Product Code: ETC322049 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The deodorants and antiperspirants market in the Philippines has witnessed steady growth in recent years. The CAGR for this market has been around 7.8%. This growth can be attributed to increasing urbanization, changing lifestyles, and a greater emphasis on personal grooming and hygiene.
The Philippines deodorants and antiperspirants market has witnessed robust growth, primarily driven by evolving grooming preferences and hygiene consciousness among the population. As individuals prioritize personal grooming and odor control, the demand for deodorants and antiperspirants has surged. Moreover, urbanization and the influence of media have further accentuated the importance of personal grooming, propelling market expansion.
The Philippines Deodorants and Antiperspirants market encounter several challenges as it seeks to expand. A significant challenge is the prevailing cultural preference for traditional personal care remedies over commercial deodorant products. Natural and home-remedy alternatives are often favored, posing a hurdle for market growth. Additionally, the country`s humid climate might lead to higher consumer expectations from deodorant products, requiring advanced formulations. Balancing affordability and performance is another challenge, as consumers might be reluctant to spend on premium products. The market also faces competition from international brands that have strong brand recognition. Local brands must differentiate themselves through innovative marketing strategies and tailor their products to suit the climate and consumer preferences.
The Philippines deodorants and antiperspirants market has faced challenges in terms of reduced consumer spending on personal care products during lockdowns. However, with the reopening of retail stores and improved consumer confidence, the market is anticipated to witness a gradual recovery.
Key players in the Philippines deodorants and antiperspirants market include Unilever PLC, The Procter & Gamble Co., and Beiersdorf AG.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Deodorants And Antiperspirants Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Deodorants And Antiperspirants Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Deodorants And Antiperspirants Market - Industry Life Cycle |
3.4 Philippines Deodorants And Antiperspirants Market - Porter's Five Forces |
3.5 Philippines Deodorants And Antiperspirants Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Philippines Deodorants And Antiperspirants Market Revenues & Volume Share, By Consumer Orientation, 2021 & 2031F |
3.7 Philippines Deodorants And Antiperspirants Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
4 Philippines Deodorants And Antiperspirants Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about personal hygiene and grooming among consumers in the Philippines |
4.2.2 Rising disposable income leading to higher spending on personal care products |
4.2.3 Growing urbanization and changing lifestyles driving the demand for deodorants and antiperspirants |
4.3 Market Restraints |
4.3.1 Intense competition among existing market players leading to pricing pressures |
4.3.2 Concerns about the use of chemicals in deodorants and antiperspirants impacting consumer preferences |
4.3.3 Economic uncertainties affecting consumer purchasing power and discretionary spending |
5 Philippines Deodorants And Antiperspirants Market Trends |
6 Philippines Deodorants And Antiperspirants Market, By Types |
6.1 Philippines Deodorants And Antiperspirants Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Philippines Deodorants And Antiperspirants Market Revenues & Volume, By Product, 2021-2031F |
6.1.3 Philippines Deodorants And Antiperspirants Market Revenues & Volume, By Deodorants, 2021-2031F |
6.1.4 Philippines Deodorants And Antiperspirants Market Revenues & Volume, By Antiperspirants, 2021-2031F |
6.2 Philippines Deodorants And Antiperspirants Market, By Consumer Orientation |
6.2.1 Overview and Analysis |
6.2.2 Philippines Deodorants And Antiperspirants Market Revenues & Volume, By Deodorants and Antiperspirants for Women, 2021-2031F |
6.2.3 Philippines Deodorants And Antiperspirants Market Revenues & Volume, By Deodorants and Antiperspirants for Men, 2021-2031F |
6.2.4 Philippines Deodorants And Antiperspirants Market Revenues & Volume, By Unisex Deodorants and Antiperspirants, 2021-2031F |
6.3 Philippines Deodorants And Antiperspirants Market, By Sales Channel |
6.3.1 Overview and Analysis |
6.3.2 Philippines Deodorants And Antiperspirants Market Revenues & Volume, By Modern Trade, 2021-2031F |
6.3.3 Philippines Deodorants And Antiperspirants Market Revenues & Volume, By Drug Stores, 2021-2031F |
6.3.4 Philippines Deodorants And Antiperspirants Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.3.5 Philippines Deodorants And Antiperspirants Market Revenues & Volume, By Beauty Stores, 2021-2031F |
6.3.6 Philippines Deodorants And Antiperspirants Market Revenues & Volume, By Online Retail, 2021-2031F |
6.3.7 Philippines Deodorants And Antiperspirants Market Revenues & Volume, By Other Sales Channels, 2021-2031F |
7 Philippines Deodorants And Antiperspirants Market Import-Export Trade Statistics |
7.1 Philippines Deodorants And Antiperspirants Market Export to Major Countries |
7.2 Philippines Deodorants And Antiperspirants Market Imports from Major Countries |
8 Philippines Deodorants And Antiperspirants Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms for deodorant and antiperspirant brands |
8.2 Number of new product launches and innovations in the market |
8.3 Consumer perception surveys on product effectiveness and safety |
8.4 Sustainability initiatives adopted by companies in the deodorants and antiperspirants market |
8.5 Number of distribution channels and retail outlets stocking a diverse range of deodorant and antiperspirant products |
9 Philippines Deodorants And Antiperspirants Market - Opportunity Assessment |
9.1 Philippines Deodorants And Antiperspirants Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Philippines Deodorants And Antiperspirants Market Opportunity Assessment, By Consumer Orientation, 2021 & 2031F |
9.3 Philippines Deodorants And Antiperspirants Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
10 Philippines Deodorants And Antiperspirants Market - Competitive Landscape |
10.1 Philippines Deodorants And Antiperspirants Market Revenue Share, By Companies, 2024 |
10.2 Philippines Deodorants And Antiperspirants Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |