| Product Code: ETC8846438 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Philippines saw a consistent increase in natural hair care product imports from top exporting countries such as Thailand, Indonesia, Malaysia, USA, and China in 2024. Despite a slightly declining growth rate in 2024, the market remained highly concentrated, indicating strong competition among key players. With a moderate compound annual growth rate (CAGR) of 2.02% from 2020 to 2024, the natural hair care product segment in the Philippines continues to attract attention and investment from both local and international suppliers.

The natural hair care market in the Philippines is expanding as consumers become more conscious of harmful chemicals in personal care products. Shampoos, conditioners, and treatments made from coconut oil, aloe vera, and herbal extracts are in high demand. However, price sensitivity and competition from mainstream hair care brands present challenges.
The natural hair care product market in the Philippines is expanding as consumers shift toward organic and chemical-free alternatives. Increasing awareness of the harmful effects of synthetic ingredients is driving demand for shampoos, conditioners, and hair treatments made with natural extracts, essential oils, and herbal formulations. Local and international brands are focusing on sustainable packaging and eco-friendly production to attract environmentally conscious consumers. The rise of e-commerce and social media marketing is also playing a crucial role in promoting natural hair care products in the country.
This market faces consumer preference challenges, ingredient sourcing issues, and competition from mainstream brands. Many consumers are accustomed to synthetic hair care products, making it difficult to shift to natural alternatives. Sourcing high-quality natural ingredients is challenging and costly. Additionally, multinational brands with strong market presence create stiff competition for local natural hair care products.
The shift toward organic and chemical-free personal care products is fueling growth in the natural hair care market. Investors can focus on the development of herbal shampoos, conditioners, and hair treatments using sustainable ingredients. Branding and marketing strategies emphasizing eco-friendliness and consumer well-being will further drive market penetration.
The FDA regulates natural hair care products to ensure safety and authenticity. The government encourages local production of herbal and organic hair care products through grants for small and medium enterprises (SMEs). Policies also support local farmers growing ingredients such as aloe vera and coconut oil, which are commonly used in natural hair products.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Natural Hair Care Product Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Natural Hair Care Product Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Natural Hair Care Product Market - Industry Life Cycle |
3.4 Philippines Natural Hair Care Product Market - Porter's Five Forces |
3.5 Philippines Natural Hair Care Product Market Revenues & Volume Share, By End-use, 2021 & 2031F |
3.6 Philippines Natural Hair Care Product Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Philippines Natural Hair Care Product Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about the benefits of natural ingredients in hair care products |
4.2.2 Growing preference for organic and sustainable beauty products |
4.2.3 Rising disposable income and changing lifestyle leading to higher spending on personal care products |
4.3 Market Restraints |
4.3.1 Limited availability of high-quality natural ingredients locally |
4.3.2 Competition from established international hair care brands |
4.3.3 Price sensitivity among price-conscious consumers |
5 Philippines Natural Hair Care Product Market Trends |
6 Philippines Natural Hair Care Product Market, By Types |
6.1 Philippines Natural Hair Care Product Market, By End-use |
6.1.1 Overview and Analysis |
6.1.2 Philippines Natural Hair Care Product Market Revenues & Volume, By End-use, 2021- 2031F |
6.1.3 Philippines Natural Hair Care Product Market Revenues & Volume, By Men, 2021- 2031F |
6.1.4 Philippines Natural Hair Care Product Market Revenues & Volume, By Women, 2021- 2031F |
6.2 Philippines Natural Hair Care Product Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Philippines Natural Hair Care Product Market Revenues & Volume, By Online, 2021- 2031F |
6.2.3 Philippines Natural Hair Care Product Market Revenues & Volume, By Offline, 2021- 2031F |
7 Philippines Natural Hair Care Product Market Import-Export Trade Statistics |
7.1 Philippines Natural Hair Care Product Market Export to Major Countries |
7.2 Philippines Natural Hair Care Product Market Imports from Major Countries |
8 Philippines Natural Hair Care Product Market Key Performance Indicators |
8.1 Number of new product launches in the natural hair care segment |
8.2 Growth in online sales of natural hair care products |
8.3 Percentage increase in the number of retail outlets carrying natural hair care products |
8.4 Consumer satisfaction ratings and reviews for natural hair care products |
8.5 Adoption rate of natural hair care routines and practices among consumers |
9 Philippines Natural Hair Care Product Market - Opportunity Assessment |
9.1 Philippines Natural Hair Care Product Market Opportunity Assessment, By End-use, 2021 & 2031F |
9.2 Philippines Natural Hair Care Product Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Philippines Natural Hair Care Product Market - Competitive Landscape |
10.1 Philippines Natural Hair Care Product Market Revenue Share, By Companies, 2024 |
10.2 Philippines Natural Hair Care Product Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |