Philippines Makeup Market (2025-2031) Outlook | Analysis, Value, Growth, Trends, Companies, Size, Industry, Forecast, Share, Revenue
Market Forecast By Product (Powders, Gels, Lotions, Others), By Application (Lips, Eyes, Face, Others), By Distribution Channel (Supermarkets/hypermarkets, Exclusive Brand Stores, Online/e-commerce Channels, Others) And Competitive Landscape
| Product Code: ETC331949 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
Philippines Makeup Market Size Growth Rate
The Philippines Makeup Market is projected to witness mixed growth rate patterns during 2025 to 2029. Starting at 12.02% in 2025, the market peaks at 15.20% in 2027, and settles at 11.51% by 2029.
Makeup Market: Philippines vs Top 5 Major Economies in 2027 (Asia)
In the Asia region, the Makeup market in Philippines is projected to expand at a exponential growth rate of 15.20% by 2027. The largest economy is China, followed by India, Japan, Australia and South Korea.
Philippines Makeup Market Synopsis
The Philippines makeup market has shown remarkable growth, with a CAGR of about 2.8%. The rise of beauty influencers, changing consumer preferences, and an expanding middle class have fueled the demand for cosmetics. Both local and international brands are competing in this dynamic market.
Drivers of the Market
The Philippines makeup market growth is driven by changing beauty trends and consumer preferences. Makeup products, including foundations, eyeshadows, and blushes, are sought after for self-expression and enhancing one`s appearance. The influence of social media, celebrity endorsements, and the growing beauty-conscious population is boosting the demand for a wide range of makeup products in the country.
Challenges of the Market
The Makeup Market in the Philippines faces challenges related to the economic constraints of a significant consumer base, impacting the demand for high-end makeup products. Counterfeit products and the need for diverse shade ranges also present challenges.
COVID-19 Impact on the Market
With consumers staying at home and events being canceled, the demand for makeup products has decreased significantly during the pandemic. The closure of retail stores and beauty salons has also contributed to the decline in sales in the Philippines makeup market.
Key Players in the Market
Key players in the Philippines Makeup Market include L`Or?al Group, Procter & Gamble Co., and Revlon, Inc.
Key Highlights of the Report:
- Philippines Makeup Market Outlook
- Market Size of Philippines Makeup Market, 2024
- Forecast of Philippines Makeup Market, 2031
- Historical Data and Forecast of Philippines Makeup Revenues & Volume for the Period 2021-2031
- Philippines Makeup Market Trend Evolution
- Philippines Makeup Market Drivers and Challenges
- Philippines Makeup Price Trends
- Philippines Makeup Porter's Five Forces
- Philippines Makeup Industry Life Cycle
- Historical Data and Forecast of Philippines Makeup Market Revenues & Volume By Product for the Period 2021-2031
- Historical Data and Forecast of Philippines Makeup Market Revenues & Volume By Powders for the Period 2021-2031
- Historical Data and Forecast of Philippines Makeup Market Revenues & Volume By Gels for the Period 2021-2031
- Historical Data and Forecast of Philippines Makeup Market Revenues & Volume By Lotions for the Period 2021-2031
- Historical Data and Forecast of Philippines Makeup Market Revenues & Volume By Others for the Period 2021-2031
- Historical Data and Forecast of Philippines Makeup Market Revenues & Volume By Application for the Period 2021-2031
- Historical Data and Forecast of Philippines Makeup Market Revenues & Volume By Lips for the Period 2021-2031
- Historical Data and Forecast of Philippines Makeup Market Revenues & Volume By Eyes for the Period 2021-2031
- Historical Data and Forecast of Philippines Makeup Market Revenues & Volume By Face for the Period 2021-2031
- Historical Data and Forecast of Philippines Makeup Market Revenues & Volume By Others for the Period 2021-2031
- Historical Data and Forecast of Philippines Makeup Market Revenues & Volume By Distribution Channel for the Period 2021-2031
- Historical Data and Forecast of Philippines Makeup Market Revenues & Volume By Supermarkets/hypermarkets for the Period 2021-2031
- Historical Data and Forecast of Philippines Makeup Market Revenues & Volume By Exclusive Brand Stores for the Period 2021-2031
- Historical Data and Forecast of Philippines Makeup Market Revenues & Volume By Online/e-commerce Channels for the Period 2021-2031
- Historical Data and Forecast of Philippines Makeup Market Revenues & Volume By Others for the Period 2021-2031
- Philippines Makeup Import Export Trade Statistics
- Market Opportunity Assessment By Product
- Market Opportunity Assessment By Application
- Market Opportunity Assessment By Distribution Channel
- Philippines Makeup Top Companies Market Share
- Philippines Makeup Competitive Benchmarking By Technical and Operational Parameters
- Philippines Makeup Company Profiles
- Philippines Makeup Key Strategic Recommendations
Frequently Asked Questions About the Market Study (FAQs):
6Wresearch actively monitors the Philippines Makeup Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Philippines Makeup Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Makeup Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Makeup Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Makeup Market - Industry Life Cycle |
3.4 Philippines Makeup Market - Porter's Five Forces |
3.5 Philippines Makeup Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Philippines Makeup Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 Philippines Makeup Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Philippines Makeup Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of the middle-class population in the Philippines |
4.2.2 Growing popularity of social media influencers promoting makeup trends |
4.2.3 Rising awareness about beauty and personal grooming among the younger demographic |
4.3 Market Restraints |
4.3.1 Economic uncertainties and fluctuations impacting consumer spending on non-essential items |
4.3.2 Competition from international makeup brands entering the Philippines market |
5 Philippines Makeup Market Trends |
6 Philippines Makeup Market, By Types |
6.1 Philippines Makeup Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Philippines Makeup Market Revenues & Volume, By Product, 2021-2031F |
6.1.3 Philippines Makeup Market Revenues & Volume, By Powders, 2021-2031F |
6.1.4 Philippines Makeup Market Revenues & Volume, By Gels, 2021-2031F |
6.1.5 Philippines Makeup Market Revenues & Volume, By Lotions, 2021-2031F |
6.1.6 Philippines Makeup Market Revenues & Volume, By Others, 2021-2031F |
6.2 Philippines Makeup Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Philippines Makeup Market Revenues & Volume, By Lips, 2021-2031F |
6.2.3 Philippines Makeup Market Revenues & Volume, By Eyes, 2021-2031F |
6.2.4 Philippines Makeup Market Revenues & Volume, By Face, 2021-2031F |
6.2.5 Philippines Makeup Market Revenues & Volume, By Others, 2021-2031F |
6.3 Philippines Makeup Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Philippines Makeup Market Revenues & Volume, By Supermarkets/hypermarkets, 2021-2031F |
6.3.3 Philippines Makeup Market Revenues & Volume, By Exclusive Brand Stores, 2021-2031F |
6.3.4 Philippines Makeup Market Revenues & Volume, By Online/e-commerce Channels, 2021-2031F |
6.3.5 Philippines Makeup Market Revenues & Volume, By Others, 2021-2031F |
7 Philippines Makeup Market Import-Export Trade Statistics |
7.1 Philippines Makeup Market Export to Major Countries |
7.2 Philippines Makeup Market Imports from Major Countries |
8 Philippines Makeup Market Key Performance Indicators |
8.1 Social media engagement metrics such as likes, shares, and comments on makeup-related content |
8.2 Number of new makeup product launches in the Philippines market |
8.3 Growth in the number of makeup tutorials and beauty-related events in the country |
9 Philippines Makeup Market - Opportunity Assessment |
9.1 Philippines Makeup Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Philippines Makeup Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 Philippines Makeup Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Philippines Makeup Market - Competitive Landscape |
10.1 Philippines Makeup Market Revenue Share, By Companies, 2024 |
10.2 Philippines Makeup Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
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