| Product Code: ETC331949 | Publication Date: Aug 2022 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Philippines makeup import market continues to be dominated by key players such as China, Switzerland, Metropolitan France, South Korea, and the USA. The high concentration levels seen in 2023 further intensified in 2024, indicating a very competitive landscape. Despite a slight decline in growth rate from 2023 to 2024, the compound annual growth rate (CAGR) for the period 2020-2024 remains impressive at 26.45%. This suggests a resilient market with strong potential for continued expansion and investment opportunities in the makeup import sector in the Philippines.


In the Asia region, the Makeup market in Philippines is projected to expand at a exponential growth rate of 15.20% by 2027. The largest economy is China, followed by India, Japan, Australia and South Korea.

The Philippines makeup market has shown remarkable growth, with a CAGR of about 2.8%. The rise of beauty influencers, changing consumer preferences, and an expanding middle class have fueled the demand for cosmetics. Both local and international brands are competing in this dynamic market.
The Philippines makeup market growth is driven by changing beauty trends and consumer preferences. Makeup products, including foundations, eyeshadows, and blushes, are sought after for self-expression and enhancing one`s appearance. The influence of social media, celebrity endorsements, and the growing beauty-conscious population is boosting the demand for a wide range of makeup products in the country.
The Makeup Market in the Philippines faces challenges related to the economic constraints of a significant consumer base, impacting the demand for high-end makeup products. Counterfeit products and the need for diverse shade ranges also present challenges.
With consumers staying at home and events being canceled, the demand for makeup products has decreased significantly during the pandemic. The closure of retail stores and beauty salons has also contributed to the decline in sales in the Philippines makeup market.
Key players in the Philippines Makeup Market include L`Or?al Group, Procter & Gamble Co., and Revlon, Inc.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Makeup Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Makeup Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Makeup Market - Industry Life Cycle |
3.4 Philippines Makeup Market - Porter's Five Forces |
3.5 Philippines Makeup Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Philippines Makeup Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 Philippines Makeup Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Philippines Makeup Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of the middle-class population in the Philippines |
4.2.2 Growing popularity of social media influencers promoting makeup trends |
4.2.3 Rising awareness about beauty and personal grooming among the younger demographic |
4.3 Market Restraints |
4.3.1 Economic uncertainties and fluctuations impacting consumer spending on non-essential items |
4.3.2 Competition from international makeup brands entering the Philippines market |
5 Philippines Makeup Market Trends |
6 Philippines Makeup Market, By Types |
6.1 Philippines Makeup Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Philippines Makeup Market Revenues & Volume, By Product, 2021-2031F |
6.1.3 Philippines Makeup Market Revenues & Volume, By Powders, 2021-2031F |
6.1.4 Philippines Makeup Market Revenues & Volume, By Gels, 2021-2031F |
6.1.5 Philippines Makeup Market Revenues & Volume, By Lotions, 2021-2031F |
6.1.6 Philippines Makeup Market Revenues & Volume, By Others, 2021-2031F |
6.2 Philippines Makeup Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Philippines Makeup Market Revenues & Volume, By Lips, 2021-2031F |
6.2.3 Philippines Makeup Market Revenues & Volume, By Eyes, 2021-2031F |
6.2.4 Philippines Makeup Market Revenues & Volume, By Face, 2021-2031F |
6.2.5 Philippines Makeup Market Revenues & Volume, By Others, 2021-2031F |
6.3 Philippines Makeup Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Philippines Makeup Market Revenues & Volume, By Supermarkets/hypermarkets, 2021-2031F |
6.3.3 Philippines Makeup Market Revenues & Volume, By Exclusive Brand Stores, 2021-2031F |
6.3.4 Philippines Makeup Market Revenues & Volume, By Online/e-commerce Channels, 2021-2031F |
6.3.5 Philippines Makeup Market Revenues & Volume, By Others, 2021-2031F |
7 Philippines Makeup Market Import-Export Trade Statistics |
7.1 Philippines Makeup Market Export to Major Countries |
7.2 Philippines Makeup Market Imports from Major Countries |
8 Philippines Makeup Market Key Performance Indicators |
8.1 Social media engagement metrics such as likes, shares, and comments on makeup-related content |
8.2 Number of new makeup product launches in the Philippines market |
8.3 Growth in the number of makeup tutorials and beauty-related events in the country |
9 Philippines Makeup Market - Opportunity Assessment |
9.1 Philippines Makeup Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Philippines Makeup Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 Philippines Makeup Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Philippines Makeup Market - Competitive Landscape |
10.1 Philippines Makeup Market Revenue Share, By Companies, 2024 |
10.2 Philippines Makeup Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |