ensure food safety and quality standards, regulatory measures have been put in place to monitor and control the production, processing, and distribution of brown rice in the market. Overall, these government policies aim to support the growth of the brown rice market in China while ensuring sustainable agricultural practices and promoting healthy eating habits among the population.

China Brown Rice Market Future Outlook

The future outlook for the China Brown Rice Market looks promising as consumer awareness of health benefits associated with brown rice continues to grow. With the increasing focus on healthy eating and lifestyle choices, the demand for brown rice is expected to rise. Additionally, the government`s push towards promoting healthier food options could further boost the market. The rise in disposable income among the middle-class population in China also presents an opportunity for the brown rice market to expand. However, challenges such as competition from other grains and the need for effective marketing strategies to educate consumers about the benefits of brown rice may impact market growth. Overall, the China Brown Rice Market is anticipated to experience steady growth in the coming years driven by changing consumer preferences and health consciousness.

Key Highlights of the Report:

  • China Brown Rice Market Outlook
  • Market Size of China Brown Rice Market, 2021
  • Forecast of China Brown Rice Market, 2031
  • Historical Data and Forecast of China Brown Rice Revenues & Volume for the Period 2018 - 2031
  • China Brown Rice Market Trend Evolution
  • China Brown Rice Market Drivers and Challenges
  • China Brown Rice Price Trends
  • China Brown Rice Porter's Five Forces
  • China Brown Rice Industry Life Cycle
  • Historical Data and Forecast of China Brown Rice Market Revenues & Volume By Length for the Period 2018 - 2031
  • Historical Data and Forecast of China Brown Rice Market Revenues & Volume By long for the Period 2018 - 2031
  • Historical Data and Forecast of China Brown Rice Market Revenues & Volume By Medium for the Period 2018 - 2031
  • Historical Data and Forecast of China Brown Rice Market Revenues & Volume By Short for the Period 2018 - 2031
  • Historical Data and Forecast of China Brown Rice Market Revenues & Volume By Type for the Period 2018 - 2031
  • Historical Data and Forecast of China Brown Rice Market Revenues & Volume By Sweet for the Period 2018 - 2031
  • Historical Data and Forecast of China Brown Rice Market Revenues & Volume By Basmati for the Period 2018 - 2031
  • Historical Data and Forecast of China Brown Rice Market Revenues & Volume By Distribution Channel for the Period 2018 - 2031
  • Historical Data and Forecast of China Brown Rice Market Revenues & Volume By Supermarkets/Hypermarkets for the Period 2018 - 2031
  • Historical Data and Forecast of China Brown Rice Market Revenues & Volume By Grocery Stores for the Period 2018 - 2031
  • Historical Data and Forecast of China Brown Rice Market Revenues & Volume By Convenience Stores for the Period 2018 - 2031
  • Historical Data and Forecast of China Brown Rice Market Revenues & Volume By Online Stores for the Period 2018 - 2031
  • Historical Data and Forecast of China Brown Rice Market Revenues & Volume By Others for the Period 2018 - 2031
  • China Brown Rice Import Export Trade Statistics
  • Market Opportunity Assessment By Length
  • Market Opportunity Assessment By Type
  • Market Opportunity Assessment By Distribution Channel
  • China Brown Rice Top Companies Market Share
  • China Brown Rice Competitive Benchmarking By Technical and Operational Parameters
  • China Brown Rice Company Profiles
  • China Brown Rice Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 China Brown Rice Market Overview

3.1 China Country Macro Economic Indicators

3.2 China Brown Rice Market Revenues & Volume, 2021 & 2031F

3.3 China Brown Rice Market - Industry Life Cycle

3.4 China Brown Rice Market - Porter's Five Forces

3.5 China Brown Rice Market Revenues & Volume Share, By Length, 2021 & 2031F

3.6 China Brown Rice Market Revenues & Volume Share, By Type, 2021 & 2031F

3.7 China Brown Rice Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F

4 China Brown Rice Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.3 Market Restraints

5 China Brown Rice Market Trends

6 China Brown Rice Market, By Types

6.1 China Brown Rice Market, By Length

6.1.1 Overview and Analysis

6.1.2 China Brown Rice Market Revenues & Volume, By Length, 2018 - 2031F

6.1.3 China Brown Rice Market Revenues & Volume, By long, 2018 - 2031F

6.1.4 China Brown Rice Market Revenues & Volume, By Medium, 2018 - 2031F

6.1.5 China Brown Rice Market Revenues & Volume, By Short, 2018 - 2031F

6.2 China Brown Rice Market, By Type

6.2.1 Overview and Analysis

6.2.2 China Brown Rice Market Revenues & Volume, By Sweet, 2018 - 2031F

6.2.3 China Brown Rice Market Revenues & Volume, By Basmati, 2018 - 2031F

6.3 China Brown Rice Market, By Distribution Channel

6.3.1 Overview and Analysis

6.3.2 China Brown Rice Market Revenues & Volume, By Supermarkets/Hypermarkets, 2018 - 2031F

6.3.3 China Brown Rice Market Revenues & Volume, By Grocery Stores, 2018 - 2031F

6.3.4 China Brown Rice Market Revenues & Volume, By Convenience Stores, 2018 - 2031F

6.3.5 China Brown Rice Market Revenues & Volume, By Online Stores, 2018 - 2031F

6.3.6 China Brown Rice Market Revenues & Volume, By Others, 2018 - 2031F

7 China Brown Rice Market Import-Export Trade Statistics

7.1 China Brown Rice Market Export to Major Countries

7.2 China Brown Rice Market Imports from Major Countries

8 China Brown Rice Market Key Performance Indicators

9 China Brown Rice Market - Opportunity Assessment

9.1 China Brown Rice Market Opportunity Assessment, By Length, 2021 & 2031F

9.2 China Brown Rice Market Opportunity Assessment, By Type, 2021 & 2031F

9.3 China Brown Rice Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F

10 China Brown Rice Market - Competitive Landscape

10.1 China Brown Rice Market Revenue Share, By Companies, 2021

10.2 China Brown Rice Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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