| Product Code: ETC8847948 | Publication Date: Sep 2024 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The packaged tuna market in the Philippines is experiencing significant growth due to high domestic consumption and export potential. Tuna is a staple protein source in Filipino households, and the convenience of canned and ready-to-eat formats is boosting demand. Sustainability concerns are prompting companies to adopt eco-friendly fishing and packaging practices. The rise of flavored and value-added tuna products is also enhancing market expansion.
Tuna is a staple in the Filipino diet, and the packaged tuna market continues to expand due to convenience and long shelf life. The market is driven by growing demand for ready-to-eat meals, especially among busy urban consumers. Health-conscious individuals are opting for packaged tuna due to its high protein and omega-3 content. Local and international brands are competing by introducing flavored tuna variants, such as spicy, lemon, and herb-infused options, to attract a wider audience.
The packaged tuna market struggles with overfishing concerns and sustainability issues, as the Philippines is one of the world`s largest tuna exporters. Strict environmental regulations on fishing practices impact supply, while fluctuating global tuna prices affect profitability. Additionally, the rising preference for fresh and frozen seafood over canned tuna creates a demand challenge.
The Philippines is a major producer of tuna, and the demand for packaged tuna is rising domestically and internationally. Investments in sustainable fishing, value-added tuna products such as ready-to-eat meals, and eco-friendly packaging can enhance competitiveness. Strengthening export channels to global markets can further drive revenue.
The Bureau of Fisheries and Aquatic Resources (BFAR) regulates the fishing and processing of tuna to ensure sustainability. The FDA oversees quality control of packaged tuna products. Government policies support the export of tuna while maintaining strict standards for local consumption.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Packaged Tuna Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Packaged Tuna Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Packaged Tuna Market - Industry Life Cycle |
3.4 Philippines Packaged Tuna Market - Porter's Five Forces |
3.5 Philippines Packaged Tuna Market Revenues & Volume Share, By Form, 2021 & 2031F |
3.6 Philippines Packaged Tuna Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Philippines Packaged Tuna Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about the health benefits of consuming tuna, such as being a good source of protein and omega-3 fatty acids. |
4.2.2 Growth in the demand for convenient and ready-to-eat food options due to busy lifestyles and urbanization. |
4.2.3 Rising popularity of tuna as a versatile ingredient in Filipino cuisine, driving the demand for packaged tuna products. |
4.3 Market Restraints |
4.3.1 Fluctuations in tuna prices due to factors like changes in fishing regulations, weather conditions, and global supply chain disruptions. |
4.3.2 Competition from other protein sources like chicken, pork, and seafood, impacting the market share of packaged tuna products. |
4.3.3 Concerns over sustainability and overfishing practices in the tuna industry leading to consumer skepticism and potential backlash. |
5 Philippines Packaged Tuna Market Trends |
6 Philippines Packaged Tuna Market, By Types |
6.1 Philippines Packaged Tuna Market, By Form |
6.1.1 Overview and Analysis |
6.1.2 Philippines Packaged Tuna Market Revenues & Volume, By Form, 2021- 2031F |
6.1.3 Philippines Packaged Tuna Market Revenues & Volume, By Canned, 2021- 2031F |
6.1.4 Philippines Packaged Tuna Market Revenues & Volume, By Pouches, 2021- 2031F |
6.1.5 Philippines Packaged Tuna Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Philippines Packaged Tuna Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Philippines Packaged Tuna Market Revenues & Volume, By Hypermarkets & Supermarkets, 2021- 2031F |
6.2.3 Philippines Packaged Tuna Market Revenues & Volume, By Specialty Stores, 2021- 2031F |
6.2.4 Philippines Packaged Tuna Market Revenues & Volume, By Convenience Stores, 2021- 2031F |
6.2.5 Philippines Packaged Tuna Market Revenues & Volume, By Online, 2021- 2031F |
6.2.6 Philippines Packaged Tuna Market Revenues & Volume, By Others, 2021- 2031F |
7 Philippines Packaged Tuna Market Import-Export Trade Statistics |
7.1 Philippines Packaged Tuna Market Export to Major Countries |
7.2 Philippines Packaged Tuna Market Imports from Major Countries |
8 Philippines Packaged Tuna Market Key Performance Indicators |
8.1 Consumer awareness levels of the health benefits of tuna through surveys and focus groups. |
8.2 Market penetration rate of packaged tuna products in urban areas compared to rural areas. |
8.3 Growth in the number of new product innovations and flavors introduced in the packaged tuna market. |
8.4 Sustainability initiatives implemented by companies in the tuna industry, such as certifications and partnerships with conservation organizations. |
8.5 Consumer sentiment analysis on social media platforms regarding packaged tuna products and brands. |
9 Philippines Packaged Tuna Market - Opportunity Assessment |
9.1 Philippines Packaged Tuna Market Opportunity Assessment, By Form, 2021 & 2031F |
9.2 Philippines Packaged Tuna Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Philippines Packaged Tuna Market - Competitive Landscape |
10.1 Philippines Packaged Tuna Market Revenue Share, By Companies, 2024 |
10.2 Philippines Packaged Tuna Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |