Product Code: ETC8844025 | Publication Date: Sep 2024 | Updated Date: Apr 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The kiwi fruit market is growing as health-conscious Filipino consumers embrace imported fruits rich in vitamins and antioxidants. While domestic production is limited, rising imports from New Zealand and China support supply. The fruit is gaining popularity in retail supermarkets and foodservice establishments.
The kiwi fruit market in the Philippines is expanding steadily due to growing consumer interest in nutritious and exotic fruits. Kiwi is increasingly popular for its high vitamin C content and antioxidant benefits. Imports primarily come from New Zealand and China, supplying supermarkets, hotels, and foodservice outlets. Rising health awareness, premium grocery retail growth, and product promotions are boosting consumption. However, price sensitivity and limited local cultivation restrict broader market penetration.
The kiwi fruit market faces barriers such as limited local cultivation due to unsuitable climate and low consumer familiarity with the fruit. High import prices discourage regular consumption, and perishability complicates distribution. Retailers often hesitate to stock kiwi due to slow turnover and storage challenges.
Kiwi fruit consumption is increasing in the Philippines due to its perceived health benefits and growing middle-class affluence. Investors can explore cold chain logistics, import partnerships, and retail branding, with opportunities to promote kiwi-based products in the premium fruit and health snack segments.
The Department of Agriculture oversees quarantine, importation, and food safety for imported fruits like kiwi. Policies encourage diversification in fruit consumption, and the Bureau of Plant Industry ensures quality inspection and certification for imported kiwi fruits.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Kiwi Fruit Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Kiwi Fruit Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Kiwi Fruit Market - Industry Life Cycle |
3.4 Philippines Kiwi Fruit Market - Porter's Five Forces |
3.5 Philippines Kiwi Fruit Market Revenues & Volume Share, By Consumption, 2021 & 2031F |
3.6 Philippines Kiwi Fruit Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 Philippines Kiwi Fruit Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Philippines Kiwi Fruit Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Philippines Kiwi Fruit Market Trends |
6 Philippines Kiwi Fruit Market, By Types |
6.1 Philippines Kiwi Fruit Market, By Consumption |
6.1.1 Overview and Analysis |
6.1.2 Philippines Kiwi Fruit Market Revenues & Volume, By Consumption, 2021- 2031F |
6.1.3 Philippines Kiwi Fruit Market Revenues & Volume, By Direct Consumption, 2021- 2031F |
6.1.4 Philippines Kiwi Fruit Market Revenues & Volume, By Jams, 2021- 2031F |
6.1.5 Philippines Kiwi Fruit Market Revenues & Volume, By Sauce, 2021- 2031F |
6.1.6 Philippines Kiwi Fruit Market Revenues & Volume, By Ice cream, 2021- 2031F |
6.1.7 Philippines Kiwi Fruit Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Philippines Kiwi Fruit Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Philippines Kiwi Fruit Market Revenues & Volume, By Food & Beverages, 2021- 2031F |
6.2.3 Philippines Kiwi Fruit Market Revenues & Volume, By Dietary Supplements, 2021- 2031F |
6.3 Philippines Kiwi Fruit Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Philippines Kiwi Fruit Market Revenues & Volume, By Offline, 2021- 2031F |
6.3.3 Philippines Kiwi Fruit Market Revenues & Volume, By Online, 2021- 2031F |
7 Philippines Kiwi Fruit Market Import-Export Trade Statistics |
7.1 Philippines Kiwi Fruit Market Export to Major Countries |
7.2 Philippines Kiwi Fruit Market Imports from Major Countries |
8 Philippines Kiwi Fruit Market Key Performance Indicators |
9 Philippines Kiwi Fruit Market - Opportunity Assessment |
9.1 Philippines Kiwi Fruit Market Opportunity Assessment, By Consumption, 2021 & 2031F |
9.2 Philippines Kiwi Fruit Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 Philippines Kiwi Fruit Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Philippines Kiwi Fruit Market - Competitive Landscape |
10.1 Philippines Kiwi Fruit Market Revenue Share, By Companies, 2024 |
10.2 Philippines Kiwi Fruit Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |