| Product Code: ETC8838991 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Philippines` custom printing import shipments continued to show a steady growth trajectory, with top exporting countries being Metropolitan France, China, Canada, Singapore, and Japan. The market displayed low concentration levels as indicated by the Herfindahl-Hirschman Index (HHI). With a solid compound annual growth rate (CAGR) of 6.06% from 2020 to 2024, the industry maintained a positive momentum. Moreover, the growth rate of 2.08% from 2023 to 2024 indicates a sustained upward trend, reflecting the resilience and attractiveness of the Philippines market for custom printing imports.

The custom printing market spans apparel, corporate gifts, packaging, and promotional materials. With growth in SMEs, online retail, and personalization trends, demand is strong. Digital printing technologies and ecommerce platforms are reshaping customer access and production capabilities.
The custom printing market in the Philippines is flourishing due to strong demand from e-commerce businesses, promotional product suppliers, and event organizers. Consumers and businesses alike are increasingly ordering custom merchandise including apparel, mugs, stationery, and packaging materials, often through online platforms.
Custom printing services in the Philippines face intense price competition and rising costs of printing materials like ink and specialty paper. Many SMEs still rely on traditional printing methods, limiting demand for modern digital customization. Additionally, weak copyright enforcement dissuades investments in personalized or branded merchandise.
The custom printing market in the Philippines is expanding due to demand from SMEs, events, and e-commerce sellers. Investors can benefit by establishing digital print shops or platforms offering on-demand printing for apparel, packaging, signage, and gifts. Integration with online design tools and order management systems will drive customer acquisition and retention.
Printing servicesfrom packaging to textilesare overseen by DTI licensing and product standards. Environmental regulations from DENR apply to chemical and ink usage and emissions. Manufacturers using eco-inks can access incentives under green certification programs and the Green Jobs Act.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Custom Printing Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Custom Printing Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Custom Printing Market - Industry Life Cycle |
3.4 Philippines Custom Printing Market - Porter's Five Forces |
3.5 Philippines Custom Printing Market Revenues & Volume Share, By Printing Technique, 2021 & 2031F |
3.6 Philippines Custom Printing Market Revenues & Volume Share, By Design, 2021 & 2031F |
3.7 Philippines Custom Printing Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 Philippines Custom Printing Market Revenues & Volume Share, By End-Use, 2021 & 2031F |
3.9 Philippines Custom Printing Market Revenues & Volume Share, By Commercial Enterprise Size, 2021 & 2031F |
4 Philippines Custom Printing Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for personalized and customized products |
4.2.2 Growth in e-commerce and online shopping trends |
4.2.3 Technological advancements in digital printing and customization capabilities |
4.3 Market Restraints |
4.3.1 Intense competition from local and international custom printing providers |
4.3.2 Fluctuating raw material prices impacting production costs |
4.3.3 Economic uncertainties affecting consumer spending on custom printing services |
5 Philippines Custom Printing Market Trends |
6 Philippines Custom Printing Market, By Types |
6.1 Philippines Custom Printing Market, By Printing Technique |
6.1.1 Overview and Analysis |
6.1.2 Philippines Custom Printing Market Revenues & Volume, By Printing Technique, 2021- 2031F |
6.1.3 Philippines Custom Printing Market Revenues & Volume, By Screen Printing, 2021- 2031F |
6.1.4 Philippines Custom Printing Market Revenues & Volume, By Digital Printing, 2021- 2031F |
6.1.5 Philippines Custom Printing Market Revenues & Volume, By Plot Printing, 2021- 2031F |
6.1.6 Philippines Custom Printing Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Philippines Custom Printing Market, By Design |
6.2.1 Overview and Analysis |
6.2.2 Philippines Custom Printing Market Revenues & Volume, By Graphic Design, 2021- 2031F |
6.2.3 Philippines Custom Printing Market Revenues & Volume, By Artwork, 2021- 2031F |
6.3 Philippines Custom Printing Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Philippines Custom Printing Market Revenues & Volume, By Clothing, 2021- 2031F |
6.3.3 Philippines Custom Printing Market Revenues & Volume, By Business Cards, 2021- 2031F |
6.3.4 Philippines Custom Printing Market Revenues & Volume, By Marketing Material, 2021- 2031F |
6.3.5 Philippines Custom Printing Market Revenues & Volume, By Packaging, 2021- 2031F |
6.3.6 Philippines Custom Printing Market Revenues & Volume, By Stationery, 2021- 2031F |
6.3.7 Philippines Custom Printing Market Revenues & Volume, By Others, 2021- 2031F |
6.4 Philippines Custom Printing Market, By End-Use |
6.4.1 Overview and Analysis |
6.4.2 Philippines Custom Printing Market Revenues & Volume, By Commercial, 2021- 2031F |
6.4.3 Philippines Custom Printing Market Revenues & Volume, By Personal, 2021- 2031F |
6.5 Philippines Custom Printing Market, By Commercial Enterprise Size |
6.5.1 Overview and Analysis |
6.5.2 Philippines Custom Printing Market Revenues & Volume, By Micro Enterprises, 2021- 2031F |
6.5.3 Philippines Custom Printing Market Revenues & Volume, By Small Enterprises, 2021- 2031F |
6.5.4 Philippines Custom Printing Market Revenues & Volume, By Medium Enterprises, 2021- 2031F |
6.5.5 Philippines Custom Printing Market Revenues & Volume, By Large Enterprises, 2021- 2031F |
7 Philippines Custom Printing Market Import-Export Trade Statistics |
7.1 Philippines Custom Printing Market Export to Major Countries |
7.2 Philippines Custom Printing Market Imports from Major Countries |
8 Philippines Custom Printing Market Key Performance Indicators |
8.1 Average order value per customer |
8.2 Repeat purchase rate |
8.3 Customer satisfaction score |
8.4 Website traffic and conversion rates |
8.5 Number of new product launches in the custom printing market |
9 Philippines Custom Printing Market - Opportunity Assessment |
9.1 Philippines Custom Printing Market Opportunity Assessment, By Printing Technique, 2021 & 2031F |
9.2 Philippines Custom Printing Market Opportunity Assessment, By Design, 2021 & 2031F |
9.3 Philippines Custom Printing Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 Philippines Custom Printing Market Opportunity Assessment, By End-Use, 2021 & 2031F |
9.5 Philippines Custom Printing Market Opportunity Assessment, By Commercial Enterprise Size, 2021 & 2031F |
10 Philippines Custom Printing Market - Competitive Landscape |
10.1 Philippines Custom Printing Market Revenue Share, By Companies, 2024 |
10.2 Philippines Custom Printing Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |