| Product Code: ETC10633441 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
The Philippines continued to be a key destination for menthol cigarette imports in 2024, with top suppliers including Indonesia, South Korea, China, Hong Kong, and Italy. Despite the high concentration with a very high Herfindahl-Hirschman Index (HHI), the market saw a significant decline with a negative Compound Annual Growth Rate (CAGR) of -24.06% from 2020 to 2024. The growth rate further plummeted by -41.86% from 2023 to 2024, indicating a challenging landscape for menthol cigarette imports in the country.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Menthol Cigarette Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Menthol Cigarette Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Menthol Cigarette Market - Industry Life Cycle |
3.4 Philippines Menthol Cigarette Market - Porter's Five Forces |
3.5 Philippines Menthol Cigarette Market Revenues & Volume Share, By Full Flavor, 2021 & 2031F |
3.6 Philippines Menthol Cigarette Market Revenues & Volume Share, By Online, 2021 & 2031F |
3.7 Philippines Menthol Cigarette Market Revenues & Volume Share, By Individual Consumers, 2021 & 2031F |
4 Philippines Menthol Cigarette Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing popularity of menthol flavor among smokers in the Philippines |
4.2.2 Growing disposable income leading to higher spending on tobacco products |
4.2.3 Aggressive marketing and advertising strategies by menthol cigarette brands in the Philippines |
4.3 Market Restraints |
4.3.1 Government regulations and taxes on tobacco products affecting pricing and sales |
4.3.2 Health concerns and awareness about the harmful effects of smoking |
4.3.3 Competition from other tobacco products like e-cigarettes and heated tobacco products |
5 Philippines Menthol Cigarette Market Trends |
6 Philippines Menthol Cigarette Market, By Types |
6.1 Philippines Menthol Cigarette Market, By Full Flavor |
6.1.1 Overview and Analysis |
6.1.2 Philippines Menthol Cigarette Market Revenues & Volume, By Full Flavor, 2021 - 2031F |
6.1.3 Philippines Menthol Cigarette Market Revenues & Volume, By Light, 2021 - 2031F |
6.1.4 Philippines Menthol Cigarette Market Revenues & Volume, By Super Slims, 2021 - 2031F |
6.1.5 Philippines Menthol Cigarette Market Revenues & Volume, By Crushball, 2021 - 2031F |
6.2 Philippines Menthol Cigarette Market, By Online |
6.2.1 Overview and Analysis |
6.2.2 Philippines Menthol Cigarette Market Revenues & Volume, By Offline, 2021 - 2031F |
6.2.3 Philippines Menthol Cigarette Market Revenues & Volume, By Convenience Stores, 2021 - 2031F |
6.2.4 Philippines Menthol Cigarette Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.3 Philippines Menthol Cigarette Market, By Individual Consumers |
6.3.1 Overview and Analysis |
6.3.2 Philippines Menthol Cigarette Market Revenues & Volume, By Retailers, 2021 - 2031F |
6.3.3 Philippines Menthol Cigarette Market Revenues & Volume, By Wholesalers, 2021 - 2031F |
6.3.4 Philippines Menthol Cigarette Market Revenues & Volume, By Others, 2021 - 2031F |
7 Philippines Menthol Cigarette Market Import-Export Trade Statistics |
7.1 Philippines Menthol Cigarette Market Export to Major Countries |
7.2 Philippines Menthol Cigarette Market Imports from Major Countries |
8 Philippines Menthol Cigarette Market Key Performance Indicators |
8.1 Percentage of menthol cigarettes in the overall cigarette market in the Philippines |
8.2 Consumer perception and preference for menthol cigarettes |
8.3 Growth in menthol cigarette brand loyalty among consumers |
9 Philippines Menthol Cigarette Market - Opportunity Assessment |
9.1 Philippines Menthol Cigarette Market Opportunity Assessment, By Full Flavor, 2021 & 2031F |
9.2 Philippines Menthol Cigarette Market Opportunity Assessment, By Online, 2021 & 2031F |
9.3 Philippines Menthol Cigarette Market Opportunity Assessment, By Individual Consumers, 2021 & 2031F |
10 Philippines Menthol Cigarette Market - Competitive Landscape |
10.1 Philippines Menthol Cigarette Market Revenue Share, By Companies, 2024 |
10.2 Philippines Menthol Cigarette Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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