Product Code: ETC8845023 | Publication Date: Sep 2024 | Updated Date: Apr 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Shubham Deep | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The manga market in the Philippines is growing as Japanese and locally produced manga gain popularity among readers. Digital platforms and printed volumes are both thriving, fueled by increased accessibility through bookstores, online retailers, and streaming services. The market is influenced by the rising demand for diverse genres, strong fan communities, and collaborations with anime and gaming industries.
The growing popularity of Japanese culture, including anime and manga, has significantly driven the manga market in the Philippines. Increasing accessibility through digital platforms and local bookstores has expanded readership, while the rise of conventions and fan communities has further fueled demand. Additionally, publishers and online platforms are investing in localized translations to cater to Filipino readers, making manga more widely available and appealing to a larger audience.
The manga market in the Philippines faces challenges due to the dominance of digital entertainment, including video streaming and online comics, which divert consumer interest away from print media. The high costs of imported manga and licensing fees make legal distribution expensive, encouraging piracy and unauthorized digital scans. Additionally, limited local production of original Filipino manga content makes it difficult for the industry to establish a strong independent identity.
The manga market in the Philippines is experiencing steady growth due to increasing youth engagement and the rise of digital and print distribution channels. Investment opportunities lie in expanding local manga production, licensing international titles, and launching online manga platforms. Companies can also collaborate with e-commerce and streaming services to capitalize on the growing demand for digital comics.
The National Commission for Culture and the Arts (NCCA) and the Film Development Council of the Philippines (FDCP) support the growth of the local manga industry by promoting Filipino artists and providing grants for creative projects. The government encourages intellectual property protection through the Intellectual Property Office of the Philippines (IPOPHL) to prevent copyright infringement and piracy of manga content. Additionally, the Department of Trade and Industry (DTI) facilitates partnerships between local publishers and international distributors to boost exports of Filipino manga.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Manga Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Manga Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Manga Market - Industry Life Cycle |
3.4 Philippines Manga Market - Porter's Five Forces |
3.5 Philippines Manga Market Revenues & Volume Share, By Content Type, 2021 & 2031F |
3.6 Philippines Manga Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.7 Philippines Manga Market Revenues & Volume Share, By Genre, 2021 & 2031F |
3.8 Philippines Manga Market Revenues & Volume Share, By Gender, 2021 & 2031F |
3.9 Philippines Manga Market Revenues & Volume Share, By Audience, 2021 & 2031F |
4 Philippines Manga Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Philippines Manga Market Trends |
6 Philippines Manga Market, By Types |
6.1 Philippines Manga Market, By Content Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines Manga Market Revenues & Volume, By Content Type, 2021- 2031F |
6.1.3 Philippines Manga Market Revenues & Volume, By Printed, 2021- 2031F |
6.1.4 Philippines Manga Market Revenues & Volume, By Digital, 2021- 2031F |
6.2 Philippines Manga Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Philippines Manga Market Revenues & Volume, By Offline, 2021- 2031F |
6.2.3 Philippines Manga Market Revenues & Volume, By Online, 2021- 2031F |
6.3 Philippines Manga Market, By Genre |
6.3.1 Overview and Analysis |
6.3.2 Philippines Manga Market Revenues & Volume, By Action and Adventure, 2021- 2031F |
6.3.3 Philippines Manga Market Revenues & Volume, By Sci-Fi and Fantasy, 2021- 2031F |
6.3.4 Philippines Manga Market Revenues & Volume, By Sports, 2021- 2031F |
6.3.5 Philippines Manga Market Revenues & Volume, By Romance and Drama, 2021- 2031F |
6.4 Philippines Manga Market, By Gender |
6.4.1 Overview and Analysis |
6.4.2 Philippines Manga Market Revenues & Volume, By Male, 2021- 2031F |
6.4.3 Philippines Manga Market Revenues & Volume, By Female, 2021- 2031F |
6.5 Philippines Manga Market, By Audience |
6.5.1 Overview and Analysis |
6.5.2 Philippines Manga Market Revenues & Volume, By Children and Kids, 2021- 2031F |
6.5.3 Philippines Manga Market Revenues & Volume, By Teenager, 2021- 2031F |
6.5.4 Philippines Manga Market Revenues & Volume, By Adults, 2021- 2031F |
7 Philippines Manga Market Import-Export Trade Statistics |
7.1 Philippines Manga Market Export to Major Countries |
7.2 Philippines Manga Market Imports from Major Countries |
8 Philippines Manga Market Key Performance Indicators |
9 Philippines Manga Market - Opportunity Assessment |
9.1 Philippines Manga Market Opportunity Assessment, By Content Type, 2021 & 2031F |
9.2 Philippines Manga Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.3 Philippines Manga Market Opportunity Assessment, By Genre, 2021 & 2031F |
9.4 Philippines Manga Market Opportunity Assessment, By Gender, 2021 & 2031F |
9.5 Philippines Manga Market Opportunity Assessment, By Audience, 2021 & 2031F |
10 Philippines Manga Market - Competitive Landscape |
10.1 Philippines Manga Market Revenue Share, By Companies, 2024 |
10.2 Philippines Manga Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |