Product Code: ETC8845404 | Publication Date: Sep 2024 | Updated Date: Apr 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Shubham Deep | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The mens grooming products market in the Philippines is growing as male consumers become more conscious of personal care and appearance. Products such as beard care, skincare, haircare, and fragrances are gaining popularity. The rise of e-commerce and influencer marketing is further boosting market demand.
The increasing awareness of personal grooming and hygiene among men is driving the mens grooming products market in the Philippines. The rise of social media influencers and celebrity endorsements has boosted demand for skincare, haircare, and beard grooming products. Additionally, the expansion of mens personal care brands and the availability of premium grooming solutions further support market growth.
Although the mens grooming market is growing, it faces challenges such as cultural perceptions that discourage male consumers from investing in beauty and skincare products. Price sensitivity also plays a role, as many consumers opt for basic grooming products over premium brands. Additionally, competition from international brands makes it harder for local manufacturers to gain a significant market share.
The increasing emphasis on personal care and grooming among Filipino men is driving demand for specialized grooming products. Investment opportunities exist in premium skincare, beard care, hair grooming, and sustainable, organic grooming solutions. The rise of e-commerce and influencer marketing is further boosting this segment.
The Philippine government`s policies regarding health and safety regulations play a key role in shaping the men`s grooming products market. The Department of Health (DOH) and the Food and Drug Administration (FDA) enforce standards for personal care products, ensuring consumer safety. The increasing trend toward self-care and grooming in the country, fueled by both local and international brands, is further supported by government efforts to promote wellness and personal hygiene. Additionally, government campaigns on male health and appearance contribute to the market`s growth, driving demand for products such as beard oils, shaving creams, and skincare items specifically designed for men.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Men's Grooming Products Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Men's Grooming Products Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Men's Grooming Products Market - Industry Life Cycle |
3.4 Philippines Men's Grooming Products Market - Porter's Five Forces |
3.5 Philippines Men's Grooming Products Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.6 Philippines Men's Grooming Products Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
4 Philippines Men's Grooming Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Philippines Men's Grooming Products Market Trends |
6 Philippines Men's Grooming Products Market, By Types |
6.1 Philippines Men's Grooming Products Market, By Distribution Channel |
6.1.1 Overview and Analysis |
6.1.2 Philippines Men's Grooming Products Market Revenues & Volume, By Distribution Channel, 2021- 2031F |
6.1.3 Philippines Men's Grooming Products Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021- 2031F |
6.1.4 Philippines Men's Grooming Products Market Revenues & Volume, By Specialty Stores, 2021- 2031F |
6.1.5 Philippines Men's Grooming Products Market Revenues & Volume, By Convenience Stores, 2021- 2031F |
6.1.6 Philippines Men's Grooming Products Market Revenues & Volume, By Online Retail Stores, 2021- 2031F |
6.2 Philippines Men's Grooming Products Market, By Product Type |
6.2.1 Overview and Analysis |
6.2.2 Philippines Men's Grooming Products Market Revenues & Volume, By Skin care product, 2021- 2031F |
6.2.3 Philippines Men's Grooming Products Market Revenues & Volume, By Hair care product, 2021- 2031F |
6.2.4 Philippines Men's Grooming Products Market Revenues & Volume, By Shaving product, 2021- 2031F |
7 Philippines Men's Grooming Products Market Import-Export Trade Statistics |
7.1 Philippines Men's Grooming Products Market Export to Major Countries |
7.2 Philippines Men's Grooming Products Market Imports from Major Countries |
8 Philippines Men's Grooming Products Market Key Performance Indicators |
9 Philippines Men's Grooming Products Market - Opportunity Assessment |
9.1 Philippines Men's Grooming Products Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.2 Philippines Men's Grooming Products Market Opportunity Assessment, By Product Type, 2021 & 2031F |
10 Philippines Men's Grooming Products Market - Competitive Landscape |
10.1 Philippines Men's Grooming Products Market Revenue Share, By Companies, 2024 |
10.2 Philippines Men's Grooming Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |