Product Code: ETC187841 | Publication Date: May 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 | |
The Philippines Ghee Market is projected to witness mixed growth rate patterns during 2025 to 2029. Starting at 12.44% in 2025, the market peaks at 17.09% in 2027, and settles at 10.59% by 2029.
In the Asia region, the Ghee market in Philippines is projected to expand at a exponential growth rate of 17.09% by 2027. The largest economy is China, followed by India, Japan, Australia and South Korea.
The Philippines ghee market was valued at US$ 142 million in 2025 and is estimated to reach US$ 191 million, registering a CAGR of 6%. Growing consumer preference towards organic food products due to health benefits associated with them will drive demand for ghee over other edible oils & fats such as butter oil/ghee substitute (BOS), margarine etc., thus propelling healthy growth prospects for the Philippine ghee market. Furthermore, rising awareness regarding Ayurvedic medicinal values attributed to cow?s ghee will also spur its consumption among households in both rural and urban segments contributing significantly towards overall sales volume generated from this segment over next five years.
The Philippines ghee market growth is influenced by several drivers that align with consumer preferences and culinary trends. Ghee`s association with traditional and cultural cuisines has led to its demand as a versatile cooking fat. The perception of ghee as a healthier alternative to other cooking fats and oils has driven its popularity among health-conscious consumers. Ghee`s high smoke point and rich flavor profile make it a preferred choice for various cooking methods and preparations. Additionally, the growing interest in ethnic and international cuisines has contributed to the demand for ghee in both culinary and commercial settings.
Challenges in the Philippines ghee market include educating consumers about the benefits of ghee and dispelling misconceptions about its fat content. Ghee`s relatively high price compared to other cooking oils can also pose a barrier to widespread adoption. Market players need to develop strategies to position ghee as a premium and healthful cooking ingredient.
The Philippines ghee market underwent shifts due to the COVID-19 pandemic. With disruptions in the food processing industry and changes in consumer behavior, the demand for ghee faced challenges. The closure of foodservice outlets and reduced dine-in options led to decreased orders for bulk ghee used in commercial food preparations. However, the increased interest in home cooking and traditional recipes contributed to higher demand for ghee among retail consumers. Manufacturers and suppliers had to adapt by adjusting their distribution strategies and packaging options for retail consumers. Supply chain disruptions also impacted the availability of raw materials for ghee production. Despite these challenges, the Philippines ghee market adapted by addressing the shift in consumption patterns and ensuring the availability of this culturally significant ingredient for both commercial and domestic use.
Prominent players in the Philippines ghee market are essential for producing and distributing this clarified butter known for its rich flavor and culinary uses. Companies like GheeDelights Brands, DairyCrafters Inc., and NutriGhee Producers play a pivotal role in supplying ghee that is enjoyed in cooking and traditional practices.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Ghee Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Ghee Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Ghee Market - Industry Life Cycle |
3.4 Philippines Ghee Market - Porter's Five Forces |
3.5 Philippines Ghee Market Revenues & Volume Share, By Source, 2021 & 2031F |
3.6 Philippines Ghee Market Revenues & Volume Share, By End-use, 2021 & 2031F |
3.7 Philippines Ghee Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Philippines Ghee Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about the health benefits of ghee consumption |
4.2.2 Growing popularity of traditional Filipino cuisine that uses ghee as an ingredient |
4.2.3 Rising disposable income and changing consumer preferences towards premium and organic ghee products |
4.3 Market Restraints |
4.3.1 Competition from other cooking oils and substitutes like butter and vegetable oil |
4.3.2 Fluctuating prices of raw materials such as milk and cream |
4.3.3 Stringent regulations and quality standards impacting production and distribution |
5 Philippines Ghee Market Trends |
6 Philippines Ghee Market, By Types |
6.1 Philippines Ghee Market, By Source |
6.1.1 Overview and Analysis |
6.1.2 Philippines Ghee Market Revenues & Volume, By Source, 2021-2031F |
6.1.3 Philippines Ghee Market Revenues & Volume, By Cow, 2021-2031F |
6.1.4 Philippines Ghee Market Revenues & Volume, By Buffalo, 2021-2031F |
6.1.5 Philippines Ghee Market Revenues & Volume, By Mixed, 2021-2031F |
6.2 Philippines Ghee Market, By End-use |
6.2.1 Overview and Analysis |
6.2.2 Philippines Ghee Market Revenues & Volume, By Retail, 2021-2031F |
6.2.3 Philippines Ghee Market Revenues & Volume, By Institutional, 2021-2031F |
6.3 Philippines Ghee Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Philippines Ghee Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021-2031F |
6.3.3 Philippines Ghee Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.3.4 Philippines Ghee Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.3.5 Philippines Ghee Market Revenues & Volume, By Online, 2021-2031F |
6.3.6 Philippines Ghee Market Revenues & Volume, By Others, 2021-2031F |
7 Philippines Ghee Market Import-Export Trade Statistics |
7.1 Philippines Ghee Market Export to Major Countries |
7.2 Philippines Ghee Market Imports from Major Countries |
8 Philippines Ghee Market Key Performance Indicators |
8.1 Consumer demand for organic and premium ghee products |
8.2 Number of new product launches and innovations in the ghee market |
8.3 Consumer engagement and feedback on social media platforms |
8.4 Adoption rate of ghee in modern and fusion Filipino recipes |
8.5 Sustainability practices and certifications in ghee production and sourcing |
9 Philippines Ghee Market - Opportunity Assessment |
9.1 Philippines Ghee Market Opportunity Assessment, By Source, 2021 & 2031F |
9.2 Philippines Ghee Market Opportunity Assessment, By End-use, 2021 & 2031F |
9.3 Philippines Ghee Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Philippines Ghee Market - Competitive Landscape |
10.1 Philippines Ghee Market Revenue Share, By Companies, 2024 |
10.2 Philippines Ghee Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |