Product Code: ETC8848852 | Publication Date: Sep 2024 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Although not a traditional local beverage, Piscoa grape brandy from South Americais entering the Philippine alcoholic beverage market via specialty stores and upscale bars. Its exotic appeal is attracting interest from urban consumers looking for unique spirits and cocktail ingredients.
The Pisco market in the Philippines is niche, catering to connoisseurs of international spirits and upscale restaurants. As Peruvian and Chilean cuisines gain popularity in urban centers, Pisco is being introduced into cocktail menus and specialty liquor shops. Import trends and consumer curiosity are slowly driving this market segment.
The pisco market, reliant on imports from Peru and Chile, remains niche in the Philippines. Limited consumer awareness, high price points, and a strong preference for more familiar alcoholic beverages pose significant barriers. Distribution and marketing constraints also prevent broader exposure and adoption.
This Peruvian spirit is finding its way into global beverage trends, including in the Philippines. Investment can go toward premium liquor import and distribution, brand development, and establishing Pisco as a niche offering in upscale bars and restaurants.
The import and sale of pisco, a type of grape brandy, are regulated under the Bureau of Internal Revenue (BIR) and the Department of Trade and Industry. As an alcoholic beverage, pisco is subject to excise tax laws and licensing requirements for importers and distributors. Retailers must also comply with age restriction laws, labeling rules, and safety regulations. The FDA ensures that imported spirits meet food safety and alcohol content standards, while the Bureau of Customs monitors trade compliance.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Pisco Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Pisco Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Pisco Market - Industry Life Cycle |
3.4 Philippines Pisco Market - Porter's Five Forces |
3.5 Philippines Pisco Market Revenues & Volume Share, By Origin, 2021 & 2031F |
3.6 Philippines Pisco Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.7 Philippines Pisco Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
4 Philippines Pisco Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing popularity of craft cocktails and mixology in the Philippines |
4.2.2 Growing trend of premiumization and consumer willingness to pay for higher quality products |
4.2.3 Rising interest in Latin American culture and cuisine in the region |
4.3 Market Restraints |
4.3.1 Limited awareness and understanding of pisco compared to other spirits like rum or vodka |
4.3.2 High import taxes and duties affecting the affordability of imported pisco brands in the Philippines |
4.3.3 Competition from locally-produced spirits such as lambanog and traditional Filipino liquors |
5 Philippines Pisco Market Trends |
6 Philippines Pisco Market, By Types |
6.1 Philippines Pisco Market, By Origin |
6.1.1 Overview and Analysis |
6.1.2 Philippines Pisco Market Revenues & Volume, By Origin, 2021- 2031F |
6.1.3 Philippines Pisco Market Revenues & Volume, By Chile, 2021- 2031F |
6.1.4 Philippines Pisco Market Revenues & Volume, By Peru, 2021- 2031F |
6.2 Philippines Pisco Market, By Type |
6.2.1 Overview and Analysis |
6.2.2 Philippines Pisco Market Revenues & Volume, By Pisco Puro, 2021- 2031F |
6.2.3 Philippines Pisco Market Revenues & Volume, By Mosto Verde, 2021- 2031F |
6.2.4 Philippines Pisco Market Revenues & Volume, By Others, 2021- 2031F |
6.3 Philippines Pisco Market, By Sales Channel |
6.3.1 Overview and Analysis |
6.3.2 Philippines Pisco Market Revenues & Volume, By Supermarket/Hypermarket, 2021- 2031F |
6.3.3 Philippines Pisco Market Revenues & Volume, By Specialty Stores, 2021- 2031F |
6.3.4 Philippines Pisco Market Revenues & Volume, By Online Stores, 2021- 2031F |
6.3.5 Philippines Pisco Market Revenues & Volume, By Others, 2021- 2031F |
7 Philippines Pisco Market Import-Export Trade Statistics |
7.1 Philippines Pisco Market Export to Major Countries |
7.2 Philippines Pisco Market Imports from Major Countries |
8 Philippines Pisco Market Key Performance Indicators |
8.1 Number of cocktail bars and restaurants offering pisco-based cocktails |
8.2 Growth in the number of pisco tasting events and promotions in the Philippines |
8.3 Increase in the number of pisco brands available in the market |
8.4 Consumer engagement on social media platforms related to pisco cocktails |
8.5 Growth in the number of pisco-based recipes featured in local publications and blogs |
9 Philippines Pisco Market - Opportunity Assessment |
9.1 Philippines Pisco Market Opportunity Assessment, By Origin, 2021 & 2031F |
9.2 Philippines Pisco Market Opportunity Assessment, By Type, 2021 & 2031F |
9.3 Philippines Pisco Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
10 Philippines Pisco Market - Competitive Landscape |
10.1 Philippines Pisco Market Revenue Share, By Companies, 2024 |
10.2 Philippines Pisco Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |