Product Code: ETC8839776 | Publication Date: Sep 2024 | Updated Date: Jun 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The draught beer market benefits from a vibrant hospitality sector and changing consumer preferences towards premium and craft brews. Increasing popularity of tap beer in bars, pubs, and hotels, particularly in urban areas and tourist destinations, is encouraging investments in microbreweries and local beer production.
The draught beer market in the Philippines is experiencing moderate growth, driven by a youthful consumer base, tourism, and the growing popularity of gastropubs and local breweries. As lifestyle shifts favor artisanal and premium alcohol experiences, more establishments are investing in draught systems. However, market expansion is somewhat limited by high equipment costs and the dominance of bottled beer among lower-income segments.
The draught beer market is challenged by the need for specialized storage and dispensing equipment, which can be costly to maintain. Consumer preferences are shifting towards craft and bottled beers, limiting draught beer sales growth. Regulatory restrictions on alcohol advertising and licensing add operational complexity. Additionally, seasonal demand fluctuations impact inventory management and profitability.
The draught beer market in the Philippines is expanding due to rising consumer interest in craft beers and premium beverage experiences. Investments in brewery facilities, cold chain logistics, and bar/taproom networks provide opportunities for growth. Marketing campaigns focused on local flavors and quality can attract urban millennials and tourists. Collaborations with restaurants and event organizers further increase brand visibility and sales.
The draught beer market is regulated by the Food and Drug Administration (FDA) and the Bureau of Internal Revenue (BIR). All beer products, including those served on tap, must comply with alcohol beverage regulations and sanitation standards. Excise tax policies impact pricing, and licensing requirements apply to establishments serving alcohol. The government also monitors compliance with health warnings and advertising regulations under the Department of Health (DOH).
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Draught Beer Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Draught Beer Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Draught Beer Market - Industry Life Cycle |
3.4 Philippines Draught Beer Market - Porter's Five Forces |
3.5 Philippines Draught Beer Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Philippines Draught Beer Market Revenues & Volume Share, By Production, 2021 & 2031F |
3.7 Philippines Draught Beer Market Revenues & Volume Share, By Category, 2021 & 2031F |
3.8 Philippines Draught Beer Market Revenues & Volume Share, By End Use, 2021 & 2031F |
4 Philippines Draught Beer Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Philippines Draught Beer Market Trends |
6 Philippines Draught Beer Market, By Types |
6.1 Philippines Draught Beer Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines Draught Beer Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Philippines Draught Beer Market Revenues & Volume, By Keg Beer, 2021- 2031F |
6.1.4 Philippines Draught Beer Market Revenues & Volume, By Cask Beer, 2021- 2031F |
6.2 Philippines Draught Beer Market, By Production |
6.2.1 Overview and Analysis |
6.2.2 Philippines Draught Beer Market Revenues & Volume, By Macro Breweries, 2021- 2031F |
6.2.3 Philippines Draught Beer Market Revenues & Volume, By Microbreweries, 2021- 2031F |
6.3 Philippines Draught Beer Market, By Category |
6.3.1 Overview and Analysis |
6.3.2 Philippines Draught Beer Market Revenues & Volume, By Super Premium, 2021- 2031F |
6.3.3 Philippines Draught Beer Market Revenues & Volume, By Premium, 2021- 2031F |
6.3.4 Philippines Draught Beer Market Revenues & Volume, By Regular, 2021- 2031F |
6.4 Philippines Draught Beer Market, By End Use |
6.4.1 Overview and Analysis |
6.4.2 Philippines Draught Beer Market Revenues & Volume, By Commercial Use, 2021- 2031F |
6.4.3 Philippines Draught Beer Market Revenues & Volume, By Home Use, 2021- 2031F |
7 Philippines Draught Beer Market Import-Export Trade Statistics |
7.1 Philippines Draught Beer Market Export to Major Countries |
7.2 Philippines Draught Beer Market Imports from Major Countries |
8 Philippines Draught Beer Market Key Performance Indicators |
9 Philippines Draught Beer Market - Opportunity Assessment |
9.1 Philippines Draught Beer Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Philippines Draught Beer Market Opportunity Assessment, By Production, 2021 & 2031F |
9.3 Philippines Draught Beer Market Opportunity Assessment, By Category, 2021 & 2031F |
9.4 Philippines Draught Beer Market Opportunity Assessment, By End Use, 2021 & 2031F |
10 Philippines Draught Beer Market - Competitive Landscape |
10.1 Philippines Draught Beer Market Revenue Share, By Companies, 2024 |
10.2 Philippines Draught Beer Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |