Product Code: ETC8839106 | Publication Date: Sep 2024 | Updated Date: Jun 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The DIY home improvement market in the Philippines is expanding due to rising housing ownership among the middle class and increasing interest in interior design. Lockdowns during the pandemic accelerated DIY culture, with consumers investing in tools, paint, hardware, and home décor. Key players include hardware stores and local chains offering DIY kits and online tutorials, although limited technical skills among consumers can restrain growth.
The home improvement market in the Philippines is rapidly evolving with increased consumer focus on customization, renovation, and smart home integration. Rising disposable incomes and expanding urban housing markets drive demand for DIY tools and materials. Online tutorials and community platforms empower homeowners to undertake projects themselves. The market is also seeing growth in sustainable and energy-efficient products.
This market faces barriers including a fragmented retail landscape with limited availability of specialized products in rural areas. Consumers often lack adequate technical knowledge, which constrains demand for complex DIY solutions. Additionally, the influx of cheaper imported products sometimes undercuts local suppliers, creating competitive pressures that affect product quality perceptions.
The DIY home improvement market is experiencing growth supported by rising home ownership, urbanization, and digital influence on consumer behavior. Investments can focus on supplying tools, materials, and instructional content tailored to Filipino homeowners preferences and needs. Establishing brick-and-mortar stores complemented by online sales platforms improves market coverage. Partnering with influencers and providing workshops fosters community engagement and brand loyalty.
The government supports the DIY home improvement market by encouraging safe building practices and compliance with national building codes. Policies from agencies like the Housing and Land Use Regulatory Board (HLURB) and the Department of Public Works and Highways (DPWH) ensure that home improvement activities meet safety, zoning, and environmental standards. Furthermore, consumer protection laws regulate the quality of tools and materials sold in the market.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines DIY Home Improvement Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines DIY Home Improvement Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines DIY Home Improvement Market - Industry Life Cycle |
3.4 Philippines DIY Home Improvement Market - Porter's Five Forces |
3.5 Philippines DIY Home Improvement Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Philippines DIY Home Improvement Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Philippines DIY Home Improvement Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Philippines DIY Home Improvement Market Trends |
6 Philippines DIY Home Improvement Market, By Types |
6.1 Philippines DIY Home Improvement Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines DIY Home Improvement Market Revenues & Volume, By Product Type, 2021- 2031F |
6.1.3 Philippines DIY Home Improvement Market Revenues & Volume, By Lumber and Landscape Management, 2021- 2031F |
6.1.4 Philippines DIY Home Improvement Market Revenues & Volume, By Decor and Indoor Garden, 2021- 2031F |
6.1.5 Philippines DIY Home Improvement Market Revenues & Volume, By Kitchen, 2021- 2031F |
6.1.6 Philippines DIY Home Improvement Market Revenues & Volume, By Painting and Wallpaper, 2021- 2031F |
6.1.7 Philippines DIY Home Improvement Market Revenues & Volume, By Tools and Hardware, 2021- 2031F |
6.1.8 Philippines DIY Home Improvement Market Revenues & Volume, By Building materials, 2021- 2031F |
6.1.9 Philippines DIY Home Improvement Market Revenues & Volume, By Other Stores, 2021- 2031F |
6.1.10 Philippines DIY Home Improvement Market Revenues & Volume, By Other Stores, 2021- 2031F |
6.2 Philippines DIY Home Improvement Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Philippines DIY Home Improvement Market Revenues & Volume, By DIY Home Improvement Stores, 2021- 2031F |
6.2.3 Philippines DIY Home Improvement Market Revenues & Volume, By Specialty Stores, 2021- 2031F |
6.2.4 Philippines DIY Home Improvement Market Revenues & Volume, By Online, 2021- 2031F |
6.2.5 Philippines DIY Home Improvement Market Revenues & Volume, By Other Stores, 2021- 2031F |
7 Philippines DIY Home Improvement Market Import-Export Trade Statistics |
7.1 Philippines DIY Home Improvement Market Export to Major Countries |
7.2 Philippines DIY Home Improvement Market Imports from Major Countries |
8 Philippines DIY Home Improvement Market Key Performance Indicators |
9 Philippines DIY Home Improvement Market - Opportunity Assessment |
9.1 Philippines DIY Home Improvement Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Philippines DIY Home Improvement Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Philippines DIY Home Improvement Market - Competitive Landscape |
10.1 Philippines DIY Home Improvement Market Revenue Share, By Companies, 2024 |
10.2 Philippines DIY Home Improvement Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |