| Product Code: ETC8842275 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Deep | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Philippines` import market for gluten-free baking mixes saw a significant increase in concentration in 2024, with the top exporting countries being the USA, Indonesia, Singapore, Malaysia, and New Zealand. Despite a negative compound annual growth rate (CAGR) from 2020 to 2024, the market experienced a notable growth spurt of 26.88% from 2023 to 2024. This suggests a growing demand for gluten-free products in the Philippines, with key players from various countries capitalizing on this trend to cater to the market`s evolving needs.

The increasing number of consumers embracing gluten-free diets is driving demand for gluten-free baking mixes in the Philippines. These pre-packaged mixes allow for easy preparation of gluten-free baked goods at home. With rising awareness of celiac disease and gluten sensitivity, manufacturers are developing innovative formulations using alternative flours and natural ingredients.
The convenience and versatility of gluten-free baking mixes are key drivers of market growth in the Philippines. These mixes cater to both individuals with gluten intolerance and consumers seeking healthier baking alternatives. The rise in home baking, fueled by increased health awareness and lifestyle changes, is boosting demand. Additionally, food manufacturers are introducing innovative and fortified gluten-free baking mixes to attract a broader audience. The expansion of retail and e-commerce channels is also making gluten-free baking mixes more accessible to consumers.
Gluten-free baking mixes in the Philippines are hindered by a lack of consumer knowledge and a small target audience. High costs of alternative flours such as almond, coconut, and rice flour make these mixes expensive. Additionally, many home bakers find gluten-free baking challenging due to differences in texture and consistency, limiting repeat purchases. The market also faces competition from ready-made gluten-free bakery products.
The convenience trend is shaping consumer preferences, leading to a rising demand for gluten-free baking mixes. Ready-to-use gluten-free cake, bread, and pancake mixes offer an easy baking solution for home bakers and food service businesses. Investors can capitalize on this trend by developing innovative, high-quality baking mix products enriched with fiber, protein, and natural sweeteners. Expanding distribution channels, including online retail and health-conscious grocery stores, will be crucial for market penetration. Collaborations with local bakeries and cafes to use gluten-free mixes in their offerings can further boost demand.
The government is promoting the gluten-free baking mixes market by enforcing strict labeling laws and providing research grants for alternative flour sources. Policies supporting food manufacturing innovations encourage local production of allergen-free baking products. The FDA ensures compliance with food safety regulations to maintain product integrity.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Gluten Free Baking Mixes Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Gluten Free Baking Mixes Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Gluten Free Baking Mixes Market - Industry Life Cycle |
3.4 Philippines Gluten Free Baking Mixes Market - Porter's Five Forces |
3.5 Philippines Gluten Free Baking Mixes Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Philippines Gluten Free Baking Mixes Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Philippines Gluten Free Baking Mixes Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness and awareness about gluten intolerance among consumers in the Philippines |
4.2.2 Growing demand for gluten-free products due to the rise in lifestyle diseases such as diabetes and obesity |
4.2.3 Expansion of distribution channels and availability of gluten-free baking mixes in retail stores and online platforms |
4.3 Market Restraints |
4.3.1 High cost of gluten-free baking mixes compared to traditional baking mixes |
4.3.2 Limited awareness and education about gluten-free baking and its benefits among consumers in the Philippines |
5 Philippines Gluten Free Baking Mixes Market Trends |
6 Philippines Gluten Free Baking Mixes Market, By Types |
6.1 Philippines Gluten Free Baking Mixes Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Philippines Gluten Free Baking Mixes Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 Philippines Gluten Free Baking Mixes Market Revenues & Volume, By Cakes & Pastries, 2021- 2031F |
6.1.4 Philippines Gluten Free Baking Mixes Market Revenues & Volume, By Bread, 2021- 2031F |
6.1.5 Philippines Gluten Free Baking Mixes Market Revenues & Volume, By Pizza, 2021- 2031F |
6.1.6 Philippines Gluten Free Baking Mixes Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Philippines Gluten Free Baking Mixes Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Philippines Gluten Free Baking Mixes Market Revenues & Volume, By Grocery Stores, 2021- 2031F |
6.2.3 Philippines Gluten Free Baking Mixes Market Revenues & Volume, By Mass Merchandiser, 2021- 2031F |
6.2.4 Philippines Gluten Free Baking Mixes Market Revenues & Volume, By Independent Natural or Health Food Store, 2021- 2031F |
6.2.5 Philippines Gluten Free Baking Mixes Market Revenues & Volume, By Club Stores, 2021- 2031F |
6.2.6 Philippines Gluten Free Baking Mixes Market Revenues & Volume, By Drug Stores, 2021- 2031F |
6.2.7 Philippines Gluten Free Baking Mixes Market Revenues & Volume, By Others, 2021- 2031F |
7 Philippines Gluten Free Baking Mixes Market Import-Export Trade Statistics |
7.1 Philippines Gluten Free Baking Mixes Market Export to Major Countries |
7.2 Philippines Gluten Free Baking Mixes Market Imports from Major Countries |
8 Philippines Gluten Free Baking Mixes Market Key Performance Indicators |
8.1 Percentage increase in the number of gluten-free baking mix brands available in the Philippines market |
8.2 Growth in the number of specialty gluten-free bakeries offering gluten-free baking mixes |
8.3 Increase in the number of social media influencers promoting gluten-free baking mixes in the Philippines |
9 Philippines Gluten Free Baking Mixes Market - Opportunity Assessment |
9.1 Philippines Gluten Free Baking Mixes Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Philippines Gluten Free Baking Mixes Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Philippines Gluten Free Baking Mixes Market - Competitive Landscape |
10.1 Philippines Gluten Free Baking Mixes Market Revenue Share, By Companies, 2024 |
10.2 Philippines Gluten Free Baking Mixes Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |